{"id":7480,"date":"2015-03-13T00:00:00","date_gmt":"2015-03-12T23:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/equivalenza-continue-son-developpement-en-belgique-et-aux-pays-bas\/"},"modified":"2015-03-13T00:00:00","modified_gmt":"2015-03-12T23:00:00","slug":"equivalenza-continue-son-developpement-en-belgique-et-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/equivalenza-continue-son-developpement-en-belgique-et-aux-pays-bas\/","title":{"rendered":"Equivalenza continue son d\u00e9veloppement en Belgique et aux Pays-Bas"},"content":{"rendered":"<div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Aujourd\u2019hui, on peut d\u00e9j\u00e0 d\u00e9couvrir ce concept dans le centre de Malines (Bruul 9) et \u00e0 Wavre (rue de Pont du Christ).<br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">La marque a \u00e9t\u00e9 fond\u00e9e en 2011 et r\u00e9pond \u00e0 la demande de parfum de haute qualit\u00e9 \u00e0 des prix low cost.\u00a0 Ce concept n\u2019a que trois ans et a d\u00e9j\u00e0 permis d\u2019ouvrir avec grand succ\u00e8s plus de 700 magasins dans 35 pays diff\u00e9rents.<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><img decoding=\"async\" src=\"http:\/\/elchedigital.es\/upload\/img\/periodico\/img_37079.jpg\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Equivalenza est un pionnier dans la classification des odeurs par famille olfactive. Le consommateur est invit\u00e9 \u00e0 voyager dans toutes les subtilit\u00e9s du monde du parfum.\u00a0<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">L&rsquo;enseigne dispose d&rsquo;une gamme de plus de 100 parfums pour les femmes et 50 pour les hommes. Bas\u00e9 sur le go\u00fbt, le style de vie, le caract\u00e8re et la personnalit\u00e9 du client, sa propre famille olfactive est ainsi d\u00e9termin\u00e9e. De surcro\u00eet, il peut exp\u00e9rimenter toute la palette d\u2019odeurs appartenant \u00e0 cette famille et \u00e0 la sous-famille. Les flacons sont remplis dans le magasin et vendus \u00e0 un prix nettement inf\u00e9rieur \u00e0 celui d&rsquo;un parfum de marque. Une recharge est propos\u00e9e \u00e0 un prix encore plus int\u00e9ressant.\u00a0<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Tous les produits sont cr\u00e9\u00e9s par une \u00e9quipe sp\u00e9cialis\u00e9e de parfumeurs. Outre les parfums, la marque propose \u00e9galement un certain nombre d\u2019autres produits, qui compl\u00e8tent parfaitement la gamme, tels les mikados parfum\u00e9s, les parfums d&rsquo;ambiance, les bougies parfum\u00e9es etc.,\u2026<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Equivalenza se veut \u00e9galement \u00e9cologique en n\u2019utilisant que de l\u2019alcool v\u00e9g\u00e9tal, aucun mat\u00e9riel d\u2019emballage superflu n\u2019est utilis\u00e9, les produits n\u2019ont pas \u00e9t\u00e9 test\u00e9 sur des animaux et les bouteilles sont recyclables etc.<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Il est connu depuis longtemps que le co\u00fbt exag\u00e9r\u00e9ment \u00e9lev\u00e9 d&rsquo;un parfum de marque est d\u00fb \u00e0 de co\u00fbteuses campagnes publicitaires, aux flacons exclusifs, aux emballages sp\u00e9ciaux, etc \u00a0Equivalenza refuse ces co\u00fbts suppl\u00e9mentaires et se concentre sur ce qui est vraiment important pour le consommateur : un parfum de qualit\u00e9 agr\u00e9ment\u00e9 d\u2019une philosophie lowcost.<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">En l\u2019espace de trois ans, la cha\u00eene a connu une expansion sans pr\u00e9c\u00e9dent. En reconnaissance de sa croissance impressionnante Equivalenza a re\u00e7u de nombreuses distinctions de la part du secteur de la franchise au niveau mondial. A deux occasions, Equivalenza a \u00e9t\u00e9 \u00e9lue \u00ab Best franchise \u00bb en Espagne \u00a0et en 2013 la marque a obtenu la deuxi\u00e8me place pour le \u00ab Best franchise of the world \u00bb.\u00a0<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Cette ann\u00e9e l&rsquo;enseigne sera pr\u00e9sente au salon Franchising &amp; Partnership 2015 qui se tiendra la semaine prochaine \u00e0 Bruxelles sur le site de Tour &amp; Taxis sur le stand J14.\u00a0<\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\"><br><\/div><div style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">Les responsables du d\u00e9veloppement de Equivalenza seront \u00e0 votre disposition pour r\u00e9pondre \u00e0 toutes vos questions concernant l&rsquo;enseigne et sa franchise.<\/div><div><br><\/div>","protected":false},"excerpt":{"rendered":"<p><span style=\"line-height: normal;font-family: arial, sans-serif;font-size: small\">La cha\u00eene de parfumerie espagnole Equivalenza est en pleine expansion en Belgique et aux Pays-Bas. Elle ouvre deux nouveaux points de vente en ce mois de mars en Belgique \u00e0 Courtrai et en Hollande \u00e0 Renesse.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Equivalenza continue son d\u00e9veloppement en Belgique et aux Pays-Bas - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/equivalenza-continue-son-developpement-en-belgique-et-aux-pays-bas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Equivalenza continue son d\u00e9veloppement en Belgique et aux Pays-Bas - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de parfumerie espagnole Equivalenza est en pleine expansion en Belgique et aux Pays-Bas. 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