{"id":8615,"date":"2017-02-24T14:25:24","date_gmt":"2017-02-24T13:25:24","guid":{"rendered":"https:\/\/www.fbf-bff.be\/leonidas-un-reseau-de-franchise-de-reputation-mondiale\/"},"modified":"2017-02-24T14:25:24","modified_gmt":"2017-02-24T13:25:24","slug":"leonidas-un-reseau-de-franchise-de-reputation-mondiale","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/leonidas-un-reseau-de-franchise-de-reputation-mondiale\/","title":{"rendered":"Leonidas, un r\u00e9seau de franchise de r\u00e9putation mondiale"},"content":{"rendered":"Au moment o\u00f9 le monde du chocolat a \u00e9t\u00e9 en effervescence \u00e0 Bruxelles lors de la venue de la 4\u00e8me \u00e9dition du Salon du Chocolat, Franchising-Belgium a rencontr\u00e9 David Leskens, Business Unit Manager Benelux de Leonidas, pour faire le point sur l&rsquo;enseigne de franchise du chocolatier belge.\r\n\r\nL&rsquo;enseigne belge de chocolaterie Leonidas qui a fait ses d\u00e9buts il y a plus de 100 ans (1913) reste encore une soci\u00e9t\u00e9 100% familiale. Aujourd&rsquo;hui son r\u00e9seau mondial compte plus de 1.400 points de vente dans 54 pays dans le monde.\r\n\r\nEn Belgique, le r\u00e9seau Leonidas compte 385 points de vente et parmi eux\u00a022\u00a0magasins sont des succursales, tous les autres, soit 93,3%, sont des magasins franchis\u00e9s.\r\n\r\nEn France,\u00a0Leonidas est \u00e9galement bien implant\u00e9e avec plus de\u00a0330\u00a0boutiques franchis\u00e9es.\r\n\r\nLe nouveau concept de magasin de l&rsquo;enseigne avec de nouvelles couleurs et un design plus moderne a fait son apparition en 2005 et au cours des ann\u00e9es 2011 -2012, le nouveau concept a encore \u00e9t\u00e9 am\u00e9lior\u00e9.\r\n\r\nLa gamme actuelle de Leonidas propose \u00e0 sa client\u00e8le 120 r\u00e9f\u00e9rences (pralines, tablettes, sticks,etc.) sans oublier le c\u00e9l\u00e8bre Manon, produit phare du chocolatier.\r\n\r\n<strong>Ouvertures de nouveaux magasins franchis\u00e9s<\/strong>\r\n\r\nEn 2016, une quinzaine de nouveaux magasins ont ouvert leurs portes en Belgique. Un des derniers magasins franchis\u00e9s de Leonidas s&rsquo;est ouvert en novembre dernier dans le nouveau centre commercial Docks Bruxsel dans l&rsquo;agglom\u00e9ration bruxelloise.\r\n\r\nEn effet, des points de ventes dont le propri\u00e9taire prend sa retraite ou d\u00e9cide de c\u00e9der son magasin pour des raisons de sant\u00e9, sont souvent repris par des franchis\u00e9s existants ou par des employ\u00e9s qui souhaitent devenir franchis\u00e9s et avoir leur propre magasin (reprise ou ouverture d&rsquo;un nouveau magasin).\r\n\r\n<strong>Leonidas au salon du chocolat<\/strong>\r\n\r\nIl \u00e9tait difficile de ne pas remarquer le stand de Leonidas au dernier Salon du Chocolat de Bruxelles qui s&rsquo;est tenu du 10 au 12 f\u00e9vrier sur le site de Tour &amp; Taxis. Un tiers du stand au Salon du Chocolat \u00e9tait vou\u00e9 au tout nouveau partenariat avec les \u00e9ditions Asterix, qui d\u00e9bute avec une boite livre format BD au design exclusif. Asterix et Obelix \u00ab\u00a0en personne\u00a0\u00bb ont m\u00eame pu assister \u00e0 l&rsquo;ouverture du Salon! Pour la premi\u00e8re ann\u00e9e, Leonidas et le Salon du Chocolat se sont associ\u00e9s pour proposer une recette exclusive en \u00e9dition limit\u00e9e : une ganache \u00e0 la violette et \u00e0 la vanille, recouverte de chocolat noir. Ces pralines inspir\u00e9es par la mode des ann\u00e9es 50, d\u00e9cor\u00e9es d&rsquo;une silhouette \u00e9voquant le style de l&rsquo;actrice Audrey Hepburn.\r\n\r\nInnovant encore, Leonidas a imagin\u00e9 une bo\u00eete cadeau d\u00e9cor\u00e9e d&rsquo;un fourreau \u00ab\u00a0Limited Edition\u00a0\u00bb sur le th\u00e8me de la mode, garnie de 20 chocolats.\r\n\r\nEt comme chaque ann\u00e9e, Leonidas participait aux d\u00e9fil\u00e9s de robes en chocolat, robe et accessoires en chocolat r\u00e9alis\u00e9s par le Ma\u00eetre Chocolatier de la maison, Daniel Stallaert.\r\n\r\n<strong>Leonidas\u00a0: un excellent r\u00e9seau de franchise <\/strong>\r\n\r\nL&rsquo;enseigne Leonidas est membre effectif de la F\u00e9d\u00e9ration Belge de la Franchise, respectant le Code de D\u00e9ontologie Europ\u00e9en et donc reconnue pour sa franchise \u00e9thique et authentique.","protected":false},"excerpt":{"rendered":"<p>Au moment o\u00f9 le monde du chocolat a \u00e9t\u00e9 en effervescence \u00e0 Bruxelles lors de la venue de la 4\u00e8me \u00e9dition du Salon du Chocolat, Franchising-Belgium a rencontr\u00e9 David Leskens, Business Unit Manager Benelux de Leonidas, pour faire le point sur l&rsquo;enseigne de franchise du chocolatier belge. <\/p>\n","protected":false},"author":1,"featured_media":3867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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