{"id":7348,"date":"2015-01-15T00:00:00","date_gmt":"2015-01-14T23:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/orchestra-premaman-face-a-sa-croissance\/"},"modified":"2015-01-15T00:00:00","modified_gmt":"2015-01-14T23:00:00","slug":"orchestra-premaman-face-a-sa-croissance","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/orchestra-premaman-face-a-sa-croissance\/","title":{"rendered":"Orchestra-Pr\u00e9maman face \u00e0 sa croissance"},"content":{"rendered":"
Si vous n’avez pas encore visit\u00e9 le m\u00e9gastore de 5.000 m\u00b2 de l’enseigne Orchestra-Pr\u00e9maman \u00e0 Zaventem ouvert en ao\u00fbt dernier et qui combine les univers de la pu\u00e9riculture, de v\u00eatements pour enfants jusqu’\u00e0 14ans et des jouets, sans parler de l’espace de 120 m\u00b2 de la franchise Columbus Caf\u00e9 & Co , vous ne vous rendrez pas compte de la dimension de cette enseigne qui compte aujourd’hui pr\u00e8s de 800 magasins avec un chiffre d’affaires de pr\u00e8s de \u20ac 500 millions.
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Depuis l’acquisition des belges\u00a0Pr\u00e9maman et de Baby 2000 en 2012, les volumes de l’enseigne ont tripl\u00e9 au cours de ces 5 derni\u00e8res ann\u00e9es et elle doit faire face aujourd’hui \u00e0 ce d\u00e9veloppement sur le plan logistique pour d’une part son activit\u00e9 \u00ab\u00a0pu\u00e9ricultrice\u00a0\u00bb (10% du chiffre d’affaires) et d’autre part les v\u00eatements pour enfants de 0 \u00e0 14 ans.<\/div>

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Aujourd’hui pour la pu\u00e9riculture, les trois entrep\u00f4ts qui \u00e9taient diss\u00e9min\u00e9es en Belgique ont \u00e9t\u00e9 centralis\u00e9s temporairement \u00e0 Luwin-Planque dans le d\u00e9partement fran\u00e7ais du Nord avec un entrep\u00f4t de 40.000 m\u00b2 lou\u00e9. La construction d’un nouvel entrep\u00f4t de 50.000 m\u00b2 devra commencer dans le courant de cette ann\u00e9e \u00e0 Arras dans le Pas-de-Calais avec une possibilit\u00e9 d’extension \u00e0 120.000 m\u00b2. L’entrep\u00f4t qui repr\u00e9sente un investissement de \u20ac 25 millions, devra \u00eatre termin\u00e9 en septembre 2016 et emploiera pr\u00e8s de 200 personnes.<\/div>

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Pour les v\u00eatements pour les v\u00eatements de 0 \u00e0 14 ans, la plate-forme de Saint-Aun\u00e8s dans le H\u00e9rault, si\u00e8ge de la soci\u00e9t\u00e9, o\u00f9 travaille 200 salari\u00e9s est satur\u00e9e avec quelque 80 millions d’articles trait\u00e9s par an et ne peut pas \u00eatre agrandie car les terrains proches sont inondables.<\/div>

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Le projet de l’enseigne de construire une seconde plate-forme combin\u00e9e avec un centre commercial sur un terrain de 20 hectares est rendu difficile d’une part par le peu de terrains disponibles dans la r\u00e9gion pr\u00e8s d’un r\u00e9seau routier et d’autre part par les politiques qui craignent la mort de leur centre-ville avec un tel projet (un investissement de pr\u00e8s \u20ac 25 millions). Si une solution n’est pas trouv\u00e9e rapidement, la direction menace de relocaliser une partie de la plate-forme des v\u00eatements dans le Nord. \u00a0Affaire \u00e0 suivre…<\/div>

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A la fin du dernier exercice clos le 28 f\u00e9vrier 2014, le r\u00e9seau de Orchestra-Pr\u00e9maman comptait 312 franchis\u00e9s dont 264 Orchestra et 48 Pr\u00e9maman-Baby 2000 sur un total de 601 magasins , soit 52%.<\/div>","protected":false},"excerpt":{"rendered":"

Si vous n’avez pas encore visit\u00e9 le m\u00e9gastore de 5.000 m\u00b2 de l’enseigne Orchestra-Pr\u00e9maman \u00e0 Zaventem ouvert en ao\u00fbt dernier et qui combine les univers de la pu\u00e9riculture, de v\u00eatements pour enfants jusqu’\u00e0 14ans et des jouets, sans parler de l’espace de 120 m\u00b2 de la franchise Columbus Caf\u00e9 & …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"\nOrchestra-Pr\u00e9maman face \u00e0 sa croissance - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/orchestra-premaman-face-a-sa-croissance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orchestra-Pr\u00e9maman face \u00e0 sa croissance - 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