{"id":16535,"date":"2023-12-13T13:49:17","date_gmt":"2023-12-13T12:49:17","guid":{"rendered":"https:\/\/www.fbf-bff.be\/?p=16535"},"modified":"2026-04-09T01:00:20","modified_gmt":"2026-04-08T23:00:20","slug":"les-reseaux-de-franchise-et-la-protection-des-donnees-a-caractere-personnel","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/les-reseaux-de-franchise-et-la-protection-des-donnees-a-caractere-personnel\/","title":{"rendered":"Les r\u00e9seaux de franchise et la protection des donn\u00e9es \u00e0 caract\u00e8re personnel"},"content":{"rendered":"Bien qu\u2019entr\u00e9 en vigueur le 25 mai 2018, la conformit\u00e9 au R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (\u00ab RGPD \u00bb ou \u00ab GDPR \u00bb en Anglais) reste toujours un d\u00e9fi \u00e0 relever pour beaucoup d\u2019entreprises, en particulier les r\u00e9seaux de franchise. En effet, ce partenariat commercial entre entreprises implique naturellement des traitements de donn\u00e9es \u00e0 caract\u00e8re personnel auxquels le RGPD s\u2019applique, que ce soit les donn\u00e9es des clients, du personnel ou des fournisseurs.\r\n\r\nLes donn\u00e9es \u00e0 caract\u00e8re personnel des clients pr\u00e9sentent une valeur commerciale importante, tant pour le franchiseur que pour le franchis\u00e9, et sont d\u2019ailleurs souvent collect\u00e9es en masse. Ces donn\u00e9es clients peuvent \u00eatre des coordonn\u00e9es de contacts, des donn\u00e9es relatives aux paiements et cartes de paiement, des informations de g\u00e9olocalisation, des tendances d\u2019achats, etc. Toutes ces donn\u00e9es, associ\u00e9es \u00e0 des logiciels ou algorithmes de statistiques ou d\u2019analyse, permettent notamment de mettre en place des programmes de fid\u00e9lit\u00e9 personnalisables, de mieux cerner les int\u00e9r\u00eats des clients, de d\u00e9velopper de nouveaux produits, etc.\r\n\r\nCes traitements de donn\u00e9es pr\u00e9sentent incontestablement des avantages mais ne sont pas sans risque au regard du RGPD.\r\n\r\nTout d\u2019abord, les autorit\u00e9s de contr\u00f4le nationales peuvent sanctionner les infractions aux dispositions les plus importantes du RGPD par des amendes administratives dont les montants les plus \u00e9lev\u00e9s peuvent aller jusqu\u2019\u00e0 20 millions d\u2019euros ou jusqu\u2019\u00e0 4 % du chiffre d\u2019affaires annuel mondial total. Outre une sanction p\u00e9cuniaire significative, le manque de conformit\u00e9 aux r\u00e8gles en mati\u00e8re de la protection des donn\u00e9es et de la vie priv\u00e9e peut ternir la r\u00e9putation de l\u2019enti\u00e8ret\u00e9 du r\u00e9seau de franchise. Entretemps, l\u2019APD a pu infliger des amendes pouvant aller jusqu\u2019\u00e0 30.000 euros (d\u00e9cision 77\/2023), voire 100.000 euros (d\u00e9cision 56\/2021).\r\n\r\nLisez plus ici<\/a>\r\n\r\nBenoit Simpelaere \u2013 Leonard Hawkes (DPO) \u2013 Tatiana De Schepper\r\n\r\nFLINN LAW","protected":false},"excerpt":{"rendered":"

Bien qu\u2019entr\u00e9 en vigueur le 25 mai 2018, la conformit\u00e9 au R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (\u00ab RGPD \u00bb ou \u00ab GDPR \u00bb en Anglais) reste toujours un d\u00e9fi \u00e0 relever pour beaucoup d\u2019entreprises, en particulier les r\u00e9seaux de franchise. En effet, ce partenariat commercial entre entreprises implique …<\/p>\n","protected":false},"author":1,"featured_media":16380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[52],"tags":[],"acf":[],"yoast_head":"\nLes r\u00e9seaux de franchise et la protection des donn\u00e9es \u00e0 caract\u00e8re personnel - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/les-reseaux-de-franchise-et-la-protection-des-donnees-a-caractere-personnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e9seaux de franchise et la protection des donn\u00e9es \u00e0 caract\u00e8re personnel - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Bien qu\u2019entr\u00e9 en vigueur le 25 mai 2018, la conformit\u00e9 au R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (\u00ab RGPD \u00bb ou \u00ab GDPR \u00bb en Anglais) reste toujours un d\u00e9fi \u00e0 relever pour beaucoup d\u2019entreprises, en particulier les r\u00e9seaux de franchise. 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