{"id":10083,"date":"2021-04-30T09:14:22","date_gmt":"2021-04-30T07:14:22","guid":{"rendered":"https:\/\/www.fbf-bff.be\/le-point-de-la-franchise-chez-carrefour-belgique\/"},"modified":"2021-04-30T09:14:22","modified_gmt":"2021-04-30T07:14:22","slug":"le-point-de-la-franchise-chez-carrefour-belgique","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/le-point-de-la-franchise-chez-carrefour-belgique\/","title":{"rendered":"Le point de la franchise chez Carrefour Belgique"},"content":{"rendered":"<p style=\"font-weight: 400\">Carrefour Belgique en 2002 comptait un total de 703 magasins franchis\u00e9s qui g\u00e9n\u00e8rent 65% du chiffre d&rsquo;affaires de l&rsquo;enseigne, une des clefs du succ\u00e8s de l&rsquo;enseigne souvent ignor\u00e9e par le grand public.<\/p>\r\nL&rsquo;an dernier, les ouvertures de nouveaux magasins a \u00e9t\u00e9 \u00e0 un rythme qui a \u00e9t\u00e9 bouscul\u00e9 bien \u00e9videmment par la crise du Covid, obligeant les franchis\u00e9s \u00e0 s&rsquo;adapter \u00e0 cette situation.\r\n\r\nEn octobre 2020, les franchis\u00e9s de l&rsquo;enseigne <a href=\"https:\/\/franchisingbelgium.be\/formule\/carrefour-market\/?lang=fr\" target=\"_blank\" rel=\"noopener\">Market<\/a> affichaient une croissance de 14% et ceux de l&rsquo;enseigne <a href=\"https:\/\/franchisingbelgium.be\/formule\/carrefour-express\/?lang=fr\" target=\"_blank\" rel=\"noopener\">Express<\/a> de 5%. Il faut remarquer cependant que parmi les 305 magasins Express franchis\u00e9s, 69 ont souffert plus sp\u00e9cifiquement des cons\u00e9quences de la pand\u00e9mie. En effet, ces magasins de passage\u00a0situ\u00e9s dans les quartiers de bureaux, zones touristiques, gares et stations de m\u00e9tro d\u00e9sert\u00e9es, ou dans les h\u00f4pitaux ont vu leur chiffre d&rsquo;affaires diminuer de 35% \u00e0 80%. Carrefour suit de pr\u00e8s la situation de ces magasins et a mis en place une s\u00e9rie de mesures pour les assister.\r\n\r\n<strong>Un programme des ouvertures impact\u00e9s par la crise Covid<\/strong>\r\n\r\nLa crise sanitaire a eu un impact indiscutable sur le rythme d&rsquo;ouvertures des magasins Express qui a \u00e9t\u00e9 moins soutenu que pr\u00e9vu.\r\n\r\nSept Express franchis\u00e9s ont ouvert leurs portes portant leur nombre \u00e0 305 dont 5 suivant le nouveau concept Express nouvelle\u00a0g\u00e9n\u00e9ration.\r\n\r\nQuatre\u00a0 Carrefour Market franchis\u00e9s et Mestdagh ont ouvert leurs portes portant le nombre de magasins Market franchis\u00e9s \u00e0 312 et de Carrefour Mestdagh \u00e0 86.\r\n\r\nLe contrat de master franchise avec le groupe Mestdagh\u00a0a \u00e9t\u00e9 reconduit pour une p\u00e9riode de 10 ans et le contrat de franchise avec Lukoil a \u00e9t\u00e9 renouvel\u00e9 pour une p\u00e9riode de 5 ans.\r\n\r\n<strong>Carrefour Express nouvelle g\u00e9n\u00e9ration\u00a0<\/strong>\r\n\r\nLe Carrefour Express Colonies ouvert fin\u00a02019 \u00e0 deux pas de la gare Centrale de Bruxelles r\u00e9pond surtout aux besoins de la client\u00e8le des bureaux du quartier. Une large place y est faite au bio ainsi qu\u2019aux solutions de repas rapides et saines pr\u00e9par\u00e9es sur place et disponibles en libre service, \u00e0 emporter ou \u00e0 consommer dans un espace lounge.\r\n\r\nEn juillet 2020, le Carrefour Express Maelbeek a ouvert en plein quartier europ\u00e9en. Son offre est ajust\u00e9e aux clients de passage et aux riverains, avec des repas pr\u00eats \u00e0 consommer, mais aussi des produits frais \u00e0 cuisiner ainsi qu&rsquo;une grande vari\u00e9t\u00e9 de produits du quotidien. Ce magasin con\u00e7u pour g\u00e9n\u00e9rer une empreinte \u00e9cologique minimale propose un vaste assortiment Carrefour Bio, notamment en vrac.\r\n\r\nDeux autres nouveaux magasins am\u00e9nag\u00e9s suivant le nouveau concept Express ont ouvert fin\u00a02020 dans la province d&rsquo;Anvers, l\u2019un en milieu rural, \u00e0 Olmen, l\u2019autre dans le quartier universitaire d\u2019Anvers.\r\n\r\nContactez\u00a0<a href=\"https:\/\/franchisingbelgium.be\/formule\/carrefour-express\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><u>Carrefour Express<\/u><\/a>\u00a0ou\u00a0<u><a href=\"https:\/\/franchisingbelgium.be\/formule\/carrefour-market\/?lang=fr\" target=\"_blank\" rel=\"noopener\">Carrefour Market<\/a>\u00a0<\/u>pour plus d&rsquo;informations sur la possibilit\u00e9 de devenir franchis\u00e9\r\n\r\n<strong>rli.<\/strong>","protected":false},"excerpt":{"rendered":"<p>Carrefour Belgique en 2002 comptait un total de 703 magasins franchis\u00e9s qui g\u00e9n\u00e8rent 65% du chiffre d&rsquo;affaires de l&rsquo;enseigne, une des clefs du succ\u00e8s de l&rsquo;enseigne souvent ignor\u00e9e par le grand public.<\/p>\n","protected":false},"author":1,"featured_media":6700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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