{"id":7877,"date":"2015-09-16T00:00:00","date_gmt":"2015-09-15T22:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/les-profits-de-la-maison-mere-de-damart-senvolent\/"},"modified":"2015-09-16T00:00:00","modified_gmt":"2015-09-15T22:00:00","slug":"les-profits-de-la-maison-mere-de-damart-senvolent","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/les-profits-de-la-maison-mere-de-damart-senvolent\/","title":{"rendered":"Les profits de la maison-m\u00e8re de Damart s&#8217;envolent"},"content":{"rendered":"Les r\u00e9sultats de l&rsquo;exercice 2014-2015 de la maison-m\u00e8re de Damart  enregistrent une forte croissance avec un chiffre d&rsquo;affaires de \u20ac 696,7 millions en hausse de 2,1% en termes r\u00e9els para rapport \u00e0 l&rsquo;exercice pr\u00e9c\u00e9dent.<div><br><\/div><div>Le r\u00e9sultat op\u00e9rationnel du groupe (Damart, Afibel, Jours Heureux, Sedagyl,&#8230;) a vu son r\u00e9sultat op\u00e9rationnel de \u20ac 17,6 millions, rebondir au cours de cet exercice avec une hausse de 33,8% et son b\u00e9n\u00e9fice net de \u20ac 12,7 millions s&rsquo;envole avec une croissance de 88%.<\/div><div><br><\/div><div>Pour am\u00e9liorer ses marges, Damartex a revu ses approvisionnements. En transf\u00e9rant ceux-ci de la Chine o\u00f9 les achats se font en dollars et o\u00f9 les co\u00fbts de la main d&rsquo;oeuvre ont augment\u00e9, vers le Bengladesh, l&rsquo;Inde et la Turquie. Pour diminuer ses co\u00fbts, le groupe a r\u00e9duit ses effectifs en France de 34 salari\u00e9s (une \u00e9conomie estim\u00e9e \u00e0 \u20ac 2 millions par an).<\/div><div><br><\/div><div>Les ouvertures de points de vente en franchise reprennent \u00e9galement avec un effort r\u00e9alis\u00e9 dans le marketing. Damartex continue son activit\u00e9 de vente par correspondance (69% de ses ventes), une des rares exceptions dans son secteur. Son r\u00e9seau comprend 157 boutiques (24%) dont 56 boutiques au Benelux et 12 sites internet marchands.<\/div><div><br><\/div><div>La Belgique est le troisi\u00e8me march\u00e9 de Damartex apr\u00e8s la France et la Grande-Bretagne (59% de l&rsquo;activit\u00e9 pour ces 3 pays). Le groupe vise maintenant l&rsquo;Allemagne o\u00f9 le groupe cherche \u00e0 acqu\u00e9rir une entreprise apr\u00e8s avoir tent\u00e9 il y a quelques ann\u00e9es de p\u00e9n\u00e9trer sans succ\u00e8s le march\u00e9 avec des magasins en propre\u00a0<\/div><div><br><\/div><div>rl.<\/div>","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9sultats de l&rsquo;exercice 2014-2015 de la maison-m\u00e8re de Damart enregistrent une forte croissance avec un chiffre d&rsquo;affaires de \u20ac 696,7 millions en hausse de 2,1% en termes r\u00e9els para rapport \u00e0 l&rsquo;exercice pr\u00e9c\u00e9dent.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les profits de la maison-m\u00e8re de Damart s&#8217;envolent - 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