{"id":8570,"date":"2017-01-31T10:31:40","date_gmt":"2017-01-31T09:31:40","guid":{"rendered":"https:\/\/www.fbf-bff.be\/mcdonalds-belgique-place-lhumain-au-centre-de-son-developpement\/"},"modified":"2017-01-31T10:31:40","modified_gmt":"2017-01-31T09:31:40","slug":"mcdonalds-belgique-place-lhumain-au-centre-de-son-developpement","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/mcdonalds-belgique-place-lhumain-au-centre-de-son-developpement\/","title":{"rendered":"McDonald&#8217;s Belgique place l&#8217;humain au centre de son d\u00e9veloppement"},"content":{"rendered":"<div>L&rsquo;enseigne de franchise <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.4\">McDonald&rsquo;s<\/span> a introduit l&rsquo;an dernier une nouvelle strat\u00e9gie de personnalisation des services dans une s\u00e9rie de ses restaurants, intitul\u00e9e <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.5\">McDo<\/span> 2.0.<\/div>\r\n<div><\/div>\r\n<div>Qui dit <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.6\">McDo<\/span> 2.0, dit bornes de commande, pr\u00e9paration des hamburgers \u00e0 la minute et service \u00e0 table ou la concr\u00e9tisation de la volont\u00e9 de l&rsquo;enseigne de mieux r\u00e9pondre aux attentes de la client\u00e8le, tout comme se d\u00e9marquer de la concurrence.<\/div>\r\n<div><\/div>\r\n<div>Aujourd&rsquo;hui, 15 restaurants franchis\u00e9s en <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.7\">Belgique<\/span> proposent l&rsquo;option <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.8\">McDo<\/span> 2.0 et apr\u00e8s une \u00e9valuation continue suite \u00e0 son lancement, l&rsquo;objectif \u00e0 terme est d&rsquo;offrir ce service dans les 76 restaurants franchis\u00e9s du r\u00e9seau. Le rythme soutenu de croissance et le d\u00e9veloppement du <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.10\">McDo<\/span> 2.0 se poursuivra en 2017.<\/div>\r\n<div><\/div>\r\n<div>La majorit\u00e9 des clients a r\u00e9agi de mani\u00e8re positive, m\u00eame si certains d&rsquo;entre eux ne s&rsquo;attendaient pas \u00e0 d\u00e9couvrir ce type de service de la part de <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.11\">McDonald&rsquo;s<\/span>. Certains clients craignaient que les bornes de commande aient un impact sur le contact humain et sur les emplois, mais au contraire avec le service \u00e0 table il y a plus d&rsquo;interactions entre le client et le personnel.<\/div>\r\n<div><\/div>\r\n<div>Sur le plan de l&rsquo;organisation, le <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.12\">McDo<\/span> 2.0 a permis la cr\u00e9ation d&rsquo;un \u00e0 deux postes de travail suppl\u00e9mentaires dans les restaurants o\u00f9 il a \u00e9t\u00e9 impl\u00e9ment\u00e9, pour l&rsquo;accueil des clients, l&rsquo;accompagnement initial aux bornes, pas toujours \u00e9vident pour la client\u00e8le du 3\u00e8me \u00e2ge, et le service \u00e0 table.<\/div>\r\n<div><b>\u00a0<\/b><\/div>\r\n<div><b>La technologie au service de l&rsquo;humain<\/b><\/div>\r\n<div><\/div>\r\n<div>La <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.13\">digitalisation<\/span> doit s&rsquo;installer et se d\u00e9velopper tant au service des employ\u00e9s que celui des clients. Cette ann\u00e9e, <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.14\">McDonald&rsquo;s<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.15\">Belgique<\/span> a lanc\u00e9 un nouvel outil de satisfaction client qui permettra une \u00e9coute qualitative afin de recevoir les avis et impressions des clients au moment m\u00eame.<\/div>\r\n<div><\/div>\r\n<div>Dans certains restaurants McDonald&rsquo;s comme celui <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.16\">d&rsquo;Anderlecht<\/span>, on utilise un <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.17\">tracker, dispositif<\/span>\u00a0qui permet de localiser o\u00f9 se trouve le client et qui facilite le service \u00e0 table.<\/div>\r\n<div><b>\u00a0<\/b><\/div>\r\n<div><b>Une nouvelle gamme de <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.18\">burgers<\/span> en 2016<\/b><\/div>\r\n<div><b>\u00a0<\/b><\/div>\r\n<div>L&rsquo;ann\u00e9e 2016 \u00e9galement vu le lancement d&rsquo;une nouvelle gamme de <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.19\">burgers<\/span> Maestro, le <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.20\">Generous<\/span> Jack, le <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.21\">Amazing<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.22\">Angus<\/span> et le <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.23\">Magnificent<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.24\">Maurice,\u00a0<\/span>qui r\u00e9pondent aussi \u00e0 la concurrence des \u00e9tablissements et nouvelles enseignes qui servent des <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.25\">burgers<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.26\">premium<\/span>.<\/div>\r\n<div><b>\u00a0<\/b><\/div>\r\n<div><b><span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.27\">McDonald&rsquo;s<\/span> et les Diables Rouges<\/b><\/div>\r\n<div><\/div>\r\n<div><span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.28\">McDonald&rsquo;s<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.29\">Belgique<\/span> a sign\u00e9 un partenariat avec l&rsquo;\u00e9quipe nationale de football pour une dur\u00e9e de 3 ans et \u00e0 l&rsquo;occasion de <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.30\">l&rsquo;Euro<\/span> 2016, l&rsquo;enseigne a lanc\u00e9 le <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.31\">Red<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.32\">Devil<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.33\">Burger<\/span>. Elle a aussi lanc\u00e9 un concours, le <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.34\">Player<\/span> <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.35\">Escort<\/span>, qui a permis \u00e0 11 jeunes <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.36\">fans<\/span> belges de monter sur le terrain avec les Diables lors de la comp\u00e9tition \u00e0 <span id=\"m_-4104841436139368679m_-4622429577712723768:3lq.37\">Lyon.<\/span><\/div>\r\n<div>rli.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enseigne de franchise McDonald&rsquo;s a introduit l&rsquo;an dernier une nouvelle strat\u00e9gie de personnalisation des services dans une s\u00e9rie de ses restaurants, intitul\u00e9e McDo 2.0.<\/p>\n","protected":false},"author":1,"featured_media":3494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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