{"id":8280,"date":"2016-06-08T15:35:54","date_gmt":"2016-06-08T13:35:54","guid":{"rendered":"https:\/\/www.fbf-bff.be\/les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market\/"},"modified":"2016-06-08T15:35:54","modified_gmt":"2016-06-08T13:35:54","slug":"les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market\/","title":{"rendered":"Les albums Panini renforcent l\u2019ancrage local des magasin franchis\u00e9s Carrefour market"},"content":{"rendered":"Actuellement, les clients des magasin fraanchis\u00e9s Carrefour collectionnent les cartes \u00e0 l\u2019effigie des Diables. Les actions d\u2019\u00e9pargne en collaboration avec les clubs de foot locaux remportent \u00e9galement un vif succ\u00e8s. \r\n \r\n<strong>Relation de confiance<\/strong> \r\n \r\nLe Carrefour market de Mere, en Flandre orientale, garde en tout cas un tr\u00e8s bon souvenir de l\u2019action autocollants men\u00e9e en partenariat avec le club de foot local, FC Mere. L\u2019\u00e9v\u00e9nement avait f\u00e9d\u00e9r\u00e9 toute la commune et avait en outre permis au magasin d\u2019attirer de nouveaux clients. \r\n\r\nNous avons rencontr\u00e9 la franchis\u00e9 du magasin, Lut Uyttersprot, qui y travaille depuis 25 ans. Dans cet authentique supermarch\u00e9 de proximit\u00e9, les clients r\u00e9guliers et les membres du personnel se connaissent bien. \u00ab Il se cr\u00e9e une relation de confiance avec les clients. C\u2019est une belle exp\u00e9rience. Nous voyons par exemple les enfants grandir et devenir \u00e0 leur tour des clients du magasin. \u00bb \r\n\r\n<a href=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Carrefour_Market_Panini.jpg\" rel=\"attachment wp-att-7565\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Carrefour_Market_Panini-300x200-1.jpg\" alt=\"Carrefour_Market_Panini\" width=\"300\" height=\"200\" class=\"alignnone size-medium wp-image-7565\" \/><\/a>\r\n \r\n<strong>Quand les jeunes jouent les vedettes<\/strong>\r\n\r\nC\u2019est Carrefour Belgium qui a \u00e9mis l\u2019id\u00e9e d\u2019\u00e9diter un album d\u2019autocollants consacr\u00e9 \u00e0 l\u2019\u00e9quipe de football locale. Un moyen pour le distributeur de renforcer l\u2019ancrage local de ses magasins franchis\u00e9s. \r\n\u00ab Nous nous sommes mis \u00e0 la recherche d\u2019un club local comptant suffisamment de membres. \u00bb Cette qu\u00eate n\u2019a pas \u00e9t\u00e9 tr\u00e8s difficile. FC Mere, un club en pleine expansion poss\u00e9dant une importante section jeunesse, a r\u00e9pondu \u00e0 l\u2019invitation avec beaucoup d\u2019enthousiasme. Pendant deux week-ends du mois d\u2019ao\u00fbt, tous les joueurs, entra\u00eeneurs et membres du staff se sont fait tirer le portrait au club. \u00ab Les jeunes en particulier ont beaucoup aim\u00e9 jouer aux vedettes ! \u00bb \r\n\r\nFin octobre, les joueurs et entra\u00eeneurs ont \u00e9t\u00e9 convi\u00e9s \u00e0 un \u00e9v\u00e9nement de lancement, lors duquel chacun a re\u00e7u un album et quelques pochettes d\u2019autocollants. Le coup d\u2019envoi de l\u2019action d\u2019\u00e9pargne proprement dite a ensuite \u00e9t\u00e9 donn\u00e9. Les clients recevaient une pochette d\u2019autocollants par tranche d\u2019achat de 25 euros et pouvaient gagner des pochettes suppl\u00e9mentaires gr\u00e2ce aux produits participants. \r\n \r\n<strong>Un succ\u00e8s de masse<\/strong>\r\n\r\n\u00ab L\u2019action a imm\u00e9diatement remport\u00e9 un grand succ\u00e8s \u00bb, t\u00e9moigne Lut. \u00ab Les albums Panini ne passionnent pas seulement les enfants mais sont aussi empreints de nostalgie pour leurs parents. \u00bb Les adultes ont d\u00e9j\u00e0 connu le ph\u00e9nom\u00e8ne \u00e9tant enfants et le revivent aujourd\u2019hui.  \r\n\r\nR\u00e9sultat : les enfants, mais aussi leurs parents et leurs grands-parents, et m\u00eame des gens n\u2019ayant aucun lien avec le club, se sont mis \u00e0 collectionner les autocollants. L\u2019action d\u2019\u00e9pargne a \u00e9t\u00e9 annonc\u00e9e \u00e0 grand renfort d\u2019affiches qui ont color\u00e9 tout le magasin en rouge et noir. Des bourses d\u2019\u00e9change ont \u00e9t\u00e9 organis\u00e9es dans l\u2019enceinte du club, sans oublier une session de d\u00e9dicace de la premi\u00e8re \u00e9quipe \u00e0 l\u2019intention des jeunes joueurs. L\u2019action s\u2019est d\u00e9roul\u00e9e jusque d\u00e9but janvier, le temps de permettre \u00e0 chacun de compl\u00e9ter son album. Les autocollants restants ont \u00e9t\u00e9 restitu\u00e9s au club \u00e0 l\u2019issue de l\u2019op\u00e9ration.\r\n \r\n<strong>Investir dans ses clients\r\n<\/strong>\r\nL\u2019action s\u2019est-elle aussi av\u00e9r\u00e9e lucrative ? Ce qui est s\u00fbr, c\u2019est qu\u2019elle a g\u00e9n\u00e9r\u00e9 beaucoup de buzz autour de la marque et qu\u2019elle a mis de l\u2019ambiance en magasin. Lut, franchis\u00e9 ,n\u2019a pas de chiffres concrets \u00e0 nous communiquer \u00e0 propos de l\u2019action car le magasin avait d\u00e9j\u00e0 entam\u00e9 sa phase de croissance avant son lancement. Mais le bilan est incontestablement positif. \r\n\r\n\u00ab \u00c7a a \u00e9t\u00e9 une tr\u00e8s chouette p\u00e9riode, durant laquelle nous avons vu beaucoup de nouveaux visages. Nous voulions depuis longtemps organiser quelque chose en collaboration avec une association locale. Nous parrainons en fait pas mal d\u2019initiatives locales : une tombola, un festin gourmand, un petit-d\u00e9jeuner \u00e0 l\u2019\u00e9cole pour les grands-parents\u2026 Nous estimons en effet qu\u2019il faut investir dans ses clients \u00bb, conclut la franchis\u00e9.\r\nSource : <a href=\"http:\/\/www.retaildetail.be\/fr\" target=\"_blank\" rel=\"noopener\">Retail Detail<\/a>\r\n\r\nSouhaitez-vous avoir plus d\u2019information sur cette enseigne, <a href=\"https:\/\/franchisingbelgium.be\/formula\/carrefour-market\/?lang=fr\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a> ou sur le logo dans \u00ab\u00a0les enseignes se d\u00e9veloppent et cherchent des candidats\u00a0\u00bb sur la <a href=\"https:\/\/franchisingbelgium.be\/?lang=fr\" target=\"_blank\" rel=\"noopener\">homepage<\/a>.\r\n","protected":false},"excerpt":{"rendered":"<p>Actuellement, les clients des magasin fraanchis\u00e9s Carrefour collectionnent les cartes \u00e0 l\u2019effigie des Diables. Les actions d\u2019\u00e9pargne en collaboration avec les clubs de foot locaux remportent \u00e9galement un vif succ\u00e8s. <\/p>\n","protected":false},"author":1,"featured_media":3754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les albums Panini renforcent l\u2019ancrage local des magasin franchis\u00e9s Carrefour market - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les albums Panini renforcent l\u2019ancrage local des magasin franchis\u00e9s Carrefour market - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Actuellement, les clients des magasin fraanchis\u00e9s Carrefour collectionnent les cartes \u00e0 l\u2019effigie des Diables. Les actions d\u2019\u00e9pargne en collaboration avec les clubs de foot locaux remportent \u00e9galement un vif succ\u00e8s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbf-bff.be\/fr\/les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-08T13:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/CarrefourMarket_Logo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fbf_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fbf_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market\/\",\"url\":\"https:\/\/www.fbf-bff.be\/fr\/les-albums-panini-renforcent-lancrage-local-des-magasin-franchises-carrefour-market\/\",\"name\":\"Les albums Panini renforcent l\u2019ancrage local des magasin franchis\u00e9s Carrefour market - 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