{"id":10047,"date":"2021-03-24T15:59:35","date_gmt":"2021-03-24T14:59:35","guid":{"rendered":"https:\/\/www.fbf-bff.be\/un-nouveau-managing-director-pour-mcdonalds-belgique\/"},"modified":"2021-03-24T15:59:35","modified_gmt":"2021-03-24T14:59:35","slug":"un-nouveau-managing-director-pour-mcdonalds-belgique","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-managing-director-pour-mcdonalds-belgique\/","title":{"rendered":"Un nouveau Managing Director pour McDonald\u2019s Belgique"},"content":{"rendered":"

Le r\u00e9seau de franchise<\/strong>\u00a0McDonald’s Belgique a annonc\u00e9 que Stephan De Brouwer quittera son poste de Managing Director \u00e0 compter du 31 mars. Stijn Heytens, qui a travaill\u00e9 en tant que Chief Marketing Officer au sein de McDonald’s, d\u2019abord en Belgique, et plus r\u00e9cemment en Suisse, lui succ\u00e9dera le 1er avril.<\/strong><\/p>\r\n

\"Stijn<\/p>\r\n

Stephan a rejoint McDonald’s Belgique en 1994 en tant qu’ing\u00e9nieur en construction et en prend la direction en 2008. Il a men\u00e9 le r\u00e9seau de franchise McDonald’s Belgique vers une forte croissance en doublant le nombre de restaurants de l\u2019enseigne. En collaboration avec les 24 franchis\u00e9s<\/a>, il a mis en \u0153uvre un plan d’expansion solide \u00e0 travers de multiples nouvelles plateformes, telles que les commandes sur mesure, le service \u00e0 table et le McDelivery, qui sont d\u00e9sormais propos\u00e9es dans plus de 45 restaurants.<\/p>\r\n

Sous sa direction, le r\u00e9seau de franchise McDonald’s Belgique<\/a> a re\u00e7u plusieurs prix : n\u00b01 Best Workplace en 2013, un classement des meilleurs employeurs de Belgique o\u00f9 McDonald\u2019s Belgique figure depuis, chaque ann\u00e9e, dans le top 3 mais aussi le Comeos Mercurius Award en 2008 pour l’entreprise ayant les meilleures pratiques RH, et en 2011 pour l’entreprise ayant la meilleure image employeur en Belgique.<\/p>\r\n

27 ans apr\u00e8s son premier jour au sein de l’enseigne et apr\u00e8s avoir men\u00e9 avec succ\u00e8s le r\u00e9seau de franchise McDonald’s Belgique \u00e0 travers cette ann\u00e9e Covid, avec la forte conviction qu\u2019il faut investir d\u00e8s maintenant pour un futur meilleur et l’ouverture ambitieuse de 8 nouveaux restaurants en franchise en d\u00e9cembre 2020, le moment est venu pour Stephan de passer le flambeau \u00e0 son successeur. Il prendra sa retraite le 1er avril 2021.<\/p>\r\n

D\u00e8s le 1er avril, il passera le relais au poste de Managing Director \u00e0 Stijn Heytens, actuellement Chief Marketing Officer de McDonald\u2019s Suisse.<\/p>\r\n

Stijn, titulaire d’un master belge en Sciences de la communication et en Gestion du marketing, a rejoint le r\u00e9seau de franchise McDonald’s Belgique en 2004, apr\u00e8s avoir tenu le r\u00f4le de Marketing Manager chez Sarah Lee Foods, fabricant de produits alimentaires.<\/p>\r\n

Stijn a quitt\u00e9 la famille McDonald’s pour cinq ans en 2010 lorsqu’il a rejoint la soci\u00e9t\u00e9 cot\u00e9e en bourse aux \u00c9tats-Unis, Mohawk Industries Inc, en tant que Global Marketing Director. En 2015, le r\u00e9seau de franchise McDonald’s Belgique a accueilli Stijn en tant que Marketing Director, en charge de superviser la communication, l’informatique, le digital ainsi que le marketing.\u00a0 Il fut alors responsable du McDelivery ainsi que du lancement de nouvelles applications de fid\u00e9lit\u00e9 et de CRM. L\u2019\u00e9t\u00e9 dernier, il a rejoint l\u2019\u00e9quipe de McDonald\u2019s Suisse afin de les aider \u00e0 naviguer \u00e0 travers la situation pand\u00e9mique, en veillant \u00e0 ce que les clients continuent \u00e0 faire confiance et \u00e0 adorer McDonald’s, et \u00e0 comprendre comment McDonald\u2019s place la valeur au centre de son offre. Il a \u00e9galement mis en place de nouvelles plateformes telles que MyOrder et MyMcDonald’s pour am\u00e9liorer les canaux num\u00e9riques et fid\u00e9liser les clients.<\/p>\r\n

Toute l\u2019\u00e9quipe de McDonald’s Belgique se r\u00e9jouit d\u2019accueillir \u00e0 nouveau Stijn sur son march\u00e9 d’origine en tant que Managing Director. Sa vision centr\u00e9e sur les clients, son \u00e9tat d’esprit orient\u00e9 vers les donn\u00e9es et son leadership reconnu continueront \u00e0 guider le r\u00e9seau de franchise McDonald’s Belgique dans sa croissance.<\/p>","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau de franchise\u00a0McDonald’s Belgique a annonc\u00e9 que Stephan De Brouwer quittera son poste de Managing Director \u00e0 compter du 31 mars. Stijn Heytens, qui a travaill\u00e9 en tant que Chief Marketing Officer au sein de McDonald’s, d\u2019abord en Belgique, et plus r\u00e9cemment en Suisse, lui succ\u00e9dera le 1er avril.<\/p>\n","protected":false},"author":1,"featured_media":5560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"\nUn nouveau Managing Director pour McDonald\u2019s Belgique - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/un-nouveau-managing-director-pour-mcdonalds-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau Managing Director pour McDonald\u2019s Belgique - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Le r\u00e9seau de franchise\u00a0McDonald's Belgique a annonc\u00e9 que Stephan De Brouwer quittera son poste de Managing Director \u00e0 compter du 31 mars. 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