{"id":9086,"date":"2018-03-15T14:52:13","date_gmt":"2018-03-15T13:52:13","guid":{"rendered":"https:\/\/www.fbf-bff.be\/geoblocking-dead-long-live-geo-differentiating\/"},"modified":"2018-03-15T14:52:13","modified_gmt":"2018-03-15T13:52:13","slug":"geoblocking-dead-long-live-geo-differentiating","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/geoblocking-dead-long-live-geo-differentiating\/","title":{"rendered":"GEOBLOCKING IS DEAD, long live geo-differentiating"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Ma\u00eetre Stijn Claeys, <span style=\"color: #ff0000\"><a style=\"color: #ff0000\" href=\"https:\/\/franchisingbelgium.be\/services-conseils\/?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">Racine Avocats<\/a><\/span>[\/vc_column_text][vc_column_text]<em>Le Conseil europ\u00e9en a adopt\u00e9 un r\u00e8glement visant \u00e0 interdire le blocage g\u00e9ographique injustifi\u00e9. <\/em><em>L\u2019interdiction s\u2019applique \u00e0 partir du 3 d\u00e9cembre 2018.<\/em>\r\n\r\nLe g\u00e9o-blocage est une pratique qui consiste \u00e0 bloquer l\u2019acc\u00e8s d\u2019un site internet commercial aux visiteurs et clients provenant de certains Etats membres afin qu\u2019ils ne puissent pas profiter des offres pratiqu\u00e9es dans un autre Etat membre.\r\n\r\nGr\u00e2ce \u00e0 la nouvelle r\u00e8glementation, les consommateurs et les entreprises pourront profiter des m\u00eames prix et conditions de vente et de paiement lors de l\u2019achat de produits ou services en ligne.\r\n<h3><strong>Plus de transparence du march\u00e9<\/strong><\/h3>\r\nL\u2019acc\u00e8s au site de vente en ligne ne peut pas \u00eatre bloqu\u00e9 sur base de la nationalit\u00e9, du lieu de r\u00e9sidence ou d\u2019\u00e9tablissement du client. \u00a0On ne peut pas non plus automatiquement rediriger les visiteurs d\u2019un site provenant d\u2019un certain Etat membre \u00a0vers un autre site (national) de vente en ligne. Cette interdiction permet donc de consulter les conditions et les prix de chaque site de vente en ligne dans l\u2019enti\u00e8ret\u00e9 de l\u2019Union europ\u00e9enne. Les clients belges peuvent donc voir le prix d\u2019un produit appliqu\u00e9 sur le site internet commercial hongrois du fournisseur.\r\n<h3><strong>Pas de discrimination sur base de la localisation du client <\/strong><\/h3>\r\nLes commer\u00e7ants ne peuvent pas proposer des conditions diff\u00e9rentes pour les m\u00eames produits et services uniquement \u00e0 cause de la nationalit\u00e9 ou du domicile du client. Trois discriminations (sur le plan des prix ou des conditions de vente) sont donc interdites:\r\n<ul>\r\n \t<li>Pour les <strong>marchandises livr\u00e9es dans un m\u00eame Etat membre<\/strong> vers lequel le commer\u00e7ant propose la livraison ou qui sont retir\u00e9es dans un point de livraison choisi par le client , les prix et les conditions doivent \u00eatre les m\u00eames, peu importe l\u2019Etat membre \u00e0 partir duquel la commande a \u00e9t\u00e9 effectu\u00e9e.<\/li>\r\n \t<li>Les services fournis par voie \u00e9lectronique comme les <strong>services de nuage, le stockage de donn\u00e9es et l\u2019h\u00e9bergement de sites internet <\/strong>doivent \u00eatre propos\u00e9s aux m\u00eames conditions et prix pour toutes les personnes r\u00e9sidant dans l\u2019Union europ\u00e9enne.<\/li>\r\n \t<li>Pour les <strong>services<\/strong> (par ex. les nuits d\u2019h\u00f4tel et la location de voitures<strong>) <\/strong>dont le client profite <strong>dans le pays d\u2019activit\u00e9 du commer\u00e7ant<\/strong>, il ne peut pas non plus y avoir de diff\u00e9rence selon la nationalit\u00e9 du client.<\/li>\r\n<\/ul>\r\nLa r\u00e9glementation pr\u00e9voit pourtant une exception pour, entre autres, les services financiers, les services audio-visuels, les services de soins de sant\u00e9, les services de communication \u00e9lectronique, \u2026\r\n\r\nSur base du droit \u00e0 la concurrence, il \u00e9tait d\u00e9j\u00e0 d\u00e9fendu d\u2019interdire aux distributeurs d\u2019\u00eatre actifs en ligne sur certains territoires ou d\u2019accepter des commandes en ligne provenant de ces territoires (\u00e9tant donn\u00e9 que c\u2019\u00e9tait des \u00ab\u00a0ventes passives\u00a0\u00bb). Ce principe a maintenant \u00e9t\u00e9 quelque peu g\u00e9n\u00e9ralis\u00e9. De m\u00eame, un site de commerce en ligne du fournisseur m\u00eame ne peut plus bloquer l\u2019acc\u00e8s aux clients provenant de certains territoires (par exemple les territoires octroy\u00e9s au distributeurs).\r\n<h3><strong>La diff\u00e9rentiation de prix reste pourtant possible (discrimination sur base de la localisation de la livraison\/ex\u00e9cution du service)<\/strong><\/h3>\r\nContrairement \u00e0 la discrimination par les prix, la diff\u00e9renciation des prix reste possible. Les commer\u00e7ants ont encore toujours la possibilit\u00e9 de pratiquer des conditions g\u00e9n\u00e9rales, y compris des prix, selon le territoire o\u00f9 les marchandises ou services sont livr\u00e9s et\/ou de concentrer leurs activit\u00e9s sur certains groupes de clients provenant de territoires sp\u00e9cifiques.\r\n\r\nToutefois, les commer\u00e7ants n\u2019ont toujours pas l\u2019obligation de livrer leurs marchandises \u00e0 des clients situ\u00e9s en dehors de l\u2019Etat membre dans lequel ils livrent.\r\n<h3><strong><u>Conclusion : une plus grande transparence<\/u><\/strong><\/h3>\r\nCe r\u00e8glement vise \u00e0 mettre fin \u00e0 des discriminations flagrantes par lesquelles le prix d\u2019un produit livr\u00e9 sur le m\u00eame territoire ou d\u2019un m\u00eame service en ligne serait plus \u00e9lev\u00e9 selon la nationalit\u00e9 du client. \u00a0En outre, ce r\u00e8glement augmente la transparence du march\u00e9 parce que les consommateurs ont davantage de possibilit\u00e9s de constater et comparer les prix d\u2019un m\u00eame produit ou service appliqu\u00e9s dans les autres Etats membres.\r\n\r\n&nbsp;\r\n\r\nChaque commer\u00e7ant en ligne doit donc \u00e9valuer si pour l\u2019instant il pratique le g\u00e9o-blocage et si cette pratique est encore licite apr\u00e8s le 3 d\u00e9cembre ou si par contre, sa plate-forme de commerce en ligne doit \u00eatre adapt\u00e9e.\r\n\r\n&nbsp;\r\n\r\n<em>Ma\u00eetre Stijn Claeys, <a href=\"https:\/\/franchisingbelgium.be\/services-conseils\/?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\"><span style=\"color: #ff0000\">Racine Avocats<\/span><\/a><\/em>\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>Le Conseil europ\u00e9en a adopt\u00e9 un r\u00e8glement visant \u00e0 interdire le blocage g\u00e9ographique injustifi\u00e9. L\u2019interdiction s\u2019applique \u00e0 partir du 3 d\u00e9cembre 2018.<\/p>\n","protected":false},"author":1,"featured_media":3219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[38],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GEOBLOCKING IS DEAD, long live geo-differentiating - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/geoblocking-dead-long-live-geo-differentiating\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GEOBLOCKING IS DEAD, long live geo-differentiating - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Le Conseil europ\u00e9en a adopt\u00e9 un r\u00e8glement visant \u00e0 interdire le blocage g\u00e9ographique injustifi\u00e9. 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