{"id":22628,"date":"2025-11-19T21:42:26","date_gmt":"2025-11-19T20:42:26","guid":{"rendered":"https:\/\/www.fbf-bff.be\/carrefour-belgique-et-addretail-transforment-le-processus-de-promotion\/"},"modified":"2026-04-09T01:00:48","modified_gmt":"2026-04-08T23:00:48","slug":"carrefour-belgique-et-addretail-transforment-le-processus-de-promotion","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/carrefour-belgique-et-addretail-transforment-le-processus-de-promotion\/","title":{"rendered":"Carrefour Belgique et ADDRETAIL transforment le processus de promotion"},"content":{"rendered":"<b>Carrefour Belgique<\/b><span style=\"font-weight: 400\"> s&rsquo;est associ\u00e9 \u00e0 l&rsquo;agence de marketing et de communication sp\u00e9cialis\u00e9e dans le retail, <\/span><a href=\"https:\/\/www.fbf-bff.be\/fr\/formulas\/addretail\/\"><b>ADDRETAIL<\/b><\/a><span style=\"font-weight: 400\">, afin de transformer son processus de promotion. Cette collaboration a permis de cr\u00e9er un mode de travail plus agile, int\u00e9gr\u00e9 et centr\u00e9 sur l&rsquo;humain, r\u00e9unissant le Marketing, le D\u00e9veloppement commercial et les Achats.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Les promotions ont toujours \u00e9t\u00e9 l&rsquo;un des moteurs essentiels de la performance commerciale de Carrefour. Cependant, la pression croissante li\u00e9e aux promotions et les d\u00e9fis op\u00e9rationnels mettaient \u00e0 rude \u00e9preuve les \u00e9quipes internes et les d\u00e9lais.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Plut\u00f4t que de traiter uniquement les sympt\u00f4mes, Carrefour a fait le choix audacieux de lancer une <\/span><b>initiative de transformation du retail avec ADDRETAIL<\/b><span style=\"font-weight: 400\"> pour optimiser les workflows et red\u00e9finir la collaboration inter-d\u00e9partements.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Contrairement aux projets d&rsquo;optimisation traditionnels, cette initiative a donn\u00e9 la priorit\u00e9 \u00e0 <\/span><b>l\u2019alignement culturel<\/b><span style=\"font-weight: 400\"> et \u00e0 <\/span><b>l\u2019optimisation des processus marketing<\/b><span style=\"font-weight: 400\">. En abattant les barri\u00e8res entre les services et en favorisant la responsabilit\u00e9 partag\u00e9e de la d\u00e9cision d&rsquo;achat \u00e0 la mise sur le march\u00e9, le projet a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats concrets :<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><b>30 % d\u2019erreurs en moins<\/b><span style=\"font-weight: 400\"> dans les supports promotionnels<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>D\u00e9lais de r\u00e9alisation plus courts<\/b><span style=\"font-weight: 400\"> sur les \u00e9tapes cl\u00e9s de la livraison des campagnes<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><b>Meilleure coordination<\/b><span style=\"font-weight: 400\"> entre les \u00e9quipes strat\u00e9giques et op\u00e9rationnelles.<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">\u00ab Nous avons constat\u00e9 une v\u00e9ritable \u00e9volution dans les interactions entre les d\u00e9partements \u00bb, affirme <\/span><b>Jeroen Huys<\/b><span style=\"font-weight: 400\">, consultant en transformation chez ADDRETAIL. <\/span><span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">\u00ab Les \u00e9quipes travaillent d\u00e9sormais en toute confiance, avec une responsabilit\u00e9 partag\u00e9e et en maintenant le focus sur la r\u00e9ussite collective. \u00bb<\/span>\r\n\r\n<span style=\"font-weight: 400\">\u00ab Ce projet va au-del\u00e0 de l&rsquo;am\u00e9lioration des processus : il s&rsquo;agit d&rsquo;une v\u00e9ritable \u00e9volution culturelle \u00bb, explique <\/span><b>Yannick de Bi\u00e8vre<\/b><span style=\"font-weight: 400\">, Director of Marketing, Customer Services &amp; Analytics chez Carrefour Belgium. \u00ab En reconnectant le Marketing, le D\u00e9veloppement commercial et les Achats, nous avons instaur\u00e9 un rythme et une direction uniques. Cette unit\u00e9 nous permet d&rsquo;agir plus vite, de mani\u00e8re plus intelligente et de communiquer d&rsquo;une seule voix aupr\u00e8s du client. \u00bb<\/span>\r\n\r\n<span style=\"font-weight: 400\">Pour <\/span><b>ADDRETAIL<\/b><span style=\"font-weight: 400\">, ce partenariat refl\u00e8te une r\u00e9alit\u00e9 plus large : la transformation dans le commerce de d\u00e9tail n\u2019est pas une option, elle se joue d\u00e8s maintenant. Elle renforce la vision d\u2019une approche o\u00f9 les organisations adoptent agilit\u00e9, efficacit\u00e9 et travail d\u2019\u00e9quipe, et o\u00f9 la r\u00e9ussite p\u00e9renne repose sur plus que la technologie, n\u00e9cessitant un changement culturel, une discipline de processus et une v\u00e9ritable collaboration.<\/span>\r\n\r\n<span style=\"font-weight: 400\">\u00ab Le retail \u00e9volue plus vite que jamais. Rester pertinent ne d\u00e9pend pas seulement de la communication ou de la technologie \u00bb, souligne <\/span><b>Isabel Donvil<\/b><span style=\"font-weight: 400\">, CEO d\u2019ADDRETAIL. \u00ab Tout se joue dans la mani\u00e8re dont votre organisation connecte les points : la collaboration entre vos \u00e9quipes, la circulation de vos donn\u00e9es et la rencontre entre strat\u00e9gie et ex\u00e9cution. C\u2019est l\u00e0 que la transformation prend vie. Et c\u2019est pr\u00e9cis\u00e9ment l\u00e0 o\u00f9 ADDRETAIL peut faire la diff\u00e9rence. \u00bb<\/span>\r\n\r\n<span style=\"font-weight: 400\">V\u00e9ritable jalon dans la transformation continue du retail chez Carrefour Belgique, ce projet souligne l\u2019engagement de l\u2019entreprise en faveur de l\u2019innovation et de la collaboration. Mais surtout, il d\u00e9montre qu\u2019affronter ensemble les d\u00e9fis d\u2019aujourd\u2019hui est peut-\u00eatre la seule voie pour garantir le succ\u00e8s de demain.<\/span>\r\n<h2><b>\u00c0 propos de Carrefour Belgique<\/b><\/h2>\r\n<span style=\"font-weight: 400\">Carrefour Belgique est l\u2019un des principaux acteurs du retail dans le pays, desservant des millions de clients via un r\u00e9seau d\u2019hypermarch\u00e9s, de supermarch\u00e9s, de magasins de proximit\u00e9 et de solutions e-commerce. Engag\u00e9 pour la durabilit\u00e9 et l\u2019innovation, Carrefour continue de faire \u00e9voluer son offre afin de r\u00e9pondre aux besoins changeants des consommateurs belges.<\/span>\r\n<h2><b>\u00c0 propos d\u2019ADDRETAIL<\/b><\/h2>\r\n<a href=\"https:\/\/www.fbf-bff.be\/fr\/formulas\/addretail\/\"><span style=\"font-weight: 400\">ADDRETAIL<\/span><\/a><span style=\"font-weight: 400\"> est une agence de marketing et de communication retail qui stimule la transformation par la cr\u00e9ativit\u00e9, la data et la collaboration.<\/span>\r\n\r\n<span style=\"font-weight: 400\">L\u2019agence aide les retailers \u00e0 faire le lien entre strat\u00e9gie et ex\u00e9cution, en connectant les personnes, les processus et la finalit\u00e9.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Son expertise r\u00e9side dans la cr\u00e9ation d\u2019exp\u00e9riences retail phygital, \u00e0 la fois agiles et humaines. Car la vraie transformation n\u2019est pas seulement digitale, elle est avant tout culturelle.<\/span>","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgique s&rsquo;est associ\u00e9 \u00e0 l&rsquo;agence de marketing et de communication sp\u00e9cialis\u00e9e dans le retail, ADDRETAIL, afin de transformer son processus de promotion. Cette collaboration a permis de cr\u00e9er un mode de travail plus agile, int\u00e9gr\u00e9 et centr\u00e9 sur l&rsquo;humain, r\u00e9unissant le Marketing, le D\u00e9veloppement commercial et les Achats.<br \/>\n<br ...\n<\/p>\n","protected":false},"author":1,"featured_media":22601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[49,46,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carrefour Belgique et ADDRETAIL transforment le processus de promotion - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/carrefour-belgique-et-addretail-transforment-le-processus-de-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour Belgique et ADDRETAIL transforment le processus de promotion - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Carrefour Belgique s&rsquo;est associ\u00e9 \u00e0 l&rsquo;agence de marketing et de communication sp\u00e9cialis\u00e9e dans le retail, ADDRETAIL, afin de transformer son processus de promotion. Cette collaboration a permis de cr\u00e9er un mode de travail plus agile, int\u00e9gr\u00e9 et centr\u00e9 sur l&rsquo;humain, r\u00e9unissant le Marketing, le D\u00e9veloppement commercial et les Achats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbf-bff.be\/fr\/carrefour-belgique-et-addretail-transforment-le-processus-de-promotion\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T20:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T23:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2025\/11\/PR-CRF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fbf_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fbf_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/carrefour-belgique-et-addretail-transforment-le-processus-de-promotion\/\",\"url\":\"https:\/\/www.fbf-bff.be\/fr\/carrefour-belgique-et-addretail-transforment-le-processus-de-promotion\/\",\"name\":\"Carrefour Belgique et ADDRETAIL transforment le processus de promotion - 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