{"id":10016,"date":"2021-02-03T19:10:16","date_gmt":"2021-02-03T18:10:16","guid":{"rendered":"https:\/\/www.fbf-bff.be\/mcdonalds-table-sur-une-croissance-de-plus-de-10-en-2021\/"},"modified":"2021-02-03T19:10:16","modified_gmt":"2021-02-03T18:10:16","slug":"mcdonalds-table-sur-une-croissance-de-plus-de-10-en-2021","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/mcdonalds-table-sur-une-croissance-de-plus-de-10-en-2021\/","title":{"rendered":"McDonald\u2019s table sur une croissance de plus de 10% en 2021"},"content":{"rendered":"Si\u00a0<strong>McDonald\u2019s<\/strong>\u00a0a vu son chiffre d\u2019affaires mondial reculer de 10% l\u2019an dernier, la cha\u00eene de restauration rapide a not\u00e9 les premiers signes de reprise au quatri\u00e8me trimestre et compte renouer avec la croissance cette ann\u00e9e. Une expansion du r\u00e9seau de franchise en Belgique est \u00e9galement pr\u00e9vue.\r\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-26761\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/McDonalds_2021-300x200-1.jpg\" alt=\"McDonald's, croissance de 10% en 2021\" width=\"300\" height=\"200\" \/><\/h2>\r\n<h2>Omnicanal<\/h2>\r\nMalgr\u00e9 la pand\u00e9mie, le chiffre d\u2019affaires du r\u00e9seau de franchise McDonald\u2019s ne s\u2019est contract\u00e9 \u00ab\u00a0que\u00a0\u00bb de 1,3% au quatri\u00e8me trimestre. Aux \u00c9tats-Unis, McDonald\u2019s enregistre m\u00eame une croissance comparable de 5,5%. Sur l\u2019ensemble de l\u2019ann\u00e9e, la baisse du chiffre d\u2019affaires s\u2019\u00e9tablit cependant \u00e0 10%. C\u2019est une cons\u00e9quence logique des fermetures forc\u00e9es, mais l\u2019entreprise a pu limiter les d\u00e9g\u00e2ts en mettant en place des syst\u00e8mes de livraisons et de takeaway, soutenus par de gros investissements marketing.\r\nEn Belgique aussi, les 24 franchis\u00e9s de la cha\u00eene se sont retrouv\u00e9s en difficult\u00e9s\u00a0: \u00ab\u00a0Ils n\u2019avaient jamais connu une telle situation\u00a0\u00bb, a d\u00e9clar\u00e9 le managing director Stephan De Brouwer lors d\u2019une conf\u00e9rence de presse. \u00ab\u00a0Le nombre de clients a baiss\u00e9 de 30 \u00e0 90%. Mais 75% des employ\u00e9s sont rest\u00e9s en service, parfois \u00e0 tour de r\u00f4le. Aujourd\u2019hui, nous ne pouvons compter que sur les services de takeaway, McDrive et McDelivery. C\u2019est d\u00e9sormais \u00e9vident :\u00a0 l\u2019avenir est \u00e0 l\u2019omnicanal.\u00a0\u00bb\r\n<h2>Une dizaine de nouveaux restaurants franchis\u00e9s<\/h2>\r\nMalgr\u00e9 ces conditions difficiles, McDonald\u2019s Belgique a accueilli deux nouveaux franchis\u00e9s et ouvert neuf nouveaux restaurants l\u2019ann\u00e9e derni\u00e8re. \u00ab\u00a0Cela a permis de cr\u00e9er 376 nouveaux emplois. Nous comptons maintenant 95 restaurants et pr\u00e8s de 5.200 de collaborateurs.\u00a0\u00bb McDonald\u2019s pr\u00e9voit \u00e9galement d\u2019ouvrir une dizaine de nouveaux \u00e9tablissements en Belgique en 2021.\r\nStephan De Brouwer n\u2019attend pas de reprise dans l\u2019imm\u00e9diat. \u00ab\u00a0Les premiers mois de 2021 s\u2019inscriront dans le prolongement de 2020. Il n\u2019y a encore aucune perspective de r\u00e9ouverture du secteur de l\u2019horeca. Il reste donc \u00e9norm\u00e9ment d\u2019incertitude concernant l\u2019ann\u00e9e en cours. Mais nous gardons le moral. D\u00e8s que nous pourrons \u00e0 nouveau accueillir des clients dans nos \u00e9tablissements, tout ira mieux. Les gens voudront \u00e0 nouveau manger au restaurant. Une visite au McDonald\u2019s reste un \u00e9v\u00e9nement social.\u00a0\u00bb\r\n\r\nSource\u00a0: <a href=\"https:\/\/www.retaildetail.be\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Retail detail<\/a>","protected":false},"excerpt":{"rendered":"<p>Si\u00a0McDonald\u2019s\u00a0a vu son chiffre d\u2019affaires mondial reculer de 10% l\u2019an dernier, la cha\u00eene de restauration rapide a not\u00e9 les premiers signes de reprise au quatri\u00e8me trimestre et compte renouer avec la croissance cette ann\u00e9e. Une expansion du r\u00e9seau de franchise en Belgique est \u00e9galement pr\u00e9vue.<\/p>\n","protected":false},"author":1,"featured_media":5560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s table sur une croissance de plus de 10% en 2021 - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/mcdonalds-table-sur-une-croissance-de-plus-de-10-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s table sur une croissance de plus de 10% en 2021 - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Si\u00a0McDonald\u2019s\u00a0a vu son chiffre d\u2019affaires mondial reculer de 10% l\u2019an dernier, la cha\u00eene de restauration rapide a not\u00e9 les premiers signes de reprise au quatri\u00e8me trimestre et compte renouer avec la croissance cette ann\u00e9e. 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