{"id":8656,"date":"2017-03-13T16:32:31","date_gmt":"2017-03-13T15:32:31","guid":{"rendered":"https:\/\/www.fbf-bff.be\/benetton-lance-une-nouvelle-strategie-de-franchise\/"},"modified":"2017-03-13T16:32:31","modified_gmt":"2017-03-13T15:32:31","slug":"benetton-lance-une-nouvelle-strategie-de-franchise","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/benetton-lance-une-nouvelle-strategie-de-franchise\/","title":{"rendered":"Benetton lance une nouvelle strat\u00e9gie de franchise"},"content":{"rendered":"Benetton a lanc\u00e9 un nouveau mod\u00e8le de franchise\u00a0 nomm\u00e9 Franchising 2.0.\r\n\r\nFranchising 2.0 se focalise sur \u2018une int\u00e9gration plus forte entre les magasins en propre et les magasins franchis\u00e9s\u2019. La vente par \u2018les canaux indirectes\u2019 est per\u00e7ue comme la base du buisines mod\u00e8le de Benetton. Ces deux canaux sont le focus de la future expansion du r\u00e9seau de vente, qui contient actuellement plus de 5000 magasins dans le monde entier.\r\n\r\nDans le futur, les collaborateurs sauront, entre autres gr\u00e2ce au t\u00e9l\u00e9phone mobile du client, \u00e0 l\u2019 avance quels produits ont \u00e9t\u00e9 vus en ligne et quel produits ont \u00e9t\u00e9 achet\u00e9s. De plus ils seront capables de trouver les combinaisons ad\u00e9quates ou des accessoires. Les nouvelles caract\u00e9ristiques seront d\u2019ores et d\u00e9j\u00e0 dans les magasins en 2017.\r\n\r\nCEO Marco Airoldi fait savoir que la nouvelle strat\u00e9gie \u2018\u00e9tait une r\u00e9action sur une \u00e9volution rapide et souvent difficile du march\u00e9\u2019. \u00ab\u00a0Le focus est mis sur le d\u00e9placement rapide en direction du consommateur pour pouvoir r\u00e9pondre plus rapidement \u00e0 la demande et aux besoins\u00a0\u00bb, dit-il.\r\n\r\nChristian Prazollo, le directeur de la franchise, t\u00e9moigne que la Franchise 2.0 veut mettre fin \u00e0 l\u2019id\u00e9e que \u2018le digital est un ennemi qui devrait \u00eatre combattu\u2019. \u00ab\u00a0L\u2019 E-commerce est en pleine croissance, ceci est un fait, mais les consommateurs visitent le site plus souvent que le magasin.\u00a0\u00bb\r\n\r\nPlus de 230 points de ventes avaient d\u00e9j\u00e0 donn\u00e9 leur accord, il y a deux ans, \u00e0 un nouveau format de magasin qui s\u2019appelle \u2018 On Canvas\u2019. Ici, une sorte de blocs Lego, est utilis\u00e9 \u00a0pour cr\u00e9er des espaces s\u00e9par\u00e9s, o\u00f9 des v\u00eatements peuvent \u00eatre pr\u00e9sent\u00e9s. Enfin quelque chose de diff\u00e9rent que de pr\u00e9senter sur les tringles, dit Benetton. L\u2019assortiment sera adapt\u00e9 \u00e0 la demande et aux saisons.\r\n\r\n<em>(Source\u00a0: Fashionunited.be\/Italy24)<\/em>","protected":false},"excerpt":{"rendered":"<p>Benetton a lanc\u00e9 un nouveau mod\u00e8le de franchise  nomm\u00e9 Franchising 2.0. <\/p>\n","protected":false},"author":1,"featured_media":8657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benetton lance une nouvelle strat\u00e9gie de franchise - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/benetton-lance-une-nouvelle-strategie-de-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benetton lance une nouvelle strat\u00e9gie de franchise - 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