{"id":8464,"date":"2016-10-24T09:00:30","date_gmt":"2016-10-24T07:00:30","guid":{"rendered":"https:\/\/www.fbf-bff.be\/carrefour-lance-une-quatrieme-enseigne-easy\/"},"modified":"2016-10-24T09:00:30","modified_gmt":"2016-10-24T07:00:30","slug":"carrefour-lance-une-quatrieme-enseigne-easy","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/carrefour-lance-une-quatrieme-enseigne-easy\/","title":{"rendered":"Carrefour Belgique lance un nouveau r\u00e9seau de franchise : Easy"},"content":{"rendered":"&nbsp;\r\n<ul>\r\n \t<li><span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315global_font_2 m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315_fcaption_article_fonts\" style=\"color: #262626;font-family: Arial, 'Times New Roman', Times, serif;font-size: medium\"><span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0Belgique lance une nouvelle enseigne de franchise Easy, qui se concentre sur les produits frais, la simplicit\u00e9 et la rapidit\u00e9 en magasin.\u00a0<\/span><\/li>\r\n \t<li><span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315global_font_2 m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315_fcaption_article_fonts\" style=\"color: #262626;font-family: Arial, 'Times New Roman', Times, serif;font-size: medium\"><span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0comptera \u00e0 terme une centaine de magasins en Belgique qui accueilleront principalement des clients venant y faire leurs courses quotidiennement.\u00a0<\/span><\/li>\r\n \t<li><span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315global_font_2 m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315_fcaption_article_fonts\" style=\"color: #262626;font-family: Arial, 'Times New Roman', Times, serif;font-size: medium\">Un attrait suppl\u00e9mentaire : les promotions locales que les clients y trouveront chaque jour.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315global_font_2 m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315_fcaption_article_fonts\" style=\"color: #262626;font-family: Arial, 'Times New Roman', Times, serif;font-size: medium\">A c\u00f4t\u00e9 des Hypermarch\u00e9s\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0et des supermarch\u00e9s Market, o\u00f9 les clients font en g\u00e9n\u00e9ral leurs courses plusieurs fois par semaine, et les Express franchis\u00e9s, qui proposent des solutions repas rapides,\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0Belgique a lanc\u00e9 officiellement une 4\u00e8me enseigne dont le format et l\u2019offre se situent entre le Market et l\u2019Express.\u00a0<b class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315knews_replacing\">\r\n\r\n<\/b><b class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315knews_replacing\">L\u2019accent sur le frais\r\n<\/b><span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0propose essentiellement les produits frais (fruits, l\u00e9gumes, viande, poisson et pains cuits en magasin) avec la simplicit\u00e9 et la rapidit\u00e9 pour des achats quotidiens.\r\n\r\nAvec ce concept,\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0r\u00e9pond \u00e0 la demande d&rsquo;une client\u00e8le d\u00e9sireuse\u00a0de consommer plus de produits frais, sans pour autant payer trop cher.\r\n\r\nL\u2019assortiment se compl\u00e8te en outre de produits secs et d\u2019un choix limit\u00e9 d\u2019articles non-alimentaires comme les indispensables en droguerie, parfumerie et hygi\u00e8ne.\r\n\r\n<b class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315knews_replacing\">L&rsquo;ADN de Easy : du frais et des promotions locales\u00a0<\/b>\r\nL\u2019ADN de\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>, c\u2019est son offre en produits frais\u00a0faisant l\u2019objet de promotions locales all\u00e9chantes et des prix attrayants\u00a0que l\u2019on trouvera quotidiennement en magasin.\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0est donc l\u2019enseigne o\u00f9 l\u2019on vient faire ses courses tous les jours, pour les produits frais et pour les r\u00e9ductions.\r\n\r\nA c\u00f4t\u00e9 des promotions, adapt\u00e9es \u00e0 la client\u00e8le locale,\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0propose aussi de larges plages d\u2019ouverture, y compris le dimanche, comme le font la plupart des magasins franchis\u00e9s Express pour r\u00e9pondre \u00e0 la demande de la client\u00e8le locale.\u00a0<b class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315knews_replacing\">\r\n\r\n<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0Belgique: un large\u00a0spectrum de 60 m\u00b2 \u00e0 12.000 m\u00b2<\/b>\r\nLes magasins\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0auront une surface commerciale variant de 400 \u00e0 800 m\u00b2.\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0s&rsquo;ins\u00e8re\u00a0donc entre les Express franchis\u00e9s, magasins de proximit\u00e9, de passage et de d\u00e9pannage d&rsquo;une surface de 60 m\u00b2 \u00e0 400 m\u00b2 et les supermarch\u00e9s Market dont certains sont franchis\u00e9s, avec des surfaces<b>\u00a0<\/b>de 800 m\u00b2 \u00e0 2000 m\u00b2. Avec ses Hypermarch\u00e9s,\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0devient\u00a0aujourd&rsquo;hui\u00a0le seul distributeur en Belgique \u00e0 proposer 4 enseignes diff\u00e9rentes qui, ensemble, recouvrent toutes les formats de magasin de 60 m\u00b2 \u00e0 12.000 m\u00b2.\r\n<b class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-m_-4865569650039436315knews_replacing\">\r\nDeux ans de test\u00a0<\/b>\r\nAujourd\u2019hui\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0est devenu une r\u00e9alit\u00e9.\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0Belgique a test\u00e9 le concept pendant pr\u00e8s de deux ans (Easy Caddy d\u00e8s 2013 et Easy Market en d\u00e9but de cette ann\u00e9e).\r\n\r\nDes enqu\u00eates r\u00e9alis\u00e9es aupr\u00e8s des clients, des \u00e9tudes et une quantit\u00e9 de tests ont d\u00e9montr\u00e9 qu\u2019en Belgique, il y avait place selon le distributeur pour ce nouveau type de commerce distinctif.\r\n\r\n<b>D\u00e9j\u00e0 deux magasins franchis\u00e9s Easy ouverts en Flandre<\/b>\r\nActuellement, il existe d\u00e9j\u00e0 deux supermarch\u00e9s de quartier Easy, l\u2019un \u00e0 Anvers (Noorderlaan 104\/6) et l\u2019autre \u00e0 Sint-Kwintens-Lennik (Markt 13, 1750) dans le Brabant flamand.\r\n\r\n<b>Des projets ambitieux : un r\u00e9seau de 100 Easy franchis\u00e9s<\/b>\r\nAvant la fin de l\u2019ann\u00e9e, six autres magasins franchis\u00e9s sous enseigne\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>\u00a0devraient encore ouvrir, ce qui portera leur nombre \u00e0 huit.\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Carrefour<\/span>\u00a0ambitionne \u00e0 terme d\u2019ouvrir 100 magasins de quartier\u00a0<span class=\"m_-8447883717336086989gmail-m_4919914897013030587gmail-il\">Easy<\/span>.\r\n\r\nCarrefour\/rli.\r\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgique lance une nouvelle enseigne de franchise Easy, qui se concentre sur les produits frais, la simplicit\u00e9 et la rapidit\u00e9 en magasin. <\/p>\n","protected":false},"author":1,"featured_media":4015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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