{"id":8407,"date":"2016-09-19T10:49:15","date_gmt":"2016-09-19T08:49:15","guid":{"rendered":"https:\/\/www.fbf-bff.be\/geomarketing-un-service-indispensable-pour-les-reseaux-de-franchises\/"},"modified":"2016-09-19T10:49:15","modified_gmt":"2016-09-19T08:49:15","slug":"geomarketing-un-service-indispensable-pour-les-reseaux-de-franchises","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/geomarketing-un-service-indispensable-pour-les-reseaux-de-franchises\/","title":{"rendered":"Geomarketing, un service indispensable pour les r\u00e9seaux de franchises !"},"content":{"rendered":"Geoconsulting est depuis peu un nouveau membre associ\u00e9 \u00e0 la F\u00e9d\u00e9ration Belge de la Franchise.\r\nGeoconsulting est leader en Belgique en geomarketing et analyse retail.\r\nUne expertise d\u00e9di\u00e9e \u00e0 chaque m\u00e9tier.\r\n\r\nGeoconsulting accompagne l\u2019ensemble des acteurs \u00e9conomiques et sp\u00e9cifiquement du retail dans toutes les questions geomarketing rencontr\u00e9es et les \u00e9tudes de march\u00e9 \u00e0 r\u00e9aliser. Geoconsulting travaille avec toutes les entreprises du secteur priv\u00e9 : entreprises, enseignes, d\u00e9veloppeurs, propri\u00e9taires et porteurs de projets. Leur exp\u00e9rience avec toutes ces entreprises, issues de diff\u00e9rents domaines d&rsquo;activit\u00e9, leur permet de croiser leurs donn\u00e9es et donc d\u2019appr\u00e9hender les probl\u00e9matiques de mani\u00e8re transversale et la plus exhaustive possible.\r\n \r\n<strong>Pourquoi est-il int\u00e9ressant pour les franchis\u00e9s ou franchiseur ?<\/strong> \r\n \r\nL\u2019objectif du g\u00e9omarketing est de mettre en place des d\u00e9marches adapt\u00e9es \u00e0 chaque point de vente, qui participent de mani\u00e8re globale \u00e0 l\u2019atteinte des objectifs de la strat\u00e9gie marketing de l\u2019entreprise.\r\n \r\nLe g\u00e9omarketing regroupe toutes les actions marketing utilisant \u00e0 la fois des donn\u00e9es cartographiques ou g\u00e9ographiques, socio-comportementales et socio-d\u00e9mographiques.\r\n \r\nUne activit\u00e9, une action commerciale ou une campagne marketing n\u2019aura donc pas le m\u00eame impact en fonction de la zone g\u00e9ographique de sa r\u00e9alisation.","protected":false},"excerpt":{"rendered":"<p>Geoconsulting est depuis peu un nouveau membre associ\u00e9 \u00e0 la F\u00e9d\u00e9ration Belge de la Franchise.<br \/>\nGeoconsulting est leader en Belgique en geomarketing et analyse retail.<br \/>\nUne expertise d\u00e9di\u00e9e \u00e0 chaque m\u00e9tier.<\/p>\n","protected":false},"author":1,"featured_media":3945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geomarketing, un service indispensable pour les r\u00e9seaux de franchises ! - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/geomarketing-un-service-indispensable-pour-les-reseaux-de-franchises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geomarketing, un service indispensable pour les r\u00e9seaux de franchises ! - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Geoconsulting est depuis peu un nouveau membre associ\u00e9 \u00e0 la F\u00e9d\u00e9ration Belge de la Franchise. 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