{"id":8409,"date":"2016-09-21T10:11:06","date_gmt":"2016-09-21T08:11:06","guid":{"rendered":"https:\/\/www.fbf-bff.be\/une-premiere-franchise-farm-uccle\/"},"modified":"2016-09-21T10:11:06","modified_gmt":"2016-09-21T08:11:06","slug":"une-premiere-franchise-farm-uccle","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/une-premiere-franchise-farm-uccle\/","title":{"rendered":"Une premi\u00e8re franchise F\u00e4rm \u00e0 Uccle"},"content":{"rendered":"Effervescence ce 16 septembre 2016 au 546 de la rue Vanderkindere dans le quartier commer\u00e7ant de la Bascule \u00e0 Uccle dans l’agglom\u00e9ration bruxelloise , et pour cause l’inauguration du premier magasin franchis\u00e9 de l’enseigne d’\u00e9picerie bio et durable F\u00e4rm. \r\n \r\nCe supermarch\u00e9 bio est le quatri\u00e8me magasin F\u00e4rm ouvert \u00e0 Bruxelles depuis la cr\u00e9ation de l’enseigne en 2013 par Alexis Descampe et Baptiste Bataille, tous deux dipl\u00f4m\u00e9s en biologie et Fran\u00e7ois Stoop et Lionel Wouters. Les deux premiers avaient d\u00e9j\u00e0 ouvert une premi\u00e8re \u00e9picerie bio en 2009 \u00e0 Bruxelles.\r\n\r\n\"farm_sfeer\"<\/a>\r\n \r\nLe concept de l’enseigne est celui d’un supermarch\u00e9 coop\u00e9ratif, urbain, bio et durable. La coop\u00e9rative compte aujourd’hui 318 membres, des investisseurs (pr\u00e8s de 70%), les managers (moins de 20%) et pour le solde des collaborateurs et clients.\r\n \r\nLe magasin F\u00e4rm d’Uccle d’une surface de vente de 350 m\u00b2 avec 4.000 r\u00e9f\u00e9rences de produits, est sous la direction de deux jeunes franchis\u00e9s fran\u00e7ais, Jean-Louis Couderc (28) et Jean-Baptiste Lammin (31). Le premier est dipl\u00f4m\u00e9 en commerce et le second en herboristerie. On retrouve d’ailleurs dans ce magasin une section d\u00e9di\u00e9e \u00e0 l’herboristerie en vrac (400 plantes), une premi\u00e8re dans le r\u00e9seau F\u00e4rm.\r\n \r\nLes franchis\u00e9s sont accompagn\u00e9s actuellement d’une \u00e9quipe de 8 collaborateurs.\r\n \r\nLe magasin F\u00e4rm d’Uccle n’est pas selon les d\u00e9clarations des fondateurs une franchise classique, mais un mod\u00e8le de franchise propre \u00e0 l’enseigne bas\u00e9 sur plus de coop\u00e9ration.\r\n \r\nCe magasin a n\u00e9cessit\u00e9 un investissement de \u20ac 800.000, financ\u00e9 par emprunt bancaire, participation des coop\u00e9rateurs (44%) et des deux franchis\u00e9s. Cette franchise devrait \u00eatre la premi\u00e8re d’une s\u00e9rie de 10 nouveaux points de vente en franchise et 2 en propre \u00e0 l’horizon 2019, dans les villes de Bruxelles, Anvers, Gand, Li\u00e8ge et Namur. \r\n \r\nParmi les 4.000 r\u00e9f\u00e9rences de produits secs, 100 en fruits et l\u00e9gumes et 50 en fromagerie, 30 en viande et 120 en vrac, le magasin suit les segmentations de l’enseigne : Dir\u00ebct pour les produits en provenance directe de producteurs, L\u00f6cal pour les produits belges et B\u00efo pour les produits bio et H\u00ebro pour les produits (444) qui rassemblent toutes ces segmentations.\r\n \r\nLe magasin s’approvisionne en pains dans le magasin d’Etterbeek (Hankar) qui a sa propre boulangerie et livre \u00e0 tous les magasins de l’enseigne et \u00e0 d’autres magasins bio; pour le service traiteur dans le magasin du centre (Sainte-Catherine) et le magasin Bascule fait de m\u00eame pour les autres magasins de l’enseigne avec l’herboristerie. \r\nrli.","protected":false},"excerpt":{"rendered":"

Effervescence ce 16 septembre 2016 au 546 de la rue Vanderkindere dans le quartier commer\u00e7ant de la Bascule \u00e0 Uccle dans l’agglom\u00e9ration bruxelloise , et pour cause l’inauguration du premier magasin franchis\u00e9 de l’enseigne d’\u00e9picerie bio et durable F\u00e4rm. <\/p>\n","protected":false},"author":1,"featured_media":3961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nUne premi\u00e8re franchise F\u00e4rm \u00e0 Uccle - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/une-premiere-franchise-farm-uccle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une premi\u00e8re franchise F\u00e4rm \u00e0 Uccle - 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