{"id":8810,"date":"2017-07-17T09:10:57","date_gmt":"2017-07-17T07:10:57","guid":{"rendered":"https:\/\/www.fbf-bff.be\/ixina-creation-dun-pole-benelux-bruxelles\/"},"modified":"2017-07-17T09:10:57","modified_gmt":"2017-07-17T07:10:57","slug":"ixina-creation-dun-pole-benelux-bruxelles","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/ixina-creation-dun-pole-benelux-bruxelles\/","title":{"rendered":"Ixina : Cr\u00e9ation d&#8217;un p\u00f4le Benelux \u00e0 Bruxelles"},"content":{"rendered":"Le leader belge de la cuisine \u00e9quip\u00e9e Ixina, l&rsquo;enseigne qui se d\u00e9veloppe uniquement via la franchise, r\u00e9alise aujourd&rsquo;hui la plus importante part de ses ventes \u00e0 l&rsquo;\u00e9tranger o\u00f9 elle est pr\u00e9sente dans plus de 20 pays.\r\n\r\nAvec 140 points de vente, la France est son premier march\u00e9, suivie par la Belgique (54 magasins en franchise),\u00a0l&rsquo;Alg\u00e9rie et les pays du Golf. Mais assez curieusement la franchise Ixina ne s&rsquo;est pas encore d\u00e9velopp\u00e9e chez nos voisins n\u00e9erlandais et luxembourgeois.\r\n\r\n<strong>Cr\u00e9ation d&rsquo;un p\u00f4le Benelux au si\u00e8ge bruxellois<\/strong>\r\n\r\nJusqu&rsquo;\u00e0 pr\u00e9sent, la cellule export d&rsquo;Ixina, bas\u00e9e dans la r\u00e9gion parisienne \u00e0 Roissy, prenait les d\u00e9cisions en mati\u00e8re de pays prioritaires.\r\n\r\nCette situation va rapidement changer avec la cr\u00e9ation d&rsquo;un p\u00f4le Benelux, bas\u00e9 au si\u00e8ge bruxellois de l&rsquo;enseigne pour d\u00e9velopper le concept de franchise aux Pays-Bas et au Luxembourg..\r\n\r\nEn effet le march\u00e9 belge avec ses 54 magasins arrivera bient\u00f4t \u00e0 un point de saturation et il semblait logique de r\u00e9aliser l&rsquo;expansion aux Pays-Bas et au Luxembourg \u00e0 partir de Bruxelles, ne serait-ce que du point de vue linguistique pour nos voisins du nord. En Belgique, il reste encore 3 ou 4 zones libres et des possibilit\u00e9s d&rsquo;implantation dans les grandes villes.\r\n\r\nLes premiers franchis\u00e9s aux Pays-Bas et au Luxembourg devraient d&rsquo;ailleurs ouvrir les portes de leur magasin encore avant la fin de cette ann\u00e9e, nous a confi\u00e9 Fr\u00e9d\u00e9ric Berghmans, directeur marketing de l&rsquo;enseigne.\r\n\r\n<strong>Le march\u00e9 n\u00e9erlandais<\/strong>\r\n\r\nAux Pays-Bas la pr\u00e9sence de l&rsquo;internet est importante et il ne reste que deux cha\u00eenes d&rsquo;\u00e9lectro-m\u00e9nager dans le pays o\u00f9 les sites internet de vente en ligne Bol.com (Ahold) et Coolblue sont leurs principaux concurrents.\r\n\r\nSelon Beno\u00eet Vrielinck, l&rsquo;administrateur d\u00e9l\u00e9gu\u00e9 de Ixina Belgium, \u00a0\u00bb apr\u00e8s analyse, il nous a sembl\u00e9 que le concept Ixina avait encore une place \u00e0 prendre dans le pays qui avec ses 17 millions d&rsquo;habitants ouvre \u00e0 priori des perspectives potentiellement plus importantes qu&rsquo;en Belgique\u00a0\u00bb.\r\n\r\n<strong>Le march\u00e9 luxembourgeois<\/strong>\r\n\r\nSur ce territoire plus petit, Ixina envisage la cr\u00e9ation de cinq \u00e0 six points de vente dont le premier devra s&rsquo;ouvrir encore cette ann\u00e9e sur la route d&rsquo;Arlon selon les indiscr\u00e9tions qui courent.\r\n\r\nLes enseignes principales que l&rsquo;on y trouve actuellement sont Kichechef \u00e0 Capelle avec un showroom de 38.000 m\u00b2 (y compris l&rsquo;ameublement) et\u00a0\u00e8ggo avec deux magasins \u00e0 Howald et Foetz, cette enseigne\u00a0belge se d\u00e9veloppant uniquement avec des magasins int\u00e9gr\u00e9s.\r\n\r\nPour plus d\u2019information sur l\u2019enseigne Ixina et sa franchise,\u00a0<a href=\"https:\/\/franchisingbelgium.be\/formule\/ixina\/?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\">cliquez\u00a0ici<\/a>.\r\n\r\n<strong>rli.<\/strong>","protected":false},"excerpt":{"rendered":"<p>Le leader belge de la cuisine \u00e9quip\u00e9e Ixina, l&rsquo;enseigne qui se d\u00e9veloppe uniquement via la franchise, r\u00e9alise aujourd&rsquo;hui la plus importante part de ses ventes \u00e0 l&rsquo;\u00e9tranger o\u00f9 elle est pr\u00e9sente dans plus de 20 pays.<\/p>\n","protected":false},"author":1,"featured_media":4525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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