{"id":8551,"date":"2017-01-06T14:30:45","date_gmt":"2017-01-06T13:30:45","guid":{"rendered":"https:\/\/www.fbf-bff.be\/marriott_moxy\/"},"modified":"2017-01-06T14:30:45","modified_gmt":"2017-01-06T13:30:45","slug":"marriott_moxy","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/marriott_moxy\/","title":{"rendered":"Marriott ouvre son premier h\u00f4tel Moxy \u00e0 Bruxelles"},"content":{"rendered":"La commune d\u2019Anderlecht accueillera le premier h\u00f4tel belge \u00e0 l\u2019enseigne Moxy. Sept autres implantations suivront sur la prochaine d\u00e9cennie.\r\n\r\nLe contrat de franchise vient d\u2019\u00eatre sign\u00e9 entre le g\u00e9ant am\u00e9ricain Marriott International et le groupe Cayman, actif en Belgique dans l\u2019h\u00f4tellerie \u00e9conomique jusqu\u2019ici en franchise exclusive avec le groupe Accor.\r\n\r\nAujourd\u2019hui et apr\u00e8s l\u2019arr\u00eat des activit\u00e9s du Sheraton place Rogier, Marriott compte huit h\u00f4tels op\u00e9rationnels en Belgique.\r\n\r\nLe neuvi\u00e8me, sous la nouvelle enseigne milieu de gamme Moxy, ouvrira fin 2018 rue Bara, \u00e0 Anderlecht.\r\n\r\n\u00c0 un jet de pierre de la gare du Midi, le premier Moxy belge comptera 80 chambres avec parking souterrain, creus\u00e9 sur 4 niveaux, pour l\u2019emplacement de 80 v\u00e9hicules. L\u2019investissement immobilier, exclusivement \u00e0 charge du groupe Cayman implant\u00e9 \u00e0 Gerpinnes, mobilisera une enveloppe de quelque 12 millions d\u2019euros.\r\n\r\n\u00ab\u00a0Les demandes de permis seront d\u00e9pos\u00e9es au tout d\u00e9but de l\u2019an prochain avec l\u2019espoir d\u2019ouvrir le chantier, d\u2019une dur\u00e9e de dix-huit mois, en septembre au plus tard\u00a0\u00bb, pr\u00e9cise Bernard Cayman, administrateur d\u00e9l\u00e9gu\u00e9.\r\n\r\n<strong>18 ouvertures en 2017<\/strong>\r\n\r\nMarriott a ouvert son premier Moxy \u00e0 Milan (Malpensa), fin 2014, faisant ainsi son entr\u00e9e dans le segment du milieu de gamme h\u00f4telier. D\u2019autres ouvertures ont rapidement suivi \u00e0 Munich, Berlin, Francfort et Aberdeen tout r\u00e9cemment, sans oublier les deux implantations am\u00e9ricaines \u00e0 Ph\u0153nix\/Arizona et \u00e0 la Nouvelle Orl\u00e9ans.\r\n\r\n\u00ab\u00a0Aujourd\u2019hui plus de 1.300 chambres sont commercialis\u00e9es sous l\u2019enseigne Moxy mais avec 75 autres contrats de franchise sign\u00e9s en Europe et aux USA et l\u2019ouverture, en 2017, de 18 nouveaux h\u00f4tels \u00e0 Amsterdam, Oslo, Stuttgart et Vienne notamment\u00a0\u00bb, annonce Alexandra Goguet, directrice du d\u00e9veloppement chez Marriott pour la France et le Benelux.\r\n\r\nPour la Belgique, d\u2019autres projets d\u2019implantation \u00ab\u00a0sont en n\u00e9gociation dans plusieurs grandes villes, tant au nord qu\u2019au sud du pays, sans oublier le Grand-Duch\u00e9. Nos crit\u00e8res d\u2019implantation ciblent des lieux o\u00f9 il existe d\u00e9j\u00e0 des flux comme les centres-villes, les a\u00e9roports, les quartiers d\u2019affaires, etc.\u00a0\u00bb poursuit-elle.\r\n\r\nSelon les pr\u00e9visions de la cha\u00eene am\u00e9ricaine, 8 h\u00f4tels Moxy seront ouverts sous franchise en Belgique sur la prochaine d\u00e9cennie.\r\n\r\n<strong>Lieux de socialisation<\/strong>\r\n\r\n\u00c0 fin 2016, pour le segment Moxy, plus de 10.000 chambres sont en d\u00e9veloppement. L\u2019ambition de Marriott pour cette nouvelle marque est de signer 25.000 chambres \u00e0 l\u2019horizon 2020.\r\n\r\nConcept h\u00f4telier n\u00e9 en Europe, l\u2019enseigne Moxy, positionn\u00e9e life style, met sur le march\u00e9 \u00ab\u00a0un h\u00f4tel abordable, sans sacrifier le design et le confort, le client retrouvant dans les chambres des \u00e9l\u00e9ments d\u2019h\u00f4tel 4 \u00e9toiles\u00a0\u00bb r\u00e9sume-t-on chez Marriott.\r\n\r\nUn cr\u00e9neau jusqu\u2019ici peu concurrenc\u00e9 sur le segment de l\u2019h\u00f4tellerie milieu de gamme pour des chambres (17,5 m\u00b2 minimum) commercialis\u00e9es dans une fourchette de 80 \u00e0 100 euros la nuit. \u00ab\u00a0La priorit\u00e9 dans nos h\u00f4tels est d\u2019offrir \u00e0 la g\u00e9n\u00e9ration X\/Y, celle qui constituera, selon nos \u00e9tudes de march\u00e9, plus de 75% de notre client\u00e8le en 2018, des lieux de socialisation, avec espace de coworking, de restauration simple, bar\u2026 La chambre \u00e9tant plus un lieu de refuge\u00a0\u00bb, conclut Alexandra Goguet.\r\n\r\nCe concept a permis \u00e0 la jeune cha\u00eene Moxy de se distinguer en novembre dernier lors de la remise des Worldwide Hospitality Awards.\r\n\r\n<strong><em>Source\u00a0: l\u2019echo<\/em><\/strong>","protected":false},"excerpt":{"rendered":"<p>La commune d\u2019Anderlecht accueillera le premier h\u00f4tel belge \u00e0 l\u2019enseigne Moxy. Sept autres implantations suivront sur la prochaine d\u00e9cennie.<\/p>\n","protected":false},"author":1,"featured_media":8552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marriott ouvre son premier h\u00f4tel Moxy \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/marriott_moxy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott ouvre son premier h\u00f4tel Moxy \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"La commune d\u2019Anderlecht accueillera le premier h\u00f4tel belge \u00e0 l\u2019enseigne Moxy. 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