{"id":9662,"date":"2019-09-04T20:47:36","date_gmt":"2019-09-04T18:47:36","guid":{"rendered":"https:\/\/www.fbf-bff.be\/troc-com-rebaptise-happy-troc\/"},"modified":"2019-09-04T20:47:36","modified_gmt":"2019-09-04T18:47:36","slug":"troc-com-rebaptise-happy-troc","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/troc-com-rebaptise-happy-troc\/","title":{"rendered":"Troc.com rebaptis\u00e9 Happy Troc"},"content":{"rendered":"<p style=\"font-weight: 400\">Suite \u00e0 la reprise du r\u00e9seau de franchise\u00a0<strong>Troc.com\u00a0<\/strong>par\u00a0<strong>Happy Cash Group\u00a0<\/strong>au premier semestre de 2019, tous les magasins Troc.com seront rebaptis\u00e9s<strong>\u00a0Happy Troc\u00a0<\/strong>au cours des deux ann\u00e9es \u00e0 venir.<\/p>\r\n\r\n<h2 style=\"font-weight: 400\"><strong>Harmonisation<\/strong><\/h2>\r\n<p style=\"font-weight: 400\">Le changement de nom a pour but d\u2019harmoniser le groupe. La cha\u00eene de magasins de seconde main Troc.com, qui compte une centaine de points de vente, notamment en Belgique, a \u00e9t\u00e9 reprise par le fran\u00e7ais Happy Cash au printemps dernier. Ainsi les franchis\u00e9s de Troc.cm ont la possibilit\u00e9 de proposer de nouveaux services \u00e0 leurs clients, comme la r\u00e9paration ou la location de smartphones. Happy Cash est en effet plut\u00f4t ax\u00e9 sur la vente de produits \u00e9lectroniques, tandis que Troc.com jusqu\u2019\u00e0 pr\u00e9sent se concentrait sur la brocante et les meubles.<\/p>\r\n<p style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-21764\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/image006-300x225-1.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\r\n<p style=\"font-weight: 400\">\u00ab Happy Troc,\u00a0c\u2019est l\u2019alliance de savoir-faire valid\u00e9s au sein du groupe Happy Cash\u00a0\u00bb, explique le directeur Pascal Lebert \u00e0\u00a0<a href=\"http:\/\/ecommercemag.fr\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/ecommercemag.fr&amp;source=gmail&amp;ust=1567706848022000&amp;usg=AFQjCNFiE6pY5uam7BiFCzgDuE9RilstKw\">ecommercemag.fr<\/a>. \u00ab Bien que la marque garde son c\u0153ur de m\u00e9tier, qui est l\u2019ameublement, la d\u00e9coration et l\u2019\u00e9lectrom\u00e9nager, elle va d\u00e9velopper ses propositions de services et son rayon high tech, en fonction des magasins, afin de r\u00e9pondre \u00e0 une demande croissante sur ce segment. \u00bb<\/p>\r\n<p style=\"font-weight: 400\">Pour plus d\u2019information sur la franchise de Troc.com, <a href=\"https:\/\/franchisingbelgium.be\/formule\/troc-com\/?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\">cliquez ici<\/a>.<\/p>\r\n<p style=\"font-weight: 400\">Source\u00a0: <a href=\"https:\/\/www.retaildetail.be\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Retail Detail<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 la reprise du r\u00e9seau de franchise\u00a0Troc.com\u00a0par\u00a0Happy Cash Group\u00a0au premier semestre de 2019, tous les magasins Troc.com seront rebaptis\u00e9s\u00a0Happy Troc\u00a0au cours des deux ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"author":1,"featured_media":5629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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