{"id":7887,"date":"2015-09-23T00:00:00","date_gmt":"2015-09-22T22:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/un-nouveau-flagship-store-damart-a-bruxelles\/"},"modified":"2015-09-23T00:00:00","modified_gmt":"2015-09-22T22:00:00","slug":"un-nouveau-flagship-store-damart-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/","title":{"rendered":"Un nouveau flagship store Damart \u00e0 Bruxelles"},"content":{"rendered":"L&rsquo;enseigne Damart a ouvert la semaine derri\u00e8re un flagship store de 230 m\u00b2 sur deux niveaux \u00e0 Bruxelles (Place Louise). Ce magasin est con\u00e7u selon un nouveau concept cr\u00e9\u00e9 par l&rsquo;agence de design Saguez&amp;Partners avec un objectif, celui de renouveler l&rsquo;exp\u00e9rience clients.<div><br><\/div><div>Le concept, moderne avec des meubles de bois clair, un \u00e9clairage doux pour pr\u00e9server un espace convivial, vise une client\u00e8le de seniors mais d\u00e8s les 55 ans pour moderniser l&rsquo;image de l&rsquo;enseigne dont la client\u00e8le se situe dans la tranche d&rsquo;\u00e2ge moyen de 65-66 ans.<\/div><div><br><\/div><div>L&rsquo;am\u00e9nagement du magasin met en avant les collections (thermolactyl et pantalons) et propose des cabines d&rsquo;essayage spacieuses.<\/div><div><br><\/div><div>Plusieurs magasins de l&rsquo;enseigne en France avaient d\u00e9j\u00e0 b\u00e9n\u00e9fici\u00e9 de ce nouveau concept que Damart souhaite implanter dans 10 \u00e0 15 magasins par an, pour atteindre 40% des points de ventes r\u00e9nov\u00e9s selon ce concept d&rsquo;ici une p\u00e9riode de 3 ans.<\/div><div><br><\/div><div>Autre nouveaut\u00e9 : il sera possible en Belgique d\u00e8s la fin de cette ann\u00e9e de r\u00e9server sur internet le produit d\u00e9sir\u00e9 et le retirer end\u00e9ans les deux heures dans un des magasins de l&rsquo;enseigne. Aujourd&rsquo;hui, 90% du chiffre d&rsquo;affaires est r\u00e9alis\u00e9 dans les magasins, alors qu&rsquo;en France encore 45% des ventes se r\u00e9alisent par correspondance, 40% en magasin et 15% par internet.<\/div><div><br><\/div><div>A ce jour, l&rsquo;enseigne compte 90 points de vente en France et 54 en Belgique dont 6 franchises et deux magasins au Luxembourg.\u00a0<\/div><div><br><\/div><div>rl.<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enseigne Damart a ouvert la semaine derri\u00e8re un flagship store de 230 m\u00b2 sur deux niveaux \u00e0 Bruxelles (Place Louise). Ce magasin est con\u00e7u selon un nouveau concept cr\u00e9\u00e9 par l&rsquo;agence de design Saguez&amp;Partners avec un objectif, celui de renouveler l&rsquo;exp\u00e9rience clients.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouveau flagship store Damart \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau flagship store Damart \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"L&#039;enseigne Damart a ouvert la semaine derri\u00e8re un flagship store de 230 m\u00b2 sur deux niveaux \u00e0 Bruxelles (Place Louise). Ce magasin est con\u00e7u selon un nouveau concept cr\u00e9\u00e9 par l&#039;agence de design Saguez&amp;Partners avec un objectif, celui de renouveler l&#039;exp\u00e9rience clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-22T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2017\/06\/fbf-bff-fb-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fbf_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fbf_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/\",\"url\":\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/\",\"name\":\"Un nouveau flagship store Damart \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise\",\"isPartOf\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#website\"},\"datePublished\":\"2015-09-22T22:00:00+00:00\",\"dateModified\":\"2015-09-22T22:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fbf-bff.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un nouveau flagship store Damart \u00e0 Bruxelles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fbf-bff.be\/#website\",\"url\":\"https:\/\/www.fbf-bff.be\/\",\"name\":\"F\u00e9d\u00e9ration Belge de la Franchise\",\"description\":\"Pour r\u00e9ussir ensemblee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fbf-bff.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\",\"name\":\"fbf_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"caption\":\"fbf_admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un nouveau flagship store Damart \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-flagship-store-damart-a-bruxelles\/","og_locale":"fr_FR","og_type":"article","og_title":"Un nouveau flagship store Damart \u00e0 Bruxelles - F\u00e9d\u00e9ration Belge de la Franchise","og_description":"L'enseigne Damart a ouvert la semaine derri\u00e8re un flagship store de 230 m\u00b2 sur deux niveaux \u00e0 Bruxelles (Place Louise). 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