{"id":20162,"date":"2025-01-22T17:44:57","date_gmt":"2025-01-22T16:44:57","guid":{"rendered":"https:\/\/www.fbf-bff.be\/albert-heijn-augmente-sa-part-de-marche-en-flandre-et-aux-pays-bas\/"},"modified":"2026-04-09T01:00:35","modified_gmt":"2026-04-08T23:00:35","slug":"albert-heijn-augmente-sa-part-de-marche-en-flandre-et-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/albert-heijn-augmente-sa-part-de-marche-en-flandre-et-aux-pays-bas\/","title":{"rendered":"Albert Heijn augmente sa part de march\u00e9 en Flandre et aux Pays-Bas"},"content":{"rendered":"<p style=\"font-weight: 400\"><strong>Le r\u00e9seau de franchise\u00a0<a href=\"\/?p=45498\" saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/franchisingbelgium.be\/franchises\/albert-heijn\/&amp;source=gmail&amp;ust=1737635793827000&amp;usg=AOvVaw1KNqI9j7hV6Ov9Ncq2OStq\" class=\"broken_link\">Albert Heijn<\/a>\u00a0continue \u00e0 bien se porter. Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, le retailer n\u00e9erlandais affiche des chiffres de croissance. Il a \u00e9galement augment\u00e9 sa part de march\u00e9 aux Pays-Bas et en Flandre.<\/strong><\/p>\r\n<p style=\"font-weight: 400\">Heijn se d\u00e9marque de plus en plus de la concurrence. La part de march\u00e9 d&rsquo;Albert Heijn aux Pays-Bas est pass\u00e9e de 36,8 % en 2023 \u00e0 37,7 % en 2024, selon les chiffres de NielsenIQ. Le\u00a0<a href=\"\/?page_id=38650\" saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/franchisingbelgium.be\/la-franchise-en-belgique\/&amp;source=gmail&amp;ust=1737635793827000&amp;usg=AOvVaw1iE8GNWpYKUZfIHPagCPyM\" class=\"broken_link\">r\u00e9seau de franchise<\/a>\u00a0Albert Heijn se porte \u00e9galement bien en Flandre, avec une croissance de sa part de march\u00e9\u00a0(les chiffres exacts ne sont pas connus). Selon le retailer, la croissance est due \u00e0 la fois \u00e0 une augmentation du nombre de clients et \u00e0 une plus grande fid\u00e9lit\u00e9 des clients existants, des tendances qui se sont particuli\u00e8rement manifest\u00e9es en d\u00e9cembre. \u00ab L&rsquo;impact de la d\u00e9cision d&rsquo;arr\u00eater la vente de produits du tabac d\u00e8s le 1er janvier 2024 a \u00e9t\u00e9 largement compens\u00e9 par les effets positifs de la coop\u00e9ration avec Albert Heijn Jan Linders et, en particulier, par la croissance significative des ventes de produits sains et durables \u00bb, a d\u00e9clar\u00e9 Albert Heijn dans son communiqu\u00e9. Les ventes de produits ayant un Nutri-Score A ou B ont augment\u00e9 de 0,8 point de pourcentage pour atteindre 48,8 %. En raison des crit\u00e8res plus stricts pour l&rsquo;attribution du score, moins de produits ont atteint A ou B. Dans la cat\u00e9gorie des fruits et l\u00e9gumes, les ventes de produits bio ont augment\u00e9 de 16 % en 2024. L&rsquo;ann\u00e9e derni\u00e8re, les clients ont choisi plus souvent la marque propre d&rsquo;Albert Heijn, qui repr\u00e9sente d\u00e9sormais pr\u00e8s de 55 % des ventes. Le supermarch\u00e9 a ouvert 13 nouveaux magasins aux Pays-Bas et cinq en Flandre en 2024. Cela porte le total \u00e0 1.276 magasins, dont 185 AH to go.<\/p>\r\n<a href=\"\/?p=45498\" class=\"broken_link\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-55227 size-full\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2025\/01\/ALBERT-HEIJN-FR.png\" alt=\"Albert Heijn Contact FR\" width=\"2000\" height=\"600\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9seau de franchise\u00a0Albert Heijn\u00a0continue \u00e0 bien se porter. Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, le retailer n\u00e9erlandais affiche des chiffres de croissance. Il a \u00e9galement augment\u00e9 sa part de march\u00e9 aux Pays-Bas et en Flandre.<br \/>\nHeijn se d\u00e9marque de plus en plus de la concurrence. La part de march\u00e9 d&rsquo;Albert &#8230;<\/p>\n","protected":false},"author":1,"featured_media":20151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[49,46,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Albert Heijn augmente sa part de march\u00e9 en Flandre et aux Pays-Bas - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/albert-heijn-augmente-sa-part-de-marche-en-flandre-et-aux-pays-bas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn augmente sa part de march\u00e9 en Flandre et aux Pays-Bas - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Le r\u00e9seau de franchise\u00a0Albert Heijn\u00a0continue \u00e0 bien se porter. Pour la sixi\u00e8me ann\u00e9e cons\u00e9cutive, le retailer n\u00e9erlandais affiche des chiffres de croissance. Il a \u00e9galement augment\u00e9 sa part de march\u00e9 aux Pays-Bas et en Flandre. Heijn se d\u00e9marque de plus en plus de la concurrence. 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