{"id":21700,"date":"2025-07-16T21:58:12","date_gmt":"2025-07-16T19:58:12","guid":{"rendered":"https:\/\/www.fbf-bff.be\/le-chiffre-daffaires-de-jumbo-progresse-grace-a-la-nouvelle-strategie-commerciale\/"},"modified":"2026-04-09T01:00:42","modified_gmt":"2026-04-08T23:00:42","slug":"le-chiffre-daffaires-de-jumbo-progresse-grace-a-la-nouvelle-strategie-commerciale","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/le-chiffre-daffaires-de-jumbo-progresse-grace-a-la-nouvelle-strategie-commerciale\/","title":{"rendered":"Le chiffre d&rsquo;affaires de Jumbo progresse \u00ab\u00a0gr\u00e2ce \u00e0 la nouvelle strat\u00e9gie commerciale\u00a0\u00bb"},"content":{"rendered":"<p style=\"font-weight: 400\"><strong>Jumbo a atteint un chiffre d&rsquo;affaires consolid\u00e9 de 5,8 milliards d&rsquo;euros au premier semestre, soit une hausse de 3,7 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. La cha\u00eene de supermarch\u00e9s n\u00e9erlandaise attribue cette progression \u00e0 \u00ab l&rsquo;ajustement strat\u00e9gique commercial \u00bb qu&rsquo;elle a mis en \u0153uvre au deuxi\u00e8me trimestre.<\/strong><\/p>\r\n<p style=\"font-weight: 400\">La croissance du chiffre d&rsquo;affaires est au rendez-vous au premier semestre pour Jumbo, tant au niveau du groupe qu&rsquo;en Belgique. Dans notre pays, le chiffre d&rsquo;affaires a augment\u00e9 d&rsquo;environ 25 % par rapport au premier semestre 2024. \u00c0 P\u00e2ques,\u00a0<a href=\"\/?page_id=38650\" saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/franchisingbelgium.be\/la-franchise-en-belgique\/&amp;source=gmail&amp;ust=1752781635345000&amp;usg=AOvVaw0zKIqcT9vg3ofhHcEfAq8F\" class=\"broken_link\">le r\u00e9seau de franchise<\/a>\u00a0Jumbo Belgique a franchi le cap symbolique des 10 millions d&rsquo;euros de chiffre d&rsquo;affaires en une semaine.<\/p>\r\n<p style=\"font-weight: 400\">\u201cLa croissance positive du premier Jumbo Foodmarkt en Belgique (Gand) est particuli\u00e8rement remarquable\u201d, a d\u00e9clar\u00e9 la cha\u00eene de supermarch\u00e9s n\u00e9erlandaise. Jumbo a ouvert<a href=\"https:\/\/www.gondola.be\/fr\/news\/jumbo-ouvre-son-40eme-magasin-belge-genk\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gondola.be\/fr\/news\/jumbo-ouvre-son-40eme-magasin-belge-genk&amp;source=gmail&amp;ust=1752781635345000&amp;usg=AOvVaw0HtAVuAtMsr-UttfgG_ycB\"><strong>\u00a0hier \u00e0 Genk<\/strong><\/a>\u00a0son quaranti\u00e8me magasin en Belgique. Elle conna\u00eet \u00e9galement une croissance aux Pays-Bas, o\u00f9 elle d\u00e9tient une part de march\u00e9 de 20,1 %. Jumbo explique ces bons r\u00e9sultats par la nouvelle strat\u00e9gie commerciale mise en place \u00e0 partir du deuxi\u00e8me trimestre. \u201cL&rsquo;accent mis sur les clients, les magasins et l&rsquo;assortiment est le moteur de l&rsquo;augmentation du nombre de clients et de la satisfaction de la client\u00e8le. (&#8230;) Afin d&rsquo;\u00eatre encore plus pertinent pour ses clients, Jumbo va encore mieux adapter l&rsquo;assortiment et les nouveaux concepts de magasin aux souhaits des clients locaux dans chaque zone commerciale.\u201d<\/p>\r\n<p style=\"font-weight: 400\">Jumbo s&rsquo;attend \u00e0 ce que la pression sur les prix d&rsquo;achat reste un d\u00e9fi pour l&rsquo;ensemble du secteur, notamment pour les marques leaders et les fruits et l\u00e9gumes frais. L&rsquo;entreprise indique \u00e9galement que la recherche d&rsquo;un nouveau CEO et d&rsquo;un membre du conseil de surveillance est en cours.<\/p>\r\n<p style=\"font-weight: 400\">Source\u00a0: Gondola<\/p>\r\n<a href=\"\/?p=51481\" class=\"broken_link\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54960 size-full\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2024\/12\/JUMBO-FR.png\" alt=\"Jumbo Contact\" width=\"2000\" height=\"600\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Jumbo a atteint un chiffre d&rsquo;affaires consolid\u00e9 de 5,8 milliards d&rsquo;euros au premier semestre, soit une hausse de 3,7 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. La cha\u00eene de supermarch\u00e9s n\u00e9erlandaise attribue cette progression \u00e0 \u00ab l&rsquo;ajustement strat\u00e9gique commercial \u00bb qu&rsquo;elle a mis en \u0153uvre au deuxi\u00e8me trimestre.<br \/>\nLa croissance du &#8230;<\/p>\n","protected":false},"author":1,"featured_media":21689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[49,46,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le chiffre d&rsquo;affaires de Jumbo progresse \u00ab\u00a0gr\u00e2ce \u00e0 la nouvelle strat\u00e9gie commerciale\u00a0\u00bb - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/le-chiffre-daffaires-de-jumbo-progresse-grace-a-la-nouvelle-strategie-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le chiffre d&rsquo;affaires de Jumbo progresse \u00ab\u00a0gr\u00e2ce \u00e0 la nouvelle strat\u00e9gie commerciale\u00a0\u00bb - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Jumbo a atteint un chiffre d&rsquo;affaires consolid\u00e9 de 5,8 milliards d&rsquo;euros au premier semestre, soit une hausse de 3,7 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. 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