{"id":8823,"date":"2017-08-14T12:00:21","date_gmt":"2017-08-14T10:00:21","guid":{"rendered":"https:\/\/www.fbf-bff.be\/lenseigne-tomco-un-webshop-en-preparation\/"},"modified":"2017-08-14T12:00:21","modified_gmt":"2017-08-14T10:00:21","slug":"lenseigne-tomco-un-webshop-en-preparation","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/lenseigne-tomco-un-webshop-en-preparation\/","title":{"rendered":"L’enseigne Tom&Co : un webshop en pr\u00e9paration"},"content":{"rendered":"Voici un an, Delhaize vendait l\u2019enseigne en franchise Tom & Co \u00e0 PetSerCo, v\u00e9hicule d\u2019investissement dont l\u2019actionnaire principal n\u2019\u00e9tait autre que Lionel Descl\u00e9e, alors Senior Vice Pr\u00e9sident de Delhaize Belgique et responsable des magasins franchis\u00e9s et des activit\u00e9s immobili\u00e8res. Aujourd\u2019hui CEO de Tom&Co, il travaille au repositionnement omni-channel de son enseigne.<\/strong>\r\n\r\n\"\"<\/a>\r\n\r\nInterrog\u00e9 par Trends\/Tendances<\/a>, Lionel Descl\u00e9e \u00e9voque la concurrence accrue des jardineries-animaleries, des low-end retailers, des pure players online et des supermarch\u00e9s traditionnels. Pour lui, les principaux concurrents de l\u2019enseigne Tom & Co, ce sont les pure players. \u00ab\u00a0Leur business model est bas\u00e9 sur les volumes et des marges inexistantes\u00a0\u00bb pr\u00e9cise-t-il dans les colonnes de Trends\/Tendances.\r\n\r\nMais alors comment rivaliser? Pour Lionel Descl\u00e9, un changement dans le positionnement des prix n\u2019est pas un axe d\u2019attaque \u00e0 envisager, estimant que ses marques propres sont 20 \u00e0 30% moins ch\u00e8res que les grandes marques pour une qualit\u00e9 identique, voire sup\u00e9rieure. L\u2019enseigne en franchise Tom & Co propose en outre d\u00e9j\u00e0 la livraison \u00e0 domicile. L\u00e0 o\u00f9 le CEO souhaite par contre agir, c\u2019est \u00e0 l\u2019am\u00e9lioration de son offre omni-channel, car si le retailer dispose d\u2019un site internet o\u00f9 sont r\u00e9f\u00e9renc\u00e9s tous ses produits, il n\u2019y est pour l\u2019instant pas encore possible de les commander. \u00ab\u00a0Nous sommes en train de travailler sur une offre omnicanal : l\u2019id\u00e9e \u00e9tant de permettre aux clients d\u2019acheter en ligne et de se faire livrer \u00e0 domicile ou en magasin, ou d\u2019acheter en magasin et de se faire livrer \u00e0 domicile, etc. Toutes les possibilit\u00e9s sont ouvertes. Nous pourrons alors augmenter consid\u00e9rablement le nombre de r\u00e9f\u00e9rences\u00a0\u00bb explique-t-il \u00e0 Trends\/Tendances.\r\n\r\nMais la mise en place d\u2019un webshop ne remet en rien en cause la l\u00e9gitimit\u00e9 du point de vente physique. Pour Lionel Descl\u00e9e, le magasin reste un lieu d\u2019expertise important. Il entend y mettre davantage encore en avant le conseil et le service. C\u2019est pourquoi l\u2019enseigne propose d\u00e9j\u00e0 une vingtaine de centre de toilettage, permet d\u2019adopter des animaux de compagnie, mais aussi de faire garder son chien ou encore de contracter des assurances. \u00ab Nous souhaitons nous positionner comme un carrefour pour l\u2019ensemble des prestataires de services dans notre secteur \u00bb, pr\u00e9cise le CEO.\r\n\r\nSource\u00a0: Gondola\r\n\r\nPour en savoir plus sur le r\u00e9seau de franchise Tom&Co, cliquez-ici.<\/a>","protected":false},"excerpt":{"rendered":"

Voici un an, Delhaize vendait l\u2019enseigne en franchise Tom & Co \u00e0 PetSerCo, v\u00e9hicule d\u2019investissement dont l\u2019actionnaire principal n\u2019\u00e9tait autre que Lionel Descl\u00e9e, alors Senior Vice Pr\u00e9sident de Delhaize Belgique et responsable des magasins franchis\u00e9s et des activit\u00e9s immobili\u00e8res. Aujourd\u2019hui CEO de Tom&Co, il travaille au repositionnement omni-channel de son enseigne.<\/p>\n","protected":false},"author":1,"featured_media":3791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nL’enseigne Tom&Co : un webshop en pr\u00e9paration - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/lenseigne-tomco-un-webshop-en-preparation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L’enseigne Tom&Co : un webshop en pr\u00e9paration - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Voici un an, Delhaize vendait l\u2019enseigne en franchise Tom & Co \u00e0 PetSerCo, v\u00e9hicule d\u2019investissement dont l\u2019actionnaire principal n\u2019\u00e9tait autre que Lionel Descl\u00e9e, alors Senior Vice Pr\u00e9sident de Delhaize Belgique et responsable des magasins franchis\u00e9s et des activit\u00e9s immobili\u00e8res. 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