{"id":17114,"date":"2024-02-14T21:42:01","date_gmt":"2024-02-14T20:42:01","guid":{"rendered":"https:\/\/www.fbf-bff.be\/carrefour-belgique-est-elue-enseigne-de-lannee-2024\/"},"modified":"2026-04-06T01:00:23","modified_gmt":"2026-04-05T23:00:23","slug":"carrefour-belgique-est-elue-enseigne-de-lannee-2024","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/carrefour-belgique-est-elue-enseigne-de-lannee-2024\/","title":{"rendered":"Carrefour Belgique est \u00e9lue \u00ab Enseigne de l’Ann\u00e9e 2024 \u00bb"},"content":{"rendered":"

Zaventem, 9 f\u00e9vrier 2024<\/strong>\u00a0\u2013 Sur la base d’une \u00e9tude ind\u00e9pendante men\u00e9e par NielsenIQ aupr\u00e8s de plus de 15.000\u00a0consommateurs belges, Carrefour Belgique a \u00e9t\u00e9 \u00e9lue \u00ab\u00a0Enseigne de l’Ann\u00e9e 2024\u00a0\u00bb. Ce sont surtout l’offre diversifi\u00e9e, le programme \u00ab\u00a0Act for Food\u00a0\u00bb et les promotions cibl\u00e9es de Carrefour Belgique qui ont \u00e9t\u00e9 appr\u00e9ci\u00e9s.<\/p>\r\n\r\n

Par et pour les consommateurs<\/strong><\/h3>\r\n

Le CEO Geoffroy Gersdorff s’est vu remettre personnellement le prix ce jeudi 8 f\u00e9vrier, au nom de toute l’\u00e9quipe de Carrefour Belgique :\u00a0\u00ab\u00a0Cette reconnaissance refl\u00e8te les efforts continus de nos collaborateurs et de nos partenaires\u00a0franchis\u00e9s<\/a>\u00a0pour placer la barre tr\u00e8s haut en mati\u00e8re de qualit\u00e9, d’exp\u00e9rience magasin, de diversit\u00e9 et de durabilit\u00e9. Nous tenons \u00e0 remercier sinc\u00e8rement tous nos clients pour leur confiance et leur appr\u00e9ciation. Cela nous encourage vraiment \u00e0 continuer \u00e0 d\u00e9passer leurs attentes !\u00a0\u00bb<\/em><\/p>\r\n\r\n\r\n

\"Carrefour\"

Yannick de Bi\u00e8vre et Geoffroy Gersdorff<\/p><\/div>\r\n

Pourquoi Carrefour Belgique ?\u00a0<\/strong><\/h3>\r\n

Selon l\u2019\u00e9tude, Carrefour Belgique a r\u00e9ussi \u00e0 se d\u00e9marquer et \u00e0 conqu\u00e9rir le c\u0153ur des consommateurs belges gr\u00e2ce \u00e0 une s\u00e9rie d\u2019atouts uniques :<\/p>\r\n

Offre<\/strong><\/p>\r\n

Gr\u00e2ce \u00e0 une gamme de produits particuli\u00e8rement \u00e9tendue, Carrefour,\u00a0Carrefour Market<\/a>\u00a0et\u00a0Carrefour Express<\/a>\u00a0r\u00e9pondent aux besoins divers de la quasi-totalit\u00e9 de ses clients.<\/p>\r\n

Act for Food<\/strong><\/p>\r\n

Gr\u00e2ce \u00e0\u00a0le programme\u00a0<\/strong>Act for Food<\/strong>,<\/strong>\u00a0Carrefour s’engage pleinement en faveur d’une transition alimentaire durable et d’une r\u00e9duction de son empreinte \u00e9cologique.<\/p>\r\n

Par le biais d\u2019actions concr\u00e8tes destin\u00e9es \u00e0 permettre \u00e0 chacun d\u2019avoir acc\u00e8s \u00e0 la meilleure alimentation.<\/p>\r\n

Promotions hebdomadaires<\/strong><\/p>\r\n

En proposant des promotions hebdomadaires et des prix bas permanents \u2013 notamment sur les produits biologiques et locaux \u2013, Carrefour contribue activement au pouvoir d’achat des consommateurs.<\/p>\r\n\r\n

Comment le laur\u00e9at est-il choisi ?<\/strong><\/h3>\r\n

Le logo \u00ab\u00a0\u00c9lue Enseigne de l\u2019Ann\u00e9e \u00bb est une initiative de POY\u00a0Operations. Cette organisation est \u00e0 l’origine du label \u00ab\u00a0\u00c9lu Produit de l’Ann\u00e9e\u00a0\u00bb ainsi que ses d\u00e9riv\u00e9s \u00ab \u00c9lue Marque de l\u2019Ann\u00e9e \u00bb et \u00ab \u00c9lu Produit Distributeur de l\u2019Ann\u00e9e \u00bb.<\/p>\r\n

Les laur\u00e9ats sont d\u00e9sign\u00e9s de mani\u00e8re ind\u00e9pendante par une \u00e9tude r\u00e9alis\u00e9e par le cabinet d’\u00e9tudes NielsenIQ. Pas moins de 15.000 consommateurs belges y ont particip\u00e9 fin 2023.<\/p>\r\n\r\n

Une marque de confiance\u00a0<\/strong><\/h3>\r\n

Pr\u00e9sent dans les rayons des magasins depuis 1987, \u00ab \u00c9lu Produit de l’Ann\u00e9e \u00bb est devenu une marque de confiance qui guide plus de 7 Belges sur 10 dans leur processus d\u2019achats du quotidien. Le logo ainsi que ses d\u00e9riv\u00e9s se sont d\u00e9ploy\u00e9s \u00e0 l\u2019international pour \u00eatre aujourd\u2019hui pr\u00e9sents dans pr\u00e8s de 40 pays.<\/p>\r\n

Cliquez sur le choix de l\u2019enseigne pour plus d\u2019information pour devenir franchis\u00e9\u00a0;\u00a0Carrefour Market<\/a>\u00a0ou\u00a0Carrefour Express<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Zaventem, 9 f\u00e9vrier 2024\u00a0\u2013 Sur la base d’une \u00e9tude ind\u00e9pendante men\u00e9e par NielsenIQ aupr\u00e8s de plus de 15.000\u00a0consommateurs belges, Carrefour Belgique a \u00e9t\u00e9 \u00e9lue \u00ab\u00a0Enseigne de l’Ann\u00e9e 2024\u00a0\u00bb. Ce sont surtout l’offre diversifi\u00e9e, le programme \u00ab\u00a0Act for Food\u00a0\u00bb et les promotions cibl\u00e9es de Carrefour Belgique qui ont \u00e9t\u00e9 appr\u00e9ci\u00e9s.
\n
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