{"id":8229,"date":"2016-05-10T15:22:44","date_gmt":"2016-05-10T13:22:44","guid":{"rendered":"https:\/\/www.fbf-bff.be\/emova-group-monceau-happy-rachete-au-nom-de-la-rose\/"},"modified":"2016-05-10T15:22:44","modified_gmt":"2016-05-10T13:22:44","slug":"emova-group-monceau-happy-rachete-au-nom-de-la-rose","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/emova-group-monceau-happy-rachete-au-nom-de-la-rose\/","title":{"rendered":"Emova Group (Monceau, Happy) rach\u00e8te Au nom de la Rose"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Coup de tonnerre dans le monde de la fleur coup\u00e9e en franchise : EMOVA Group, qui d\u00e9veloppe trois r\u00e9seaux de franchises dans ce secteur Monceau Fleurs, Happy et Rapid\u2019Flore, vient d’annoncer \u00eatre entr\u00e9 en n\u00e9gociation exclusive en vue de l\u2019acquisition du groupe Au Nom de la Rose.\r\n\r\nCr\u00e9\u00e9 en 1991 par la chanteuse Dany, Au Nom de La Rose compte aujourd\u2019hui 74 points de vente non seulement en France mais \u00e9galement \u00e0 l’\u00e9tranger dont une franchise en Belgique (Uccle).\r\n\r\nAu Nom de La Rose r\u00e9alise un chiffre d\u2019affaires sous enseigne de \u20ac 20 millions et vend plus de 8 millions de roses dans le monde.\r\n\r\nEMOVA Group vend pour plus de 100 millions de fleurs par an, \u00e0 travers ses r\u00e9seaux de 300 points de vente et un r\u00e9seau de 50 magasins dans 6 pays en dehors de la France (Andorre, Belgique, Espagne, Japon, Luxembourg et Portugal). Le groupe s’installe aussi dans des nouveaux territoires avec l’Europe de l’Est, le Moyen-Orient et la Suisse).\r\n\r\nTous les magasins \u00e0 l’\u00e9tranger se d\u00e9veloppent via la franchise.\r\n\r\nEn Belgique, le master franchis\u00e9 de la filiale Monceau Fleurs a actuellement quatre magasins dont 2 dans la r\u00e9gion bruxelloise (Ixelles et Uccle) et 2 dans le Brabant wallon (Genappe et Braine l’Alleud). Un premier magasin Happy, l’autre filiale du groupe, a ouvert ses portes dans la station de m\u00e9tro Louise de la Stib au d\u00e9but de ce mois de f\u00e9vrier 2016.\r\n\r\nTandis qu\u2019Au Nom de la Rose compte 74 unit\u00e9s, soit 19 succursales, 32 franchises ainsi que 23 unit\u00e9s \u00e0 l\u2019\u00e9tranger.\r\n\r\nApr\u00e8s approbation des autorit\u00e9s de la concurrence et des instances des deux groupes, l\u2019op\u00e9ration sera effective \u00e0 la rentr\u00e9e de septembre 2016.\r\nrli.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

Coup de tonnerre dans le monde de la fleur coup\u00e9e en franchise : EMOVA Group, qui d\u00e9veloppe trois r\u00e9seaux de franchises dans ce secteur Monceau Fleurs, Happy et Rapid\u2019Flore, vient d’annoncer \u00eatre entr\u00e9 en n\u00e9gociation exclusive en vue de l\u2019acquisition du groupe Au Nom de la Rose.<\/p>\n","protected":false},"author":1,"featured_media":8230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nEmova Group (Monceau, Happy) rach\u00e8te Au nom de la Rose - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/emova-group-monceau-happy-rachete-au-nom-de-la-rose\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emova Group (Monceau, Happy) rach\u00e8te Au nom de la Rose - 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