{"id":8159,"date":"2016-03-31T11:13:10","date_gmt":"2016-03-31T09:13:10","guid":{"rendered":"https:\/\/www.fbf-bff.be\/mobalpa-deploie-son-concept-de-franchise\/"},"modified":"2016-03-31T11:13:10","modified_gmt":"2016-03-31T09:13:10","slug":"mobalpa-deploie-son-concept-de-franchise","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/mobalpa-deploie-son-concept-de-franchise\/","title":{"rendered":"Mobalpa d\u00e9ploie son concept de franchise"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]Mobalpa, acteur majeur de l\u2019am\u00e9nagement global de l\u2019habitat, origine de France, acc\u00e9l\u00e8re son d\u00e9veloppement de franchiseur en Europe et plus particuli\u00e8rement en Belgique et au Royaume Uni.\r\n\r\nSes 70 ann\u00e9es d\u2019exp\u00e9rience conf\u00e8rent \u00e0 la marque fran\u00e7aise un savoir-faire unique en cuisine, salle de bains et rangements ainsi qu\u2019une expertise unique de la distribution qu\u2019elle a choisi de mettre \u00e0 disposition de son r\u00e9seau \u00e9tranger en implantant une nouvelle g\u00e9n\u00e9ration de magasins franchis\u00e9s.\r\n\r\nEn Belgique, depuis ce d\u00e9but d\u2019ann\u00e9e ce sont 2 nouveaux franchis\u00e9s qui ont ouverts leurs portes. Au Royaume Uni, le r\u00e9seau s\u2019est \u00e9toff\u00e9 de 3 nouveaux magasins franchis\u00e9s depuis l\u2019ann\u00e9e derni\u00e8re, tous localis\u00e9s autour de Londres.\r\nCes magasins connaissent tous des d\u00e9marrages fulgurants.\r\n\r\nEt pour faire connaitre et reconnaitre son savoir-faire de franchiseur, Mobalpa a entam\u00e9 une d\u00e9marche de certification aupr\u00e8s des F\u00e9d\u00e9rations de Franchise dans chacun de ces deux pays.\r\n\r\nEn Belgique, la marque a donc adh\u00e9r\u00e9 \u00e0 la F\u00e9d\u00e9ration Belge de la Franchise dont le r\u00f4le essentiel est d\u2019associer le plus \u00e9troitement possible ses membres \u00e0 la construction d\u2019une franchise toujours plus dynamique et plus \u00e9quilibr\u00e9e ainsi qu\u2019au renforcement du label de franchise authentique. La F\u00e9d\u00e9ration Belge de la Franchise souhaite \u00eatre garante de qualit\u00e9 et de d\u00e9ontologie, donc de cr\u00e9dibilit\u00e9 aupr\u00e8s des pouvoirs publics, des franchiseurs, des franchis\u00e9s et des candidats franchis\u00e9s. C\u2019est aussi un gage de confiance pour le consommateur.\r\n\r\n<a href=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Facade.jpg\" rel=\"attachment wp-att-6908\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6908\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Facade-300x120-1.jpg\" alt=\"Mobalpa_Facade\" width=\"300\" height=\"120\" \/><\/a>\r\n\r\nAu Royaume Uni, c\u2019est la prestigieuse Association Britannique de la Franchise (BFA) qui a certifi\u00e9 Mobalpa comme membre associ\u00e9. Une adh\u00e9sion qui n\u00e9cessite de pouvoir r\u00e9pondre \u00e0 des normes bien sp\u00e9cifiques.\r\nL\u2019association britannique promeut une pratique \u00e9thique de la Franchise au Royaume Uni et vient en aide aux marques pour d\u00e9velopper leur cr\u00e9dibilit\u00e9, leur influence et un environnement favorable \u00e0 leur croissance. Une de ses missions est d\u2019identifier, pour les potentiels candidats \u00e0 la franchise, les franchiseurs s\u00e9rieux des autres. Une autre de ses missions consiste \u00e0 soutenir la croissance commerciale \u00e0 travers la franchise en privil\u00e9giant le d\u00e9veloppement des bons acteurs du march\u00e9 (qui a augment\u00e9 de moiti\u00e9 en l\u2019espace de 10 ans, pour passer de 30 000 franchis\u00e9s pr\u00e9sents au Royaume Uni \u00e0 44 000). Le consommateur, aujourd\u2019hui averti, reconna\u00eet dans cette certification, l\u2019assurance d\u2019\u00eatre bien servi.\r\n\r\nPour recruter de futurs franchis\u00e9s Mobalpa a, en parall\u00e8le, particip\u00e9 \u00e0 diff\u00e9rents Salons de la Franchise : celui des 16 et 17 mars \u00e0 Bruxelles o\u00f9 la marque a nou\u00e9 plusieurs contacts int\u00e9ressants.\r\n\r\n<a href=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Salon.jpg\" rel=\"attachment wp-att-6909\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6909\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Mobalpa_Salon.jpg\" alt=\"Mobalpa_Salon\" width=\"229\" height=\"265\" \/><\/a>\r\nAu Royaume Uni, Mobalpa a particip\u00e9 aux Salons de la Franchise de Londres Exel des 19 et 20 F\u00e9vrier et de Londres Olympia des 11 et 12 Mars (r\u00e9serv\u00e9 aux membres de la British Franchise Association). Pour ces deux Salons, le bilan est lui aussi tr\u00e8s positif avec de nombreux contacts \u00e9tablis et un int\u00e9r\u00eat grandissant de la part des investisseurs pour le concept de la marque fran\u00e7aise.\r\nCes actions viennent en \u00e9cho de celles men\u00e9es en France avec, notamment, une participation importante de Mobalpa sur le Salon de la Franchise \u00e0 Paris des 20 au 23 mars derniers.\r\n\r\nSouhaitez-vous avoir plus d\u2019information sur cette enseigne, <span style=\"text-decoration: underline\"><a href=\"https:\/\/franchisingbelgium.be\/formula\/mobalpa\/?lang=fr\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a><\/span> ou sur le logo dans \u201cles enseignes se d\u00e9veloppent et cherchent des candidats\u00a0\u00bb sur la <span style=\"text-decoration: underline\"><a href=\"https:\/\/franchisingbelgium.be\/?lang=fr\" target=\"_blank\" rel=\"noopener\">homepage<\/a><\/span>.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>Mobalpa, acteur majeur de l\u2019am\u00e9nagement global de l\u2019habitat, origine de France, acc\u00e9l\u00e8re son d\u00e9veloppement de franchiseur en Europe et plus particuli\u00e8rement en Belgique et au Royaume Uni.<\/p>\n","protected":false},"author":1,"featured_media":8160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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