{"id":15179,"date":"2023-03-22T22:30:24","date_gmt":"2023-03-22T21:30:24","guid":{"rendered":"https:\/\/www.fbf-bff.be\/ce-20-mars-2023-la-marque-carrefour-a-ete-elue-marque-de-lannee\/"},"modified":"2026-04-09T01:00:12","modified_gmt":"2026-04-08T23:00:12","slug":"ce-20-mars-2023-la-marque-carrefour-a-ete-elue-marque-de-lannee","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/ce-20-mars-2023-la-marque-carrefour-a-ete-elue-marque-de-lannee\/","title":{"rendered":"Ce 20 mars 2023, la marque Carrefour a \u00e9t\u00e9 \u00ab \u00c9lue marque de l\u2019ann\u00e9e \u00bb"},"content":{"rendered":"<p style=\"font-weight: 400\">L\u2019organisation \u00ab \u00c9lu Produit de l\u2019Ann\u00e9e Belgique \u00bb qui existe d\u00e9j\u00e0 depuis plus de 15 ans a lanc\u00e9 une toute nouvelle initiative : \u00ab \u00c9lue marque de l\u2019ann\u00e9e \u00bb.<\/p>\r\n<p style=\"font-weight: 400\">Ce logo \u00ab\u00a0Elue marque de l\u2019ann\u00e9e\u00a0\u00bb vise \u00e0 valoriser une gamme compl\u00e8te et \u00e0 rassurer sur la qualit\u00e9 et les engagements soci\u00e9taux de celle-ci aupr\u00e8s du consommateur.<\/p>\r\n<p style=\"font-weight: 400\">L\u2019organisme ind\u00e9pendant Nielsen a donc organis\u00e9 une \u00e9tude sur un total de 10.000 consommateurs en Belgique, fin 2022. Ceux-ci ont pu \u00e9valuer les diff\u00e9rentes marques en se basant sur diff\u00e9rents crit\u00e8res comme l&rsquo;attractivit\u00e9, le caract\u00e8re innovant, les engagements environnementaux et soci\u00e9taux, etc.\u00a0\u00a0\u00a0 De nombreuses marques de distributeurs de grandes enseignes belges ont particip\u00e9 \u00e0 la comp\u00e9tition et, parmi elles, c\u2019est la marque Carrefour qui a remport\u00e9 le pl\u00e9biscite des consommateurs.<\/p>\r\n<p style=\"font-weight: 400\">Cette gamme de produits Carrefour repr\u00e9sente 26% du chiffre d\u2019affaires total de Carrefour Belgique en valeur et 46% en volume. La mission de Carrefour est de rendre le meilleur accessible \u00e0 tous. Les produits Carrefour sont, en effet, en moyenne 30% moins chers que ceux des marques nationales. C\u2019est d\u2019ailleurs pour renforcer cette priorit\u00e9 gr\u00e2ce \u00e0 des actions concr\u00e8tes que Carrefour a lanc\u00e9, d\u00e8s 2018, son plan Act for Food.<\/p>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-51281\" src=\"https:\/\/franchisingbelgium.be\/wp-content\/uploads\/2023\/03\/Carrefour.jpeg\" alt=\"Carrefour\" width=\"944\" height=\"665\" \/>\r\n<p style=\"font-weight: 400\">Les produits Carrefour se sont particuli\u00e8rement diff\u00e9renci\u00e9s par\u00a0:<\/p>\r\n\r\n<ul style=\"font-weight: 400\">\r\n \t<li>Un strict respect des cahiers des charges qui vont au-del\u00e0 des exigences l\u00e9gales en mati\u00e8re de composition des produits, d&rsquo;origine des ingr\u00e9dients et de qualit\u00e9 nutritionnelle.<\/li>\r\n \t<li>Des produits qui allient qualit\u00e9 gustative et qualit\u00e9 nutritionnelle en r\u00e9duisant le sel, le sucre, les mati\u00e8res grasses et les acides gras satur\u00e9s.<\/li>\r\n \t<li>L\u2019application par Carrefour du principe de pr\u00e9caution en supprimant de ses produits pr\u00e9emball\u00e9s 128 additifs controvers\u00e9s bien qu&rsquo;ils soient encore autoris\u00e9s par la l\u00e9gislation.<\/li>\r\n \t<li>La pr\u00e9occupation de Carrefour pour la lutte contre la d\u00e9forestation et les produits sans huiles de palme ou \u00e0 d\u00e9faut une huile de palme certifi\u00e9e durable (RSPO) et tra\u00e7able.<\/li>\r\n \t<li>La priorit\u00e9 donn\u00e9e aux emballages responsables. Dans le cadre du programme \u00ab\u00a0Act for Food\u00a0\u00bb, Carrefour s\u2019est fix\u00e9 pour objectif de r\u00e9duire sa consommation de plastique et d&rsquo;atteindre 100 % d&#8217;emballages recyclables d&rsquo;ici 2025.<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>L\u2019organisation \u00ab \u00c9lu Produit de l\u2019Ann\u00e9e Belgique \u00bb qui existe d\u00e9j\u00e0 depuis plus de 15 ans a lanc\u00e9 une toute nouvelle initiative : \u00ab \u00c9lue marque de l\u2019ann\u00e9e \u00bb.<br \/>\nCe logo \u00ab\u00a0Elue marque de l\u2019ann\u00e9e\u00a0\u00bb vise \u00e0 valoriser une gamme compl\u00e8te et \u00e0 rassurer sur la qualit\u00e9 et les engagements &#8230;<\/p>\n","protected":false},"author":1,"featured_media":15180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[46,51],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce 20 mars 2023, la marque Carrefour a \u00e9t\u00e9 \u00ab \u00c9lue marque de l\u2019ann\u00e9e \u00bb - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/ce-20-mars-2023-la-marque-carrefour-a-ete-elue-marque-de-lannee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce 20 mars 2023, la marque Carrefour a \u00e9t\u00e9 \u00ab \u00c9lue marque de l\u2019ann\u00e9e \u00bb - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"L\u2019organisation \u00ab \u00c9lu Produit de l\u2019Ann\u00e9e Belgique \u00bb qui existe d\u00e9j\u00e0 depuis plus de 15 ans a lanc\u00e9 une toute nouvelle initiative : \u00ab \u00c9lue marque de l\u2019ann\u00e9e \u00bb. 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