{"id":8770,"date":"2017-06-15T09:39:30","date_gmt":"2017-06-15T07:39:30","guid":{"rendered":"https:\/\/www.fbf-bff.be\/la-pataterie\/"},"modified":"2017-06-15T09:39:30","modified_gmt":"2017-06-15T07:39:30","slug":"la-pataterie","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/la-pataterie\/","title":{"rendered":"Un vent de renouveau chez les franchis\u00e9s de La Pataterie"},"content":{"rendered":"Apr\u00e8s avoir connu des moments difficiles en 2015 et 2016, comme une grande partie du march\u00e9 de la restauration assise en France, l&rsquo;enseigne de franchise La Pataterie qui d\u00e9ploie son concept autour de son produit phare, la pomme de terre, commence \u00e0 sentir les effets de son plan de relance lanc\u00e9 en septembre 2016.\r\n\r\n<strong>Le plan de relance porte ses premiers fruits<\/strong>\r\n\r\nLe plan de relance de l&rsquo;enseigne comprend un nouveau concept de restaurant et une nouvelle carte qui s&rsquo;\u00e9carte notamment du mono produit.\r\n\r\nLa nouvelle d\u00e9coration choisie est moins agressive avec une luminosit\u00e9 plus douce, des couleurs plus chaudes, la suppression de certaines cloisons et l&rsquo;all\u00e8gement du c\u00f4t\u00e9 brocante que l&rsquo;on retrouvait au sein des restaurants, pour gagner de la visibilit\u00e9.\r\n\r\nLa mise en avant des fili\u00e8res et des produits, un mur v\u00e9g\u00e9talis\u00e9, des espaces confidentiels pour les groupes et rendez-vous d\u2019affaires et un espace ludique avec tablettes pour les enfants, compl\u00e8tent cette r\u00e9novation.\r\n\r\nEn fa\u00e7ade, une nouvelle peinture avec l&rsquo;ajout d&rsquo;un profil\u00e9 jaune et l&rsquo;installation de la nouvelle enseigne du r\u00e9seau, donne une touche de modernit\u00e9 \u00e0 l&rsquo;aspect ext\u00e9rieur des restaurants.\r\n\r\nUne quinzaine de restaurants auront \u00e9t\u00e9 restaur\u00e9s \u00e0 la fin de cet \u00e9t\u00e9 et 45 restaurants franchis\u00e9s \u00e9tudient aujourd&rsquo;hui le remodeling partiel ou complet de leur \u00e9tablissement.\r\n\r\nLes r\u00e9sultats se font imm\u00e9diatement ressentir dans les premiers restaurants restaur\u00e9s qui voient une augmentation du chiffre d&rsquo;affaires sur le p\u00e9rim\u00e8tre comparable.\r\n\r\n<strong>La Pataterie en Belgique<\/strong>\r\n\r\nLe premier restaurant pilote de l&rsquo;enseigne en Belgique a ouvert ses portes en d\u00e9cembre 2013 \u00e0 Tournai dans le complexe Imagix. Un second \u00e9tablissement a suivi en avril 2015 \u00e0 Mons sur le site de Grand Pr\u00e8s. Ces deux restaurants sont des succursales de l&rsquo;enseigne.\r\n\r\nrli.","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir connu des moments difficiles en 2015 et 2016, comme une grande partie du march\u00e9 de la restauration assise en France, l&rsquo;enseigne de franchise La Pataterie qui d\u00e9ploie son concept autour de son produit phare, la pomme de terre, commence \u00e0 sentir les effets de son plan de relance lanc\u00e9 en septembre 2016.<\/p>\n","protected":false},"author":1,"featured_media":8771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un vent de renouveau chez les franchis\u00e9s de La Pataterie - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/la-pataterie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un vent de renouveau chez les franchis\u00e9s de La Pataterie - 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