{"id":9601,"date":"2019-06-20T10:00:12","date_gmt":"2019-06-20T08:00:12","guid":{"rendered":"https:\/\/www.fbf-bff.be\/le-dernier-nouveau-concept-en-franchise-de-delhaize-fresh-atelier-debarque-a-anvers\/"},"modified":"2019-06-20T10:00:12","modified_gmt":"2019-06-20T08:00:12","slug":"le-dernier-nouveau-concept-en-franchise-de-delhaize-fresh-atelier-debarque-a-anvers","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/le-dernier-nouveau-concept-en-franchise-de-delhaize-fresh-atelier-debarque-a-anvers\/","title":{"rendered":"Le dernier nouveau concept en franchise de Delhaize ; Fresh Atelier d\u00e9barque \u00e0 Anvers"},"content":{"rendered":"<strong><span lang=\"FR-BE\">La semaine derni\u00e8re, Delhaize a ouvert presque simultan\u00e9ment deux points de vente de sa derni\u00e8re nouvelle concept en franchise, Fresh Atelier \u00e0 Anvers, ce qui porte le compteur \u00e0 cinq. Le retailer per\u00e7oit un grand potentiel dans les centres-villes.<\/span><\/strong>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" id=\"m_-8186194596481586095Image_x0020_3\" class=\"CToWUd a6T aligncenter\" src=\"https:\/\/mail.google.com\/mail\/u\/0?ui=2&amp;ik=6cf35fcb14&amp;attid=0.2&amp;permmsgid=msg-f:1636672094088151558&amp;th=16b6a0991deb4206&amp;view=fimg&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ8PeOxUqxGVrC_1FYVYcVXJjUqk8EE2c2GxKECRj6lCPTMVMTA8_kbBpUrqPCZ1jBpnh25_j3z9oOiXxb5kXIpuiiU36RaLMSJRdj1onbIStSz99zijfyib6Y4&amp;disp=emb&amp;realattid=abb91cddc5b1dcca_0.2\" alt=\"Delhaize Fresh Atelier\" width=\"406\" height=\"304\" data-image-whitelisted=\"\" \/>\r\n\r\n<strong><span lang=\"FR-BE\">Le bar \u00e0 salades obtient un franc succ\u00e8s<\/span><\/strong>\r\n\r\n<span lang=\"FR-BE\">Il est \u00e0 noter que seuls sept cent m\u00e8tres s\u00e9parent les deux nouveaux magasins anversois : au d\u00e9but de la Nationalestraat (pr\u00e8s de la Groenplaats) et \u00e0 l&rsquo;angle de la Nationalestraat et de la Kronenburgstraat du c\u00f4t\u00e9 sud. Sur le chemin entre les deux emplacements se trouvent \u00e9galement des magasins franchis\u00e9s de Proxy Delhaize et de Carrefour Express : on peut parler d&rsquo;une tendance \u00e0 l&rsquo;\u2019hyper-proximit\u00e9\u2019.<\/span>\r\n\r\n<span lang=\"FR-BE\">Le concept de franchise Fresh Atelier se distingue nettement des autres formules de proximit\u00e9 ou d\u2019\u00e9picerie de quartier. Delhaize souhaite r\u00e9pondre \u00e0 l&rsquo;\u00e9volution des besoins des clients dans les centres-villes. Gr\u00e2ce \u00e0 son nouveau concept de magasins compacts, l\u2019enseigne combine une gamme de proximit\u00e9 de pr\u00e8s de mille produits avec une offre \u2018on-the-go\u2019 fra\u00eeche et saine pour chaque moment de la journ\u00e9e, ainsi qu\u2019un point de retrait pour les commandes faites en ligne. Le principal accroche-regard du concept est le bar \u00e0 salades de\u00a0<strong>Foodmaker<\/strong>. Vous y trouverez \u00e9galement des potages, des repas chauds, des sushis et des smoothies.<\/span>\r\n\r\n<span lang=\"FR-BE\">Lors du lancement de Fresh Atelier en octobre dernier, Xavier Piesvaux avait \u00e9voqu\u00e9\u00a0<\/span><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-lance-fresh-atelier-son-nouveau-format-de-proximit%C3%A9\" target=\"_blank\" rel=\"noopener noreferrer\" saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-lance-fresh-atelier-son-nouveau-format-de-proximit%25C3%25A9&amp;source=gmail&amp;ust=1561029894385000&amp;usg=AFQjCNGbmQFPshdvWvCXdJEL5dmo3YXG4w\" class=\"broken_link\"><span lang=\"FR-BE\">la possibilit\u00e9 de 200 filiales sur une p\u00e9riode de trois ans<\/span><\/a><span lang=\"FR-BE\">. Le compteur affiche le nombre cinq pour l\u2019instant, avec des magasins \u00e0 Bruxelles (galerie Ravenstein), Uccle (Bascule) et Louvain en plus des deux situ\u00e9s \u00e0 Anvers. Selon le manager Jean-C\u00e9dric de Terwangne, les magasins fonctionnent tr\u00e8s bien et le bar \u00e0 salades conna\u00eet un franc succ\u00e8s. Il \u00a0per\u00e7oit un potentiel d&rsquo;expansion, en particulier dans les centres-villes. Delhaize a d\u00e9j\u00e0 identifi\u00e9 au moins six emplacements suppl\u00e9mentaires pour la nouvelle formule de franchise, mais ne les a pas encore d\u00e9voil\u00e9s : la chasse aux bons emplacements en ville fait rage et la concurrence veille &#8230;..<\/span>","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re,\u00a0Delhaize\u00a0a ouvert presque simultan\u00e9ment deux points de vente de sa derni\u00e8re nouvelle concept en franchise\u00a0; Fresh Atelier \u00e0 Anvers, ce qui porte le compteur \u00e0 cinq. Le retailer per\u00e7oit un grand potentiel dans les centres-villes.<\/p>\n","protected":false},"author":1,"featured_media":4305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le dernier nouveau concept en franchise de Delhaize ; Fresh Atelier d\u00e9barque \u00e0 Anvers - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/le-dernier-nouveau-concept-en-franchise-de-delhaize-fresh-atelier-debarque-a-anvers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le dernier nouveau concept en franchise de Delhaize ; Fresh Atelier d\u00e9barque \u00e0 Anvers - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"La semaine derni\u00e8re,\u00a0Delhaize\u00a0a ouvert presque simultan\u00e9ment deux points de vente de sa derni\u00e8re nouvelle concept en franchise\u00a0; Fresh Atelier \u00e0 Anvers, ce qui porte le compteur \u00e0 cinq. 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