{"id":9365,"date":"2018-11-20T13:21:39","date_gmt":"2018-11-20T12:21:39","guid":{"rendered":"https:\/\/www.fbf-bff.be\/la-franchise-du-chocolatier-leonidas-se-porte-bien\/"},"modified":"2018-11-20T13:21:39","modified_gmt":"2018-11-20T12:21:39","slug":"la-franchise-du-chocolatier-leonidas-se-porte-bien","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/la-franchise-du-chocolatier-leonidas-se-porte-bien\/","title":{"rendered":"La franchise du chocolatier Leonidas se porte bien !"},"content":{"rendered":"L&rsquo;enseigne de franchise du chocolatier bruxellois L\u00e9onidas a cl\u00f4tur\u00e9 son exercice 2017-2018 (clos \u00e0 la fin du mois de juin dernier) avec d&rsquo;excellents r\u00e9sultats : un chiffre d&rsquo;affaires qui a atteint un montant de 93,3 millions d&rsquo;euros en hausse de 8% par rapport \u00e0 l&rsquo;exercice pr\u00e9c\u00e9dent, un exc\u00e9dent brut d&rsquo;exploitation de 13,4 millions d&rsquo;euros (+66%) et un b\u00e9n\u00e9fice net de 5 millions d&rsquo;euros.\r\n\r\nCet exercice \u00e9tait une ann\u00e9e de transition pour le nouveau CEO, Philippe de Selliers, avec des investissements de l&rsquo;ordre de 6 millions d&rsquo;euros, le renouvellement de deux tiers du comit\u00e9 de direction et une vingtaine de recrutement dans l&rsquo;\u00e9quipe de marketing.\r\n\r\nDe nouvelles boutiques ont ouvert dans les a\u00e9roports et l&rsquo;expansion vers des march\u00e9s comme la Chine, le Japon et les Etats-Unis sont examin\u00e9s mais Leonidas n&rsquo;oublie pas pour autant le march\u00e9 belge o\u00f9 les franchis\u00e9s sont des plus actifs.\r\n<h3><strong>Un d\u00e9m\u00e9nagement de l&rsquo;usine ?<\/strong><\/h3>\r\nDans un interview, le CEO Philippe de Selliers a mentionn\u00e9 que le probl\u00e8me du d\u00e9m\u00e9nagement de l&rsquo;usine de son si\u00e8ge historique \u00e0 Anderlecht va se poser d&rsquo;ici la fin de l&rsquo;ann\u00e9e 2020 o\u00f9 une d\u00e9cision \u00e0 ce sujet devra \u00eatre prise.\r\n\r\nSi il est exclu de quitter la Belgique ou m\u00eame Bruxelles o\u00f9 Leonidas aimerait rester, la raret\u00e9 de terrains disponibles dans l&rsquo;agglom\u00e9ration bruxelloise pour les entreprises obligera peut-\u00eatre le chocolatier \u00e0 rechercher dans la p\u00e9riph\u00e9rie de Bruxelles pour une nouvelle installation.\r\n\r\nMais il est certain que Leonidas ne souhaite pas se d\u00e9faire de son personnel de production au savoir-faire difficilement rempla\u00e7able tout comme son personnel administratif.\r\n<h3><strong>Le chocolat Ruby r\u00e9volutionne le c\u00e9l\u00e8bre Manon<\/strong><\/h3>\r\nLe chocolatier Leonidas en collaboration avec Barry Callebaut lance apr\u00e8s le chocolat noir, le chocolat au lait et blanc, le chocolat Ruby r\u00e9alis\u00e9 \u00e0\u00a0partir de f\u00e8ves de chocolat Ruby.\r\n\r\nLe Manon Ruby avec une robe de velours rose, est en vente dans les magasins Leonidas \u00e0 partir du 12 novembre en \u00e9dition limit\u00e9e.\r\n\r\nrli.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Chiffre d&rsquo;affaires en hausse !<\/p>\n","protected":false},"author":1,"featured_media":5216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La franchise du chocolatier Leonidas se porte bien ! 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