{"id":9515,"date":"2019-03-28T11:18:53","date_gmt":"2019-03-28T10:18:53","guid":{"rendered":"https:\/\/www.fbf-bff.be\/fresh-atelier-dernier-ne-de-delhaize-present-au-franchising-belgium-day\/"},"modified":"2019-03-28T11:18:53","modified_gmt":"2019-03-28T10:18:53","slug":"fresh-atelier-dernier-ne-de-delhaize-present-au-franchising-belgium-day","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/fresh-atelier-dernier-ne-de-delhaize-present-au-franchising-belgium-day\/","title":{"rendered":"Fresh Atelier, dernier n\u00e9 de Delhaize pr\u00e9sent au Franchising Belgium Day"},"content":{"rendered":"Delhaize \u00e9tait pr\u00e9sent au dernier Franchising Belgium Day avec son concept novateur, Delhaize Fresh Atelier, lanc\u00e9 en octobre 2018\u00a0\u00e0 Bruxelles avec un premier point de vente \u00e0 l’entr\u00e9e de la Galerie Ravenstein exploit\u00e9 par le franchis\u00e9 Mathieu Doumier.\r\n\r\n\"\"<\/a>\r\n\r\nFresh Atelier est une nouvelle formule de magasin d’une centaine de m\u00b2 qui souhaite r\u00e9pondre aux besoins actuels d’une client\u00e8le urbaine et de passage.\r\n\r\nMonsieur Mathieu Doumier est un multifranchis\u00e9 de Delhaize qui est \u00e0 la direction de quatre magasins de proximit\u00e9 Delhaize, trois Shop & Go et un Fresh Atelier.\r\n\r\nDu tourisme au commerce de proximit\u00e9 en passant par la restauration\r\n<\/strong>Le parcours du multifranchis\u00e9\u00a0a \u00e9t\u00e9 vari\u00e9\u00a0avant de rejoindre le monde du retail comme affili\u00e9 du groupe Delhaize.\u00a0 Apr\u00e8s avoir empoch\u00e9 son dipl\u00f4me de l’ICHEC, il a \u00e9t\u00e9 g\u00e9rant pendant deux\u00a0ans d’un restaurant \u00e0 Bruxelles, avant de passer les 5 ann\u00e9es suivantes dans le monde du voyage corporate.\u00a0\u00a0 Mathieu est tout de m\u00eame attir\u00e9 par le monde du retail et devient en janvier 2015\u00a0affili\u00e9\u00a0(franchis\u00e9) du groupe Delhaize d\u2019un magasin de proximit\u00e9 Shop & Go de la Place Keym \u00e0 Boitsfort.\u00a0\u00a0 Prenant go\u00fbt \u00e0 son nouveau m\u00e9tier, Mathieu devient rapidement multifranchis\u00e9 de l’enseigne en reprenant\u00a0des points de vente Shop & Go.\u00a0\u00a0 Au mois de juin 2018, il accepte le nouveau challenge du concept Fresh Atelier et devient le premier franchis\u00e9 de ce nouveau concept de Delhaize qui a ouvert ses portes \u00e0 la fin du mois d’octobre dernier.\r\n\r\nDes journ\u00e9es charg\u00e9es du multifranchis\u00e9 Mathieu<\/strong>\r\n\r\n\"\"<\/a>\r\n\r\nTous les jours, il prend contact avec les g\u00e9rants des magasins et il fait le point sur le chiffre d’affaires de la veille, les actions diverses \u00e0 prendre, les questions de logistique \u00e0 r\u00e9gler \u00e9tant donn\u00e9 la situation des Shop & Go dans les stations de m\u00e9tro\u00a0qui\u00a0doivent \u00eatre livr\u00e9s d\u00e8s 5h du matin.\r\n\r\nDans le courant de l’apr\u00e8s-midi, il consacre toujours sans exception 2 \u00e0 3 heures pour la gestion des magasins. Il termine sa journ\u00e9e par le traitement de tous ses emails.\u00a0 En deux mots une journ\u00e9e charg\u00e9e !\r\n\r\nAjoutons \u00e0 cela des r\u00e9unions quotidiennes, mensuelles et trimestrielles avec les conseillers des \u00e9quipes du si\u00e8ge de Delhaize. \u00a0 D’autre part, il organise une fois par mois une r\u00e9union avec les managers des points de vente.\r\n\r\nDans le cas du Fresh Atelier, la relation avec Delhaize est plus proche du partenariat que de la franchise, ils \u00e9changent en permanence afin d’affiner le concept et r\u00e9pondre tous les jours un peu plus aux attentes des clients.","protected":false},"excerpt":{"rendered":"

Delhaize \u00e9tait pr\u00e9sent au dernier Franchising Belgium Day avec son concept novateur, Delhaize Fresh Atelier, lanc\u00e9 en octobre 2018 \u00e0 Bruxelles avec un premier point de vente \u00e0 l’entr\u00e9e de la Galerie Ravenstein exploit\u00e9 par le franchis\u00e9 Mathieu Doumier.<\/p>\n","protected":false},"author":1,"featured_media":5665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nFresh Atelier, dernier n\u00e9 de Delhaize pr\u00e9sent au Franchising Belgium Day - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/fresh-atelier-dernier-ne-de-delhaize-present-au-franchising-belgium-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Atelier, dernier n\u00e9 de Delhaize pr\u00e9sent au Franchising Belgium Day - 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