{"id":10065,"date":"2021-04-09T09:44:33","date_gmt":"2021-04-09T07:44:33","guid":{"rendered":"https:\/\/www.fbf-bff.be\/tomco-veut-devenir-le-leader-du-marche-europeen\/"},"modified":"2021-04-09T09:44:33","modified_gmt":"2021-04-09T07:44:33","slug":"tomco-veut-devenir-le-leader-du-marche-europeen","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/","title":{"rendered":"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en"},"content":{"rendered":"Le r\u00e9seau de franchise , sp\u00e9cialiste des animaux de compagnie,\u00a0Tom&Co<\/strong><\/a>\u00a0a r\u00e9alis\u00e9 de tr\u00e8s belles performances pendant l\u2019ann\u00e9e de coronavirus. Les Belges ont d\u00e9pens\u00e9 7,8% de plus en alimentation pour animaux l’ann\u00e9e derni\u00e8re, cons\u00e9quence du t\u00e9l\u00e9travail. L’expansion en France est d\u00e9sormais la priorit\u00e9.\r\n

Trenti\u00e8me Anniversaire<\/h2>\r\nLe r\u00e9seau de franchise Belge Tom&Co est actuellement aux mains de Thierry le Grelle et Lionel Descl\u00e9e, rejoints il y a deux ans par Philippe Dechamps. Ils ont rachet\u00e9 l’animalerie en 2016 \u00e0\u00a0Delhaize<\/strong>, pour qui la cha\u00eene n’\u00e9tait plus une priorit\u00e9. S’en sont suivies des ann\u00e9es d\u2019efforts et de pertes. Un rafra\u00eechissement radical des magasins, la relance de l’expansion en France, un s\u00e9rieux retard \u00e0 rattraper sur la vente en ligne… Dans une interview accord\u00e9e \u00e0 De Tijd, Le Grelle admet qu\u2019il y avait\u00a0un \u00e9norme foss\u00e9 entre le potentiel<\/a>\u00a0qu’il entrevoyait et la mise en \u0153uvre pratique.\r\n\r\nMais la strat\u00e9gie s’av\u00e8re aujourd’hui payante : en 2020, le chiffre d’affaires a augment\u00e9 de 15% pour atteindre 241 millions d’euros.\u00a0Oblig\u00e9s de rester chez eux et contraints au t\u00e9l\u00e9travail, les gens ont accord\u00e9 plus d’attention \u00e0 leurs animaux de compagnie l\u2019ann\u00e9e derni\u00e8re.\u00a0Beaucoup de nos compatriotes ont \u00e9galement accueilli leur premier animal de compagnie.\u00a0Tom&Co, qui f\u00eatera son 30e anniversaire cette ann\u00e9e, reste plut\u00f4t discret sur ses chiffres : le montant des b\u00e9n\u00e9fices de l’ann\u00e9e derni\u00e8re n\u2019a pas \u00e9t\u00e9 divulgu\u00e9.\r\n

Jusqu’\u00e0 250 magasins<\/h2>\r\nLa cha\u00eene de franchise compte aujourd’hui 130 magasins en Belgique, au Luxembourg et en France, essentiellement des franchises. Mais elle nourrit des projets ambitieux. Son objectif est presque de doubler ce nombre, pour arriver \u00e0 250 magasins.\u00a0\u00ab\u00a0Nous voulons ouvrir cinq magasins cette ann\u00e9e et compter, \u00e0 terme, 250 magasins franchis\u00e9s. Nous mettons tout en \u0153uvre pour devenir le leader du march\u00e9 europ\u00e9en dans le secteur des animaux de compagnie\u00a0\u00bb, a d\u00e9clar\u00e9 le PDG, le Grelle, dans un communiqu\u00e9 de presse. C\u2019est principalement en France que se concentrera cette expansion.\r\n\r\nEn outre, le r\u00e9seau de franchise Tom&Co est finalement parvenu \u00e0 atteindre les consommateurs en ligne pendant l\u2019ann\u00e9e de coronavirus. La cha\u00eene a rattrap\u00e9 un important retard et propose d\u00e9sormais un service de click&collect avec retrait dans les 24 heures, et une livraison \u00e0 domicile dans les 48 heures. De Grelle dit vouloir instaurer un \u00e9quilibre avec les franchis\u00e9s, les commandes en ligne \u00e9tant pr\u00e9par\u00e9es depuis l’entrep\u00f4t central :\u00a0 \u00ab\u00a0Nous essayons toujours de trouver des solutions pour indemniser les franchis\u00e9s.\u00a0\u00bb La possibilit\u00e9 d’int\u00e9grer les franchis\u00e9s dans la vente en ligne est \u00e9galement envisag\u00e9e.\r\n\r\nPour plus d\u2019information sur la franchise de Tom&Co, cliquez ici<\/a>.\r\n\r\nSource\u00a0: Retail Detail","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau de franchise , sp\u00e9cialiste des animaux de compagnie,\u00a0Tom&Co\u00a0a r\u00e9alis\u00e9 de tr\u00e8s belles performances pendant l\u2019ann\u00e9e de coronavirus. Les Belges ont d\u00e9pens\u00e9 7,8% de plus en alimentation pour animaux l’ann\u00e9e derni\u00e8re, cons\u00e9quence du t\u00e9l\u00e9travail. L’expansion en France est d\u00e9sormais la priorit\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":6674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nTom&Co veut devenir le leader du march\u00e9 europ\u00e9en - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Le r\u00e9seau de franchise , sp\u00e9cialiste des animaux de compagnie,\u00a0Tom&Co\u00a0a r\u00e9alis\u00e9 de tr\u00e8s belles performances pendant l\u2019ann\u00e9e de coronavirus. Les Belges ont d\u00e9pens\u00e9 7,8% de plus en alimentation pour animaux l'ann\u00e9e derni\u00e8re, cons\u00e9quence du t\u00e9l\u00e9travail. L'expansion en France est d\u00e9sormais la priorit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/\" \/>\n<meta property=\"og:site_name\" content=\"F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T07:44:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"fbf_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"fbf_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/\",\"url\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/\",\"name\":\"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en - F\u00e9d\u00e9ration Belge de la Franchise\",\"isPartOf\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg\",\"datePublished\":\"2021-04-09T07:44:33+00:00\",\"dateModified\":\"2021-04-09T07:44:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#primaryimage\",\"url\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg\",\"contentUrl\":\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg\",\"width\":1200,\"height\":890},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fbf-bff.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fbf-bff.be\/#website\",\"url\":\"https:\/\/www.fbf-bff.be\/\",\"name\":\"F\u00e9d\u00e9ration Belge de la Franchise\",\"description\":\"Pour r\u00e9ussir ensemblee\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fbf-bff.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7\",\"name\":\"fbf_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g\",\"caption\":\"fbf_admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en - F\u00e9d\u00e9ration Belge de la Franchise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/","og_locale":"fr_FR","og_type":"article","og_title":"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en - F\u00e9d\u00e9ration Belge de la Franchise","og_description":"Le r\u00e9seau de franchise , sp\u00e9cialiste des animaux de compagnie,\u00a0Tom&Co\u00a0a r\u00e9alis\u00e9 de tr\u00e8s belles performances pendant l\u2019ann\u00e9e de coronavirus. Les Belges ont d\u00e9pens\u00e9 7,8% de plus en alimentation pour animaux l'ann\u00e9e derni\u00e8re, cons\u00e9quence du t\u00e9l\u00e9travail. L'expansion en France est d\u00e9sormais la priorit\u00e9.","og_url":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/","og_site_name":"F\u00e9d\u00e9ration Belge de la Franchise","article_published_time":"2021-04-09T07:44:33+00:00","og_image":[{"width":1200,"height":890,"url":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg","type":"image\/jpeg"}],"author":"fbf_admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"fbf_admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/","url":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/","name":"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en - F\u00e9d\u00e9ration Belge de la Franchise","isPartOf":{"@id":"https:\/\/www.fbf-bff.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#primaryimage"},"image":{"@id":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg","datePublished":"2021-04-09T07:44:33+00:00","dateModified":"2021-04-09T07:44:33+00:00","author":{"@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7"},"breadcrumb":{"@id":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#primaryimage","url":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg","contentUrl":"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/TomCo.jpg","width":1200,"height":890},{"@type":"BreadcrumbList","@id":"https:\/\/www.fbf-bff.be\/fr\/tomco-veut-devenir-le-leader-du-marche-europeen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fbf-bff.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Tom&Co veut devenir le leader du march\u00e9 europ\u00e9en"}]},{"@type":"WebSite","@id":"https:\/\/www.fbf-bff.be\/#website","url":"https:\/\/www.fbf-bff.be\/","name":"F\u00e9d\u00e9ration Belge de la Franchise","description":"Pour r\u00e9ussir ensemblee","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fbf-bff.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/73a9cbee87288cba2b06e3fc29244fe7","name":"fbf_admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.fbf-bff.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/20f6483dbe2a69e0999ddcdd1744b7f7?s=96&d=mm&r=g","caption":"fbf_admin"}}]}},"_links":{"self":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts\/10065"}],"collection":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/comments?post=10065"}],"version-history":[{"count":0,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/posts\/10065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/media\/6674"}],"wp:attachment":[{"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/media?parent=10065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/categories?post=10065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fbf-bff.be\/fr\/wp-json\/wp\/v2\/tags?post=10065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}