{"id":8049,"date":"2016-02-02T00:00:00","date_gmt":"2016-02-01T23:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/service-a-table-et-personnalisation-mc-do-2-0\/"},"modified":"2016-02-02T00:00:00","modified_gmt":"2016-02-01T23:00:00","slug":"service-a-table-et-personnalisation-mc-do-2-0","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/service-a-table-et-personnalisation-mc-do-2-0\/","title":{"rendered":"Service \u00e0 table et personnalisation\u00a0: Mc Do 2.0"},"content":{"rendered":"Jeudi 28 janvier, en compagnie de deux franchis\u00e9s, l\u2019entreprise am\u00e9ricaine a tir\u00e9 son bilan de l\u2019ann\u00e9e 2015 et d\u00e9voil\u00e9 son projet Mc Do 2.0 \u00e0 la presse. En Belgique, ce concept est d\u00e9j\u00e0 utilis\u00e9 dans sept points de vente en franchise. \u00a0<div><br><\/div><div>Dans le restaurant en franchise r\u00e9nov\u00e9 de Sint-Pieters-Leeuw, le g\u00e9ant en restauration rapide a pr\u00e9sent\u00e9 les Mc Donald\u2019s du \u00ab\u00a0futur\u00a0\u00bb pour la Belgique. \u00ab\u00a0Notre objectif est d\u2019avoir une vingtaine de restaurants comme celui-ci, fin 2016.\u00a0\u00bb, affirme Kristel Muls, responsable de la communication pour Mc Donald\u2019s. Concr\u00e8tement, la chaine de restauration investit dans un service \u00e0 table et sur des produits de qualit\u00e9. Fini donc les hamburgers cuits \u00e0 l\u2019avance et qui attendent sagement qu\u2019un client les commande, place aux hamburgers personnalis\u00e9s et pr\u00e9par\u00e9s \u00e0 la minute juste pour les clients. \u00ab\u00a0Les clients peuvent d\u00e9sormais commander leur repas sur des \u00e9crans, au lieu de faire la file. Tout le reste se passe en coulisse, le pain est cuit puis garni et la viande cuite est dispos\u00e9 sur le hamburger.\u00a0Le plateau est ensuite amen\u00e9 \u00e0 table, le client ayant pr\u00e9alablement indiqu\u00e9 dans quel zone il se trouvait.\u00bb, explique \u00a0Jean Luc Chantraine, franchis\u00e9 de 7 restaurants. Les cuisines ont donc \u00e9t\u00e9 r\u00e9nov\u00e9es et sont adapt\u00e9es pour ce service, tout est informatis\u00e9. De plus, les employ\u00e9s ont re\u00e7u de nombreuses heures de formation pour s\u2019habituer \u00e0 ce nouveau syst\u00e8me.<\/div><div><br><\/div><div><span style=\"font-weight: bold\">Se concentrer sur les clients\u00a0<\/span><\/div><div><br><\/div><div>Evidemment, un Mc Do 2.0 demande du personnel suppl\u00e9mentaire, un \u00e0 deux collaborateurs en plus par restaurant. Pour Stephan De Brouwer, CEO de Mc Donald\u2019s Belgique,\u00a0il vaut mieux \u00ab\u00a0se concentrer sur la personne. Le client recherche une exp\u00e9rience. Il faut investir dans du personnel pour avoir un contact avec les clients. Nous pensons que c\u2019est la carte gagnante pour les ann\u00e9es \u00e0 venir. Le digital est un outil mais pas un but en soi. \u00bb\u00a0<\/div><div><br><\/div><div>Jusqu\u2019 \u00e0 pr\u00e9sent, le pari pris par Mc Donalds a l\u2019air de tenir la route. \u00ab\u00a0Les retours sont jusqu\u2019\u00e0 pr\u00e9sent positifs, les clients affirment mieux go\u00fbter les diff\u00e9rents aliments pr\u00e9sents dans le burger. N\u00e9anmoins, certains se plaignent que le fromage ne soit pas toujours fondu.\u00bb, rapporte un employ\u00e9 en cuisine. Un concept qui devrait voir le jour \u00e0 termes dans de nombreux restaurants en franchise.\u00a0<\/div><div>S.P.\u00a0<\/div><div><br><\/div>","protected":false},"excerpt":{"rendered":"<p>Jeudi 28 janvier, en compagnie de deux franchis\u00e9s, l\u2019entreprise am\u00e9ricaine a tir\u00e9 son bilan de l\u2019ann\u00e9e 2015 et d\u00e9voil\u00e9 son projet Mc Do 2.0 \u00e0 la presse. En Belgique, ce concept est d\u00e9j\u00e0 utilis\u00e9 dans sept points de vente en franchise.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Service \u00e0 table et personnalisation\u00a0: Mc Do 2.0 - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/service-a-table-et-personnalisation-mc-do-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service \u00e0 table et personnalisation\u00a0: Mc Do 2.0 - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Jeudi 28 janvier, en compagnie de deux franchis\u00e9s, l\u2019entreprise am\u00e9ricaine a tir\u00e9 son bilan de l\u2019ann\u00e9e 2015 et d\u00e9voil\u00e9 son projet Mc Do 2.0 \u00e0 la presse. 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