{"id":9475,"date":"2019-03-05T11:02:34","date_gmt":"2019-03-05T10:02:34","guid":{"rendered":"https:\/\/www.fbf-bff.be\/lenseigne-de-franchise-gemo-en-belgique\/"},"modified":"2019-03-05T11:02:34","modified_gmt":"2019-03-05T10:02:34","slug":"lenseigne-de-franchise-gemo-en-belgique","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/","title":{"rendered":"L\u2019enseigne de franchise G\u00e9mo en Belgique"},"content":{"rendered":"L&rsquo;occasion du Franchising Belgium Day, qui s&rsquo;est d\u00e9roul\u00e9 jeudi dernier \u00e0 Ekeren, est de d\u00e9couvrir des enseignes plus discr\u00e8tes mais qui sont d\u00e9j\u00e0 actives en Belgique.\r\n\r\nC&rsquo;est le cas de l&rsquo;enseigne fran\u00e7aise G\u00e9mo, sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter pour femmes, hommes et enfants, maternit\u00e9 et grandes tailles; les chaussures, la maroquinerie et les accessoires.\u00a0 L\u2019enseigne fut cr\u00e9\u00e9e en 1991 par le groupe Eram qui regroupe 11 marques de mode.\r\n\r\nSi l&rsquo;enseigne n&rsquo;est peut-\u00eatre pas encore connue du grand public en Belgique, son r\u00e9seau, \u00e9tabli depuis plus de 28 ans, compte aujourd&rsquo;hui pas moins de 442 magasins dont 415 en France et 27 \u00e0 l&rsquo;international, y compris en Belgique.\r\n\r\nEn 2018, l&rsquo;enseigne enregistrait un chiffre d&rsquo;affaires de 873 millions d&rsquo;euros avec un panier moyen de 35 \u20ac et 5 millions de clients membres de son programme de fid\u00e9lit\u00e9.\r\n\r\nG\u00e9mo emploie quelque 4.000 collaborateurs dans son r\u00e9seau.\r\n\r\nA l&rsquo;international, les 27 points de vente sont soit des magasins franchis\u00e9s, soit des magasins affili\u00e9s.\u00a0 L&rsquo;objectif de G\u00e9mo pour 2020 est d&rsquo;atteindre 10% du chiffre d&rsquo;affaires global de l&rsquo;enseigne avec 50 magasins franchis\u00e9s et affili\u00e9s.\r\n\r\nG\u00e9mo propose 3 types de magasins adapt\u00e9s en fonction de diff\u00e9rentes surfaces : des \u00ab\u00a0Family stores\u00a0\u00bb de 1.500 m\u00b2, des magasins de 800 m\u00b2 en galeries commer\u00e7antes et des boutiques \u00ab\u00a0G\u00e9mo Kids\u00a0\u00bb de taille plus r\u00e9duite de 150 m\u00b2 \u00e0 300 m\u00b2.\r\n\r\n<strong>\r\nLa franchise G\u00e9mo en Belgique<\/strong>\r\n\r\nG\u00e9mo \u00e9tait d\u00e9j\u00e0 pr\u00e9sent en r\u00e9gion wallonne depuis 2014.\u00a0 En 2017, Francesco Bulla et son \u00e9pouse sont devenus franchis\u00e9s de 3 magasins qui sont actuellement les seuls points de vente \u00e0 ce jour sur le territoire belge.\r\n\r\nLa pr\u00e9sence de G\u00e9mo au Franchising Belgium Day d\u00e9montre sa volont\u00e9 d&rsquo;\u00e9tendre son r\u00e9seau en Belgique via la franchise (affiliation) et de trouver de nouveaux candidats.","protected":false},"excerpt":{"rendered":"<p>L&rsquo;occasion du Franchising Belgium Day, qui s&rsquo;est d\u00e9roul\u00e9 jeudi dernier \u00e0 Ekeren, est de d\u00e9couvrir des enseignes plus discr\u00e8tes mais qui sont d\u00e9j\u00e0 actives en Belgique.   C&rsquo;est le cas de l&rsquo;enseigne fran\u00e7aise G\u00e9mo, sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter pour femmes, hommes et enfants, maternit\u00e9 et grandes tailles; les chaussures, la maroquinerie et les accessoires.  L\u2019enseigne fut cr\u00e9\u00e9e en 1991 par le groupe Eram qui regroupe 11 marques de mode.<\/p>\n","protected":false},"author":1,"featured_media":5614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019enseigne de franchise G\u00e9mo en Belgique - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019enseigne de franchise G\u00e9mo en Belgique - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"L&#039;occasion du Franchising Belgium Day, qui s&#039;est d\u00e9roul\u00e9 jeudi dernier \u00e0 Ekeren, est de d\u00e9couvrir des enseignes plus discr\u00e8tes mais qui sont d\u00e9j\u00e0 actives en Belgique.  C&#039;est le cas de l&#039;enseigne fran\u00e7aise G\u00e9mo, sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter pour femmes, hommes et enfants, maternit\u00e9 et grandes tailles; les chaussures, la maroquinerie et les accessoires. L\u2019enseigne fut cr\u00e9\u00e9e en 1991 par le groupe Eram qui regroupe 11 marques de mode.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-05T10:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"474\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fbf_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fbf_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/\",\"url\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/\",\"name\":\"L\u2019enseigne de franchise G\u00e9mo en Belgique - F\u00e9d\u00e9ration Belge de la Franchise\",\"isPartOf\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg\",\"datePublished\":\"2019-03-05T10:02:34+00:00\",\"dateModified\":\"2019-03-05T10:02:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#primaryimage\",\"url\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg\",\"contentUrl\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg\",\"width\":474,\"height\":266},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fbf-bff.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019enseigne de franchise G\u00e9mo en Belgique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fbf-bff.be\/#website\",\"url\":\"https:\/\/www.fbf-bff.be\/\",\"name\":\"F\u00e9d\u00e9ration Belge de la Franchise\",\"description\":\"Pour r\u00e9ussir ensemblee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fbf-bff.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\",\"name\":\"fbf_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"caption\":\"fbf_admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019enseigne de franchise G\u00e9mo en Belgique - F\u00e9d\u00e9ration Belge de la Franchise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019enseigne de franchise G\u00e9mo en Belgique - F\u00e9d\u00e9ration Belge de la Franchise","og_description":"L'occasion du Franchising Belgium Day, qui s'est d\u00e9roul\u00e9 jeudi dernier \u00e0 Ekeren, est de d\u00e9couvrir des enseignes plus discr\u00e8tes mais qui sont d\u00e9j\u00e0 actives en Belgique.  C'est le cas de l'enseigne fran\u00e7aise G\u00e9mo, sp\u00e9cialis\u00e9e dans le pr\u00eat-\u00e0-porter pour femmes, hommes et enfants, maternit\u00e9 et grandes tailles; les chaussures, la maroquinerie et les accessoires. L\u2019enseigne fut cr\u00e9\u00e9e en 1991 par le groupe Eram qui regroupe 11 marques de mode.","og_url":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/","og_site_name":"F\u00e9d\u00e9ration Belge de la Franchise","article_published_time":"2019-03-05T10:02:34+00:00","og_image":[{"width":474,"height":266,"url":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg","type":"image\/jpeg"}],"author":"fbf_admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"fbf_admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/","url":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/","name":"L\u2019enseigne de franchise G\u00e9mo en Belgique - F\u00e9d\u00e9ration Belge de la Franchise","isPartOf":{"@id":"https:\/\/www.fbf-bff.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#primaryimage"},"image":{"@id":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg","datePublished":"2019-03-05T10:02:34+00:00","dateModified":"2019-03-05T10:02:34+00:00","author":{"@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7"},"breadcrumb":{"@id":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#primaryimage","url":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg","contentUrl":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/logo-gemo.jpg","width":474,"height":266},{"@type":"BreadcrumbList","@id":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-de-franchise-gemo-en-belgique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fbf-bff.be\/fr\/"},{"@type":"ListItem","position":2,"name":"L\u2019enseigne de franchise G\u00e9mo en Belgique"}]},{"@type":"WebSite","@id":"https:\/\/www.fbf-bff.be\/#website","url":"https:\/\/www.fbf-bff.be\/","name":"F\u00e9d\u00e9ration Belge de la Franchise","description":"Pour r\u00e9ussir ensemblee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fbf-bff.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7","name":"fbf_admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g","caption":"fbf_admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts\/9475"}],"collection":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/comments?post=9475"}],"version-history":[{"count":0,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts\/9475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/media\/5614"}],"wp:attachment":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/media?parent=9475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/categories?post=9475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/tags?post=9475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}