{"id":8826,"date":"2017-08-18T09:03:34","date_gmt":"2017-08-18T07:03:34","guid":{"rendered":"https:\/\/www.fbf-bff.be\/tomco-vise-25-magasins-francais-dici-la-fin-de-lannee\/"},"modified":"2017-08-18T09:03:34","modified_gmt":"2017-08-18T07:03:34","slug":"tomco-vise-25-magasins-francais-dici-la-fin-de-lannee","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/tomco-vise-25-magasins-francais-dici-la-fin-de-lannee\/","title":{"rendered":"Tom&Co vise 25 magasins fran\u00e7ais d\u2019ici la fin de l\u2019ann\u00e9e"},"content":{"rendered":"Plus d\u2019un an apr\u00e8s la cession de\u00a0l\u2019enseigne en franchise\u00a0Tom&Co\u00a0<\/strong>par\u00a0Delhaiz<\/strong>e, le sp\u00e9cialiste de l\u2019animalerie d\u00e9borde de projets. Le groupe pr\u00e9pare un webshop et envisage d\u2019augmenter le nombre de magasins physiques en France. Objectif : se convertir en entreprise omni-canal.\r\n

\"\"<\/a><\/h2>\r\n

Les magasins physiques restent \u00ab indispensables \u00bb<\/h2>\r\nIl y a plus d\u2019un an\u00a0Delhaize vendait l\u2019 enseigne en franchise Tom&Co\u00a0<\/a>\u00e0 un groupe d\u2019investissement sous la direction de Lionel Descl\u00e9e, ancien membre de la direction de Delhaize Belgique. Depuis, l\u2019enseigne sp\u00e9cialis\u00e9e dans l\u2019animalerie n\u2019est pas rest\u00e9e les bras crois\u00e9s. En Belgique, o\u00f9 la cha\u00eene compte 130 magasins (dont la plupart en franchise), bon nombre de points de vente ont \u00e9t\u00e9 r\u00e9am\u00e9nag\u00e9s, alors que d\u2019autres ont d\u00e9m\u00e9nag\u00e9 vers de meilleurs endroits.\r\n\r\nEn France le groupe s\u2019est concentr\u00e9 sur l\u2019expansion. Un choix logique, sachant que le march\u00e9 y est quatre fois plus grand que dans notre pays. L\u2019enseigne en franchise Tom&Co y est actif depuis 2011 et y compte 20 magasins.\r\n\u00ab L\u2019objectif est de devenir\u00a0num\u00e9ro un de la franchise en France dans notre secteur\u00a0<\/a>\u00bb, explique Lionel Descl\u00e9e \u00e0 TrendsTendances. \u00ab D\u2019ici la fin de cette ann\u00e9e nous visons les 25 magasins. \u00bb Ces derniers mois la cha\u00eenes belge a repris quelques animaleries, mais mise avant tout sur une \u00ab croissance organique \u00bb, comprenez des magasins en franchise flambant neufs.\r\n

\r\nOmni-canal<\/h2>\r\nSelon le CEO de Tom&Co, le magasin physique reste indispensable. Mais, ajoute-t-il, \u00ab nos magasins ne peuvent plus se limiter \u00e0 vendre des produits. Ils doivent devenir des lieux d\u2019exp\u00e9rience et de d\u00e9couverte, avec un large assortiment de produits et d\u2019animaux vivants. De plus, nos collaborateurs doivent \u00eatre passionn\u00e9s et tr\u00e8s comp\u00e9tents. En Belgique bon nombre d\u2019entre eux sont des assistants-v\u00e9t\u00e9rinaires, tandis qu\u2019en France ils doivent avoir trois ann\u00e9es de soins animaliers \u00e0 leur actif. \u00bb\r\n\r\nCe qui ne signifie pas pour autant que l\u2019enseigne en franchiseTom&Co n\u00e9glige l\u2019univers num\u00e9rique. \u00ab Nous pr\u00e9parons une offre omni-canal. L\u2019id\u00e9e est de donner la possibilit\u00e9 aux clients d\u2019acheter en ligne et de faire livrer leur commande \u00e0 domicile ou de la retirer en magasin, mais tout aussi bien d\u2019acheter en magasin pour ensuite se faire livrer \u00e0 domicile. Toutes les options sont ouvertes. Ainsi nous pourrions \u00e9largir consid\u00e9rablement le nombre de nos r\u00e9f\u00e9rences \u00bb, poursuit Descl\u00e9e.\r\nActuellement l\u2019enseigne en franchise Tom&Co propose un assortiment de 7.000 \u00e0 8.000 produits. En 2016 l\u2019enseigne a r\u00e9alis\u00e9 un chiffre d\u2019affaires d\u2019environ 200 millions d\u2019euros.\r\n\r\nPour avoir plus d\u2019information sur l\u2019enseigne en franchise Tom&Co, cliquez ici<\/a>.\r\n\r\nSource: Retail Detail","protected":false},"excerpt":{"rendered":"

Plus d\u2019un an apr\u00e8s la cession de l\u2019enseigne en franchise Tom&Co par Delhaize, le sp\u00e9cialiste de l\u2019animalerie d\u00e9borde de projets. Le groupe pr\u00e9pare un webshop et envisage d\u2019augmenter le nombre de magasins physiques en France. Objectif : se convertir en entreprise omni-canal.<\/p>\n","protected":false},"author":1,"featured_media":3791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nTom&Co vise 25 magasins fran\u00e7ais d\u2019ici la fin de l\u2019ann\u00e9e - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/tomco-vise-25-magasins-francais-dici-la-fin-de-lannee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom&Co vise 25 magasins fran\u00e7ais d\u2019ici la fin de l\u2019ann\u00e9e - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Plus d\u2019un an apr\u00e8s la cession de l\u2019enseigne en franchise Tom&Co par Delhaize, le sp\u00e9cialiste de l\u2019animalerie d\u00e9borde de projets. 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