{"id":8882,"date":"2017-09-12T11:08:25","date_gmt":"2017-09-12T09:08:25","guid":{"rendered":"https:\/\/www.fbf-bff.be\/12010\/"},"modified":"2017-09-12T11:08:25","modified_gmt":"2017-09-12T09:08:25","slug":"12010","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/12010\/","title":{"rendered":"Leonidas modernisera \u00e0 moyen terme"},"content":{"rendered":"L&rsquo;\u00e9dition du L&rsquo;Echo du 5 septembre consacrait une page enti\u00e8re \u00e0 Philippe de Selliers, le CEO de l&rsquo;enseigne de franchise Leonidas qui a pris la direction du chocolatier depuis maintenant six mois o\u00f9 il a succ\u00e9d\u00e9 \u00e0 Dirk Jacxsen.\r\n\r\nSi sa mission est d&rsquo;augmenter le chiffre d&rsquo;affaires et les r\u00e9sultats de Leonidas, il va renforcer les positions de l&rsquo;entreprise dans ses march\u00e9s d&rsquo;origine (Belgique, France et Pays-Bas) et d\u00e9velopper sa pr\u00e9sence dans 4 autres pays (Angleterre, Allemagne, Etats-Unis et Chine) et le secteur du travel retail.\r\n\r\nLe r\u00e9seau mondial de boutiques de l&rsquo;enseigne atteint le nombre de 1400 unit\u00e9s dans 54 pays avec 385 points de vente en Belgique dont plus de 93% sont des franchises. En France et aux Pays-Bas, on en compte respectivement 325 et une centaine et une vingtaine au Grand-duch\u00e9 du Luxembourg.\r\n\r\nSi la couverture en Belgique est presque satur\u00e9e, ce n&rsquo;est pas le cas en France et pour les autres pays, les boutiques en sont pas le seul moyen de se d\u00e9velopper, il y a aussi les corners, les shops in the shops par exemple.\r\n\r\nSelon Philippe de Selliers, il y a encore un potentiel \u00e9norme dans les march\u00e9s du Benelux et de la France, les premiers de Leonidas. Le Belge mange seulement une praline par mois, soit 12 \u00e0 13 grammes, d&rsquo;o\u00f9 un potentiel \u00e9norme existant.\r\n\r\nSi la production restera en Belgique o\u00f9 se trouve le savoir-faire, il est certain qu&rsquo;\u00e0 moyen terme il faudra moderniser l&rsquo;outil de production ou reconstruire l&rsquo;usine, mais comme il s&rsquo;agit d&rsquo;un investissement consid\u00e9rable, l&rsquo;objectif principal est avant tout d&rsquo;augmenter le chiffre d&rsquo;affaires et les r\u00e9sultats.\r\n\r\n<strong>rli.<\/strong>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9dition du L&rsquo;Echo du 5 septembre consacrait une page enti\u00e8re \u00e0 Philippe de Selliers, le CEO de l&rsquo;enseigne de franchise Leonidas.<\/p>\n","protected":false},"author":1,"featured_media":8883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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