{"id":9508,"date":"2019-03-26T12:00:48","date_gmt":"2019-03-26T11:00:48","guid":{"rendered":"https:\/\/www.fbf-bff.be\/2018-annee-record-pour-le-commerce-en-belgique\/"},"modified":"2019-03-26T12:00:48","modified_gmt":"2019-03-26T11:00:48","slug":"2018-annee-record-pour-le-commerce-en-belgique","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/2018-annee-record-pour-le-commerce-en-belgique\/","title":{"rendered":"2018, ann\u00e9e record pour l\u2019e-commerce en Belgique"},"content":{"rendered":"L\u2019e-commerce belge a battu tous les records en 2018\u00a0: les consommateurs ont d\u00e9pens\u00e9 10,6 milliards d\u2019euros en ligne, soit un demi-milliard de plus qu\u2019en 2017.\u00a0 La strat\u00e9gie \u00ab\u00a0omnicanal\u00a0\u00bb devient incontournable pour les enseignes franchis\u00e9es qui souhaitent augmenter consid\u00e9rablement leur chiffre d\u2019affaires. Explications.\r\n\r\nLes consommateurs belges ont achet\u00e9 sur Internet pour un demi-milliard d\u2019euros en plus qu\u2019en 2017, soit un total de d\u00e9pense qui atteint les 10,67 milliards d\u2019euros, indique le dernier BeCommerce Market Monitor. Il s\u2019agit d\u2019une progression de 6 % en un an.\r\n\r\nLes r\u00e9seaux en franchise qui adoptent une strat\u00e9gie \u00ab\u00a0omnicanal\u00a0\u00bb pertinente s\u2019ouvrent ainsi de belles opportunit\u00e9s de croissance commerciale.\r\n\r\n\u00ab Le Belge fait plus fr\u00e9quemment ses achats en ligne. En 2018, il a achet\u00e9 en moyenne 11,6 fois en ligne, pour un montant total moyen de 1.273 euros \u00bb, pr\u00e9cise Sofie Geeroms, Managing Director de BeCommerce.\r\n\r\nAvec 85 % des achats r\u00e9alis\u00e9s en ligne, la cat\u00e9gorie \u00ab\u00a0billets d\u2019avion et h\u00e9bergement\u00a0\u00bb (non compris en forfait) reste la plus importante parmi les d\u00e9penses effectu\u00e9es par les consommateurs sur Internet, suivie par la cat\u00e9gorie \u00ab\u00a0tickets pour des attractions et des \u00e9v\u00e9nements\u00a0\u00bb (77 %) et \u00ab\u00a0voyages en forfait\u00a0\u00bb (65 %).\u00a0 Les boutiques de v\u00eatements et soin de sant\u00e9\/beaut\u00e9 en forte progression.\u00a0\u00a0\u00a0 La plus forte croissance annuelle dans les achats en ligne concerne la cat\u00e9gorie \u00ab\u00a0jouets\u00a0\u00bb\u00a0: elle enregistre une augmentation de 38 %.\r\n\r\nBien que la part des d\u00e9penses dans le segment \u00ab\u00a0Sant\u00e9 et beaut\u00e9\u00a0\u00bb soit minime, cette cat\u00e9gorie progresse n\u00e9anmoins rapidement puisqu\u2019elle conna\u00eet une progression de 35 % par rapport \u00e0 2017.\u00a0 Le secteur des \u00ab\u00a0V\u00eatements\u00a0\u00bb arrive en troisi\u00e8me position avec 18 % de progression annuelle.\r\n\r\nL\u2019analyse doit toutefois \u00eatre temp\u00e9r\u00e9e par le fait que les d\u00e9penses en ligne augmentent davantage en Flandre (+8 %) qu\u2019en Wallonie (+4 %).","protected":false},"excerpt":{"rendered":"

L\u2019e-commerce belge a battu tous les records en 2018 : les consommateurs ont d\u00e9pens\u00e9 10,6 milliards d\u2019euros en ligne, soit un demi-milliard de plus qu\u2019en 2017. La strat\u00e9gie \u00ab omnicanal \u00bb devient incontournable pour les enseignes franchis\u00e9es qui souhaitent augmenter consid\u00e9rablement leur chiffre d\u2019affaires. Explications.<\/p>\n","protected":false},"author":1,"featured_media":5406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\n2018, ann\u00e9e record pour l\u2019e-commerce en Belgique - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/2018-annee-record-pour-le-commerce-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2018, ann\u00e9e record pour l\u2019e-commerce en Belgique - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"L\u2019e-commerce belge a battu tous les records en 2018 : les consommateurs ont d\u00e9pens\u00e9 10,6 milliards d\u2019euros en ligne, soit un demi-milliard de plus qu\u2019en 2017. 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