{"id":20214,"date":"2025-01-29T16:38:13","date_gmt":"2025-01-29T15:38:13","guid":{"rendered":"https:\/\/www.fbf-bff.be\/exclusivite-territoriale-et-usage-dinternet\/"},"modified":"2026-04-09T01:00:36","modified_gmt":"2026-04-08T23:00:36","slug":"exclusivite-territoriale-et-usage-dinternet","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/exclusivite-territoriale-et-usage-dinternet\/","title":{"rendered":"Exclusivit\u00e9 territoriale et usage d\u2019internet"},"content":{"rendered":"<span style=\"font-weight: 400\">Un arr\u00eat de la Cour d\u2019appel de Paris du 2 octobre 2024 se penche sur cette question (arr\u00eat 23\/09584) dans un dossier o\u00f9 un distributeur disposant d\u2019une exclusivit\u00e9 territoriale reprochait \u00e0 un autre distributeur des m\u00eames produits du m\u00eame fabricant, mais pour un autre territoire, d\u2019empi\u00e9ter sur son territoire.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Il convient de reprendre la distinction entre les ventes actives et les ventes passives\u00a0: les ventes actives peuvent \u00eatre d\u00e9finies par l\u2019action volontaire du vendeur visant \u00e0 inciter le client \u00e0 l\u2019achat, alors que les ventes passives\u00a0peuvent se d\u00e9finir par les ventes non sollicit\u00e9es par le vendeur et qui font suite \u00e0 des demandes spontan\u00e9es de clients.<\/span>\r\n\r\n<span style=\"font-weight: 400\">En l\u2019esp\u00e8ce, la soci\u00e9t\u00e9 A soutient que la soci\u00e9t\u00e9 B a commis des actes de concurrence d\u00e9loyale par l\u2019utilisation d\u2019un site internet et par des d\u00e9marchages actifs de clients sur son territoire exclusif.<\/span>\r\n\r\n<span style=\"font-weight: 400\">La Cour a analys\u00e9 le r\u00e8glement d\u2019exemption n\u00b0330\/2010 (applicable au contrat)<\/span><span style=\"font-weight: 400\"> et plus particuli\u00e8rement les articles 2 et 4 de ce r\u00e8glement. Ce r\u00e8glement d\u2019applique aussi bien en France qu\u2019en Belgique et l\u2019appr\u00e9ciation de la Cour d\u2019appel de Paris nous int\u00e9resse donc au plus haut point.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Sur l\u2019usage du site internet, la Cour a jug\u00e9 que cette utilisation n\u2019a pas g\u00e9n\u00e9r\u00e9 des ventes actives et n\u2019\u00e9tait donc pas interdite.<\/span>\r\n\r\n<span style=\"font-weight: 400\">L\u2019arr\u00eat de la Cour pr\u00e9cise que la soci\u00e9t\u00e9 B avait un site internet de pr\u00e9sentation. Or ce site ne permettait pas la prospection active de la client\u00e8le de la soci\u00e9t\u00e9 A.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Par ailleurs, la r\u00e9daction du site dans la langue de la soci\u00e9t\u00e9 A n\u2019est pas un \u00e9l\u00e9ment d\u00e9terminant pour la Cour permettant de d\u00e9montrer la captation active de la client\u00e8le des produits du fabricant.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Par contre, sur le d\u00e9marchage actif, la Cour a reconnu la faute de concurrence d\u00e9loyale.<\/span>\r\n\r\n<span style=\"font-weight: 400\">En l\u2019esp\u00e8ce, la soci\u00e9t\u00e9 A, sur qui p\u00e8sait la charge de la preuve, a fourni des documents \u00e9crits attestant du d\u00e9marchage actif de la soci\u00e9t\u00e9 B sur son territoire prot\u00e9g\u00e9.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Dans ces conditions, la Cour a retenu que les agissements de la soci\u00e9t\u00e9 B \u00e9taient constitutifs de fautes de concurrence d\u00e9loyale de nature \u00e0 engager sa responsabilit\u00e9 d\u00e9lictuelle.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Pour chiffrer le pr\u00e9judice la soci\u00e9t\u00e9 A, les juges ont accept\u00e9 de reprendre le chiffre d\u2019affaires r\u00e9alis\u00e9 par la soci\u00e9t\u00e9 B.\u00a0<\/span>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400\">Pierre Demolin<\/span>\r\n\r\n<span style=\"font-weight: 400\">Avocat aux barreaux de Mons et de Paris<\/span>\r\n\r\n<span style=\"font-weight: 400\">www.dbbdefenso.be<\/span>","protected":false},"excerpt":{"rendered":"<p>Un arr\u00eat de la Cour d\u2019appel de Paris du 2 octobre 2024 se penche sur cette question (arr\u00eat 23\/09584) dans un dossier o\u00f9 un distributeur disposant d\u2019une exclusivit\u00e9 territoriale reprochait \u00e0 un autre distributeur des m\u00eames produits du m\u00eame fabricant, mais pour un autre territoire, d\u2019empi\u00e9ter sur son territoire.<br \/>\n<br ...\n<\/p>\n","protected":false},"author":1,"featured_media":20215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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