{"id":8885,"date":"2017-09-12T11:13:39","date_gmt":"2017-09-12T09:13:39","guid":{"rendered":"https:\/\/www.fbf-bff.be\/le-reseau-de-franchise-body-shop-rachete-par-natura\/"},"modified":"2017-09-12T11:13:39","modified_gmt":"2017-09-12T09:13:39","slug":"le-reseau-de-franchise-body-shop-rachete-par-natura","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/le-reseau-de-franchise-body-shop-rachete-par-natura\/","title":{"rendered":"Le r\u00e9seau de franchise The Body Shop rachet\u00e9 par Natura"},"content":{"rendered":"<strong>Natura Cosm\u00e9ticos SA, leader br\u00e9silien de l\u2019industrie cosm\u00e9tique, a annonc\u00e9 avoir finalis\u00e9 l\u2019acquisition du r\u00e9seau de franchise The Body Shop aupr\u00e8s du groupe L\u2019Or\u00e9al, apr\u00e8s avoir obtenu les autorisations n\u00e9cessaires de la part\u00a0des autorit\u00e9s comp\u00e9tentes.<\/strong>\r\n\r\nL\u2019acquisition du r\u00e9seau de franchise The Body Shop permet \u00e0 l\u2019entreprise Natura de franchir une nouvelle \u00e9tape dans le d\u00e9ploiement d\u2019un groupe de cosm\u00e9tiques \u00e0 la fois multicanal, multimarque et international en rassemblant trois marques fortes. Natura, The Body Shop et Aesop partagent des valeurs et des objectifs communs, tels que le commerce \u00e9quitable, le d\u00e9veloppement durable et la volont\u00e9 d\u2019avoir un impact positif sur le plan social. L\u2019accord pr\u00e9alable pour l\u2019acquisition avait \u00e9t\u00e9 annonc\u00e9 le 9 juin 2017.\r\n\r\nGuilherme Leal, co-pr\u00e9sident du conseil d&rsquo;administration de Natura Cosm\u00e9ticos, d\u00e9clare\u00a0:\u00a0\u00ab\u00a0Nous sommes ravis d\u2019accueillir The Body Shop au sein du groupe Natura. Cette alliance cr\u00e9e une combinaison unique de trois entreprises qui se ressemblent et qui partagent les m\u00eames convictions, bien au-del\u00e0 des enjeux commerciaux traditionnels. Une nouvelle force dynamique et d\u00e9cisive prend forme au service du bien\u00a0\u00bb.\r\n\r\nCe rachat favorisera le d\u00e9veloppement et la pr\u00e9sence internationale de Natura en lui donnant acc\u00e8s \u00e0 plusieurs march\u00e9s strat\u00e9giques. Natura est d\u00e9sormais actif dans 69 pays, avec plus de 17\u00a0000 employ\u00e9s et 3\u00a0200 points de vente, dont un important r\u00e9seau de franchis\u00e9s, ainsi qu\u2019une force de vente de 1,8 million de repr\u00e9sentants commerciaux ind\u00e9pendants. Cette acquisition procure de nouvelles perspectives \u00e0 l\u2019entreprise en enrichissant son portefeuille de nouveaux produits, permettant \u00e0 Natura de diversifier son offre et de couvrir de nombreux axes.\r\n\r\n<em>Source: Gondola<\/em>","protected":false},"excerpt":{"rendered":"<p>Natura Cosm\u00e9ticos SA a annonc\u00e9 avoir finalis\u00e9 l\u2019acquisition du r\u00e9seau de franchise The Body Shop aupr\u00e8s du groupe L\u2019Or\u00e9al.<\/p>\n","protected":false},"author":1,"featured_media":8886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le r\u00e9seau de franchise The Body Shop rachet\u00e9 par Natura - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/le-reseau-de-franchise-body-shop-rachete-par-natura\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le r\u00e9seau de franchise The Body Shop rachet\u00e9 par Natura - 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