{"id":7335,"date":"2015-01-09T00:00:00","date_gmt":"2015-01-08T23:00:00","guid":{"rendered":"https:\/\/www.fbf-bff.be\/lechelle-europeenne-simplante-au-canada\/"},"modified":"2015-01-09T00:00:00","modified_gmt":"2015-01-08T23:00:00","slug":"lechelle-europeenne-simplante-au-canada","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/lechelle-europeenne-simplante-au-canada\/","title":{"rendered":"L’Echelle Europ\u00e9enne s’implante au Canada"},"content":{"rendered":"

L’Echelle Europ\u00e9enne, l’enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans la vente de mat\u00e9riel permettant de travailler et de circuler en hauteur (\u00e9chelles, passerelles, \u00e9chafaudages, etc.) continue son d\u00e9veloppement international avec l’ouverture d’un premier point de vente franchis\u00e9\u00a0<\/span>au Canada\u00a0<\/span>en f\u00e9vrier 2015 \u00e0 Montr\u00e9al et un second en mai 2015\u00a0<\/span>\u00e0 Quebec.<\/span>\u00a0<\/span>
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Apr\u00e8s s\u2019\u00eatre export\u00e9e dans les d\u00e9partements d’Outre-Mer (Martiniqu<\/span>e et La R\u00e9union) et en Europe (Belgique, Portugal et Espagne), l\u2019enseigne vise un d\u00e9veloppement sur le continent am\u00e9ricain en commen\u00e7ant par la partie francophone du Canada pour poursuivre ensuite par la partie<\/span>\u00a0anglophone.\u00a0<\/span><\/p>

A moyen-terme, L\u2019Echelle Europ\u00e9enne compte ouvrir 5\u00a0points de vente au Qu\u00e9bec et 5\u00a0ou 6\u00a0dans l\u2019Ontario, en fonction des\u00a0zones de chalandise. Cette strat\u00e9gie de maillage\u00a0<\/span>\u00a0territorial s\u2019\u00e9tablit sur une p\u00e9riode de 3 \u00e0 5 ans. \u00a0\u00a0<\/span>
<\/p>

Mais l’enseigne a de plus grandes ambitions et souhaite viser ensuite le march\u00e9 am\u00e9ricain avec des implantations\u00a0dans les villes frontali\u00e8res comme Buffalo et Boston.<\/span><\/p>

Bas\u00e9e \u00e0 Saint-Jean-de-V\u00e9das dans le H\u00e9rault, L\u2019Echelle Europ\u00e9enne compte aujourd\u2019hui un r\u00e9seau de 45 magasins dont 15 en propre et 10 \u00e0 l’\u00e9tranger.\u00a0<\/span><\/p>

En\u00a0Belgique<\/b>, il existe deux master franchises de l’enseigne, l’une pour la partie n\u00e9erlandophone du pays dont le si\u00e8ge est \u00e0 Schelle (Anvers) et l’autre pour la partie francophone \u00a0et le Grand-Duch\u00e9 de Luxembourg,\u00a0<\/span>bas\u00e9e\u00a0<\/span>\u00e0 Jambes (Namur). La master franchise n\u00e9erlandophone \u00e0 aujourd’hui deux franchis\u00e9s, l’un \u00e0 Gand et l’autre \u00e0 Izegem.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

L’Echelle Europ\u00e9enne, l’enseigne fran\u00e7aise sp\u00e9cialis\u00e9e dans la vente de mat\u00e9riel permettant de travailler et de circuler en hauteur (\u00e9chelles, passerelles, \u00e9chafaudages, etc.) continue son d\u00e9veloppement international avec l’ouverture d’un premier point de vente franchis\u00e9\u00a0au Canada\u00a0en f\u00e9vrier 2015 \u00e0 Montr\u00e9al et un second en mai 2015\u00a0\u00e0 Quebec.\u00a0Apr\u00e8s s\u2019\u00eatre export\u00e9e dans les …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[41],"tags":[],"acf":[],"yoast_head":"\nL’Echelle Europ\u00e9enne s’implante au Canada - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/lechelle-europeenne-simplante-au-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L’Echelle Europ\u00e9enne s’implante au Canada - 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