{"id":8225,"date":"2016-05-05T10:46:03","date_gmt":"2016-05-05T08:46:03","guid":{"rendered":"https:\/\/www.fbf-bff.be\/mobalpa-deploie-son-concept-de-franchise-letranger\/"},"modified":"2016-05-05T10:46:03","modified_gmt":"2016-05-05T08:46:03","slug":"mobalpa-deploie-son-concept-de-franchise-letranger","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/","title":{"rendered":"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Mobalpa, acteur majeur de l\u2019am\u00e9nagement global de l\u2019habitat, acc\u00e9l\u00e8re son d\u00e9veloppement de\u00a0franchiseur en Europe et plus particuli\u00e8rement en Belgique et au Royaume-Uni.\r\n\r\nSes 70 ann\u00e9es d\u2019exp\u00e9rience conf\u00e8rent \u00e0 la marque fran\u00e7aise un savoir-faire unique en termes de\u00a0cuisines, salles de bains et rangements ainsi qu\u2019une expertise de la distribution, qu\u2019elle a choisi de\u00a0mettre \u00e0 disposition de son r\u00e9seau \u00e9tranger en implantant une nouvelle g\u00e9n\u00e9ration de magasins\u00a0franchis\u00e9s.\r\n\r\nEn Belgique, depuis le d\u00e9but de l\u2019ann\u00e9e, ce sont deux nouveaux franchis\u00e9s qui ont ouverts leurs\u00a0portes.\r\n\r\nAu Royaume-Uni, le r\u00e9seau s\u2019est \u00e9toff\u00e9 de trois nouveaux magasins franchis\u00e9s depuis l\u2019ann\u00e9e\u00a0derni\u00e8re, tous localis\u00e9s autour de Londres. Ces magasins connaissent tous des d\u00e9marrages\u00a0fulgurants.\r\n\r\nPour faire connaitre et reconnaitre son savoir-faire de franchiseur, Mobalpa a entam\u00e9 une d\u00e9marche\u00a0de certification aupr\u00e8s des F\u00e9d\u00e9rations de Franchise dans chacun de ces deux pays\u00a0:\r\n\r\nEn Belgique, la marque a donc adh\u00e9r\u00e9 \u00e0 la F\u00e9d\u00e9ration Belge de la Franchise\u00a0dont le r\u00f4le essentiel est d\u2019associer le plus \u00e9troitement possible ses membres \u00e0\u00a0la construction d\u2019une franchise toujours plus dynamique et plus \u00e9quilibr\u00e9e ainsi\u00a0qu\u2019au renforcement du label de franchise authentique. La f\u00e9d\u00e9ration souhaite\u00a0\u00eatre garante de qualit\u00e9 et de d\u00e9ontologie, donc de cr\u00e9dibilit\u00e9 aupr\u00e8s des pouvoirs\u00a0publics, des franchiseurs, des franchis\u00e9s et des candidats franchis\u00e9s. C\u2019est aussi\u00a0un gage de confiance pour le consommateur.\r\n\r\nAu Royaume-Uni, c\u2019est la prestigieuse Association Britannique de la Franchise (BFA) qui a certifi\u00e9\u00a0Mobalpa comme membre associ\u00e9. Une adh\u00e9sion qui n\u00e9cessite de pouvoir r\u00e9pondre \u00e0 des normes\u00a0bien sp\u00e9cifiques. L\u2019association britannique promeut une pratique \u00e9thique de la Franchise au\u00a0Royaume-Uni et vient en aide aux marques pour d\u00e9velopper leur cr\u00e9dibilit\u00e9, leur influence et un\u00a0environnement favorable \u00e0 leur croissance. Une de ses missions est d\u2019identifier, pour les potentiels\u00a0candidats \u00e0 la franchise, les franchiseurs s\u00e9rieux des autres. Une autre de ses missions consiste \u00e0\u00a0soutenir la croissance commerciale \u00e0 travers la franchise en privil\u00e9giant le d\u00e9veloppement des bons\u00a0acteurs du march\u00e9 (qui a augment\u00e9 de moiti\u00e9 en l\u2019espace de dix ans, pour passer de 30\u00a0000\u00a0franchis\u00e9s pr\u00e9sents au Royaume-Uni \u00e0 44\u00a0000). Le consommateur, aujourd\u2019hui averti, reconna\u00eet dans\u00a0cette certification, l\u2019assurance d\u2019\u00eatre bien servi.\r\n\r\nPour recruter de futurs franchis\u00e9s, Mobalpa a, en parall\u00e8le,particip\u00e9 \u00e0 diff\u00e9rents Salons de la Franchise\u00a0: celui des 16 et 17\u00a0mars \u00e0 Bruxelles o\u00f9 la marque a nou\u00e9 plusieurs contacts\u00a0int\u00e9ressants.\r\n\r\nAu Royaume-Uni, Mobalpa a particip\u00e9 aux Salons de la Franchise\u00a0de Londres Exel des 19 et 20 F\u00e9vrier et de Londres Olympia des\u00a011 et 12 Mars (r\u00e9serv\u00e9 aux membres de la British Franchise\u00a0Association). Pour ces deux salons, le bilan est lui aussi tr\u00e8s positif\u00a0avec de nombreux contacts \u00e9tablis et un int\u00e9r\u00eat grandissant de la\u00a0part des investisseurs pour le concept de la marque fran\u00e7aise.\r\n\r\nCes actions viennent en \u00e9cho de celles men\u00e9es en France avec,\u00a0notamment, une participation importante de Mobalpa sur le Salon\u00a0de la Franchise \u00e0 Paris du 20 au 23 mars.\r\n\r\nSouhaitez-vous avoir plus d\u2019information sur cette enseigne, cliquez ici<\/a><\/span> ou sur le logo dans \u00a0\u201cles enseignes se d\u00e9veloppent et cherchent des candidats\u00a0\u00bb\u00a0 sur la homepage<\/a><\/u>.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

Mobalpa, acteur majeur de l\u2019am\u00e9nagement global de l\u2019habitat, acc\u00e9l\u00e8re son d\u00e9veloppement de franchiseur en Europe et plus particuli\u00e8rement en Belgique et au Royaume-Uni.<\/p>\n","protected":false},"author":1,"featured_media":3608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nMobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Mobalpa, acteur majeur de l\u2019am\u00e9nagement global de l\u2019habitat, acc\u00e9l\u00e8re son d\u00e9veloppement de franchiseur en Europe et plus particuli\u00e8rement en Belgique et au Royaume-Uni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-05T08:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1169\" \/>\n\t<meta property=\"og:image:height\" content=\"282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"fbf_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fbf_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/\",\"url\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/\",\"name\":\"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger - F\u00e9d\u00e9ration Belge de la Franchise\",\"isPartOf\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png\",\"datePublished\":\"2016-05-05T08:46:03+00:00\",\"dateModified\":\"2016-05-05T08:46:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#primaryimage\",\"url\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png\",\"contentUrl\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png\",\"width\":1169,\"height\":282},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fbf-bff.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fbf-bff.be\/#website\",\"url\":\"https:\/\/www.fbf-bff.be\/\",\"name\":\"F\u00e9d\u00e9ration Belge de la Franchise\",\"description\":\"Pour r\u00e9ussir ensemblee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fbf-bff.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\",\"name\":\"fbf_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"caption\":\"fbf_admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger - F\u00e9d\u00e9ration Belge de la Franchise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/","og_locale":"fr_FR","og_type":"article","og_title":"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger - F\u00e9d\u00e9ration Belge de la Franchise","og_description":"Mobalpa, acteur majeur de l\u2019am\u00e9nagement global de l\u2019habitat, acc\u00e9l\u00e8re son d\u00e9veloppement de franchiseur en Europe et plus particuli\u00e8rement en Belgique et au Royaume-Uni.","og_url":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/","og_site_name":"F\u00e9d\u00e9ration Belge de la Franchise","article_published_time":"2016-05-05T08:46:03+00:00","og_image":[{"width":1169,"height":282,"url":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png","type":"image\/png"}],"author":"fbf_admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"fbf_admin","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/","url":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/","name":"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger - F\u00e9d\u00e9ration Belge de la Franchise","isPartOf":{"@id":"https:\/\/www.fbf-bff.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#primaryimage"},"image":{"@id":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png","datePublished":"2016-05-05T08:46:03+00:00","dateModified":"2016-05-05T08:46:03+00:00","author":{"@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7"},"breadcrumb":{"@id":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#primaryimage","url":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png","contentUrl":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Logo.png.png","width":1169,"height":282},{"@type":"BreadcrumbList","@id":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise-letranger\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fbf-bff.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Mobalpa d\u00e9ploie son concept de franchise \u00e0 l\u2019\u00e9tranger"}]},{"@type":"WebSite","@id":"https:\/\/www.fbf-bff.be\/#website","url":"https:\/\/www.fbf-bff.be\/","name":"F\u00e9d\u00e9ration Belge de la Franchise","description":"Pour r\u00e9ussir ensemblee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fbf-bff.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7","name":"fbf_admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g","caption":"fbf_admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts\/8225"}],"collection":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/comments?post=8225"}],"version-history":[{"count":0,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts\/8225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/media\/3608"}],"wp:attachment":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/media?parent=8225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/categories?post=8225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/tags?post=8225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}