{"id":7847,"date":"2015-08-31T00:00:00","date_gmt":"2015-08-30T22:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/nouveau-site-internet-pour-la-fnac\/"},"modified":"2015-08-31T00:00:00","modified_gmt":"2015-08-30T22:00:00","slug":"nouveau-site-internet-pour-la-fnac","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/nouveau-site-internet-pour-la-fnac\/","title":{"rendered":"Nouveau site internet pour la FNAC"},"content":{"rendered":"L&rsquo;enseigne Fnac a profit\u00e9 de cette p\u00e9riode d&rsquo;\u00e9t\u00e9 pour revoir son site internet souvent d\u00e9cri\u00e9 par les internautes et professionnels de la toile. Ce site selon les informations de la F\u00e9d\u00e9ration fran\u00e7aise du e-commerce et de la vente \u00e0 distance (Fevad), accueille plus de 10 millions de visiteurs uniques chaque mois. Il est le troisi\u00e8me site le plus fr\u00e9quent\u00e9 en France apr\u00e8s Amazon et Cdiscount.\u00a0<div><br><\/div><div>Il convenait donc pour la Fnac qui joue la carte multicanal, et chez qui les ventes en ligne ont pr\u00e9sent\u00e9 au cours du second trimestre 2015 une croissance \u00e0 2 chiffres, d&rsquo;am\u00e9liorer son site, ce qui f\u00fbt fait et le nouveau site pr\u00e9sente des points forts.\u00a0<\/div><div><br><\/div><div>Parmi ceux-ci, on peut citer :\u00a0<\/div><div><br><\/div><div>&#8211; la suggestion qualitative des r\u00e9sultats de recherche;<span style=\"line-height: 1.42857143\">\u00a0<\/span><\/div><div><span style=\"line-height: 1.42857143\">&#8211; la r\u00e9flexion apport\u00e9e \u00e0 la page produit avec la barre lat\u00e9rale de  navigation au sein des zones de contenus de cette page et\u00a0<\/span><\/div><div><span style=\"line-height: 1.42857143\">&#8211; l&rsquo;am\u00e9lioration du tunnel d&rsquo;achat (le processus d&rsquo;achat en ligne) avec un  mode raccourci plus simple. Comme le parcours de la majorit\u00e9 des    clients se concentre sur un seul produit, il existe un panier mode \u00ab\u00a0mono-  produit\u00a0\u00bb pour un processus d&rsquo;achat optimis\u00e9 sur une seule page unique.<\/span><br><\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enseigne Fnac a profit\u00e9 de cette p\u00e9riode d&rsquo;\u00e9t\u00e9 pour revoir son site internet souvent d\u00e9cri\u00e9 par les internautes et professionnels de la toile.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouveau site internet pour la FNAC - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/nouveau-site-internet-pour-la-fnac\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau site internet pour la FNAC - 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