{"id":8211,"date":"2016-04-26T12:42:49","date_gmt":"2016-04-26T10:42:49","guid":{"rendered":"https:\/\/www.fbf-bff.be\/la-franchise-francaise-le-comptoir-de-mathilde-en-belgique\/"},"modified":"2016-04-26T12:42:49","modified_gmt":"2016-04-26T10:42:49","slug":"la-franchise-francaise-le-comptoir-de-mathilde-en-belgique","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/la-franchise-francaise-le-comptoir-de-mathilde-en-belgique\/","title":{"rendered":"La franchise fran\u00e7aise “Le Comptoir de Mathilde ” en Belgique"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Franchising-Belgium.be a rencontr\u00e9 \u00e0 l’occasion du salon Franchise Expo Paris le mois dernier, Luc Moulin, le Directeur G\u00e9n\u00e9ral D\u00e9l\u00e9gu\u00e9 de l’enseigne fran\u00e7aise d’\u00e9picerie fine \u00ab\u00a0Le Comptoir de Mathilde\u00a0\u00bb.\r\n\r\nCr\u00e9\u00e9 en 2004 dans la Dr\u00f4me provencale, \u00ab\u00a0Le Comptoir de Mathilde\u00a0\u00bb comptait au d\u00e9but de cette ann\u00e9e un r\u00e9seau de 10 boutiques en propre et 23 en franchise dont deux en Belgique. La premi\u00e8re d’entre elles est ouverte depuis 2 ans dans le centre de Bruxelles et la seconde \u00e0 Bruges depuis 18 mois.\r\n\r\nLe Comptoir de Mathilde fabrique de mani\u00e8re artisanale 92 % des 400 produits vendus dans ses boutiques et qui se r\u00e9partissent en plusieurs gammes : chocolats, babas en bocaux (une des sp\u00e9cialit\u00e9s de la maison), \u00e9picerie sal\u00e9e, p\u00e2te \u00e0 tartiner, ap\u00e9ritifs et liqueurs. Le caract\u00e8re artisanal de ses produits et la cr\u00e9ativit\u00e9 de ses recettes, tout comme la d\u00e9coration originale de ses boutiques en font les attraits principaux de l’enseigne.\r\n\r\nUn master franchis\u00e9 actif dans ce secteur\r\nLe master franchis\u00e9 pour le Benelux est Henry de Giey qui est \u00e9galement \u00e0 la t\u00eate des boutiques \u00ab\u00a0La Belgique Gourmande\u00a0\u00bb et \u00ab\u00a0Belgian Beer Tradition\u00a0\u00bb, pr\u00e9sents dans le centre touristique de Bruxelles dans les environs de la Grand Place et \u00e0 Bruges.\r\n\r\nHenry de Giey est \u00e9galement franchis\u00e9 de l’enseigne fran\u00e7aise \u00ab\u00a0La Cure Gourmande\u00a0\u00bb avec une boutique dans le centre de Bruxelles.\r\n\r\nEn 2015, le chiffre d’affaires de l’enseigne a enregistr\u00e9 une croissance de son chiffre d\u2019affaires de 35 %.\r\n\r\nrli.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

Franchising-Belgium.be a rencontr\u00e9 \u00e0 l’occasion du salon Franchise Expo Paris le mois dernier, Luc Moulin, le Directeur G\u00e9n\u00e9ral D\u00e9l\u00e9gu\u00e9 de l’enseigne fran\u00e7aise d’\u00e9picerie fine \u00ab\u00a0Le Comptoir de Mathilde\u00a0\u00bb.<\/p>\n","protected":false},"author":1,"featured_media":8212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nLa franchise fran\u00e7aise “Le Comptoir de Mathilde ” en Belgique - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/la-franchise-francaise-le-comptoir-de-mathilde-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise fran\u00e7aise “Le Comptoir de Mathilde ” en Belgique - 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