{"id":10013,"date":"2021-01-13T22:20:39","date_gmt":"2021-01-13T21:20:39","guid":{"rendered":"https:\/\/www.fbf-bff.be\/nouveau-logo-pour-burger-king\/"},"modified":"2021-01-13T22:20:39","modified_gmt":"2021-01-13T21:20:39","slug":"nouveau-logo-pour-burger-king","status":"publish","type":"post","link":"https:\/\/www.fbf-bff.be\/fr\/nouveau-logo-pour-burger-king\/","title":{"rendered":"Nouveau logo pour Burger King"},"content":{"rendered":"Pour la premi\u00e8re fois en plus de 20 ans, l\u2019enseigne\u00a0<strong>Burger King<\/strong>\u00a0se lance dans un rebranding complet : tout sera revisit\u00e9, du logo \u00e0 l&rsquo;am\u00e9nagement des restaurants. En Belgique, la mise en \u0153uvre d\u00e9butera cet \u00e9t\u00e9.\r\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-26618\" src=\"https:\/\/www.fbf-bff.be\/wp-content\/uploads\/2021\/10\/Logo_BurgerKing-300x169-1.jpg\" alt=\"Nouveau Logo Burger King\" width=\"300\" height=\"169\" \/><\/h2>\r\n<h2>Promouvoir les valeurs<\/h2>\r\nLe r\u00e9saeu de franchise Burger King ne se limite pas au relooking de son logo : emballages, merchandising, menus, uniformes des employ\u00e9s, restaurants et outils de marketing, tout sera int\u00e9gralement repens\u00e9.\u00a0Les ingr\u00e9dients naturels sont bien entendu au c\u0153ur de la nouvelle identit\u00e9 visuelle.\r\n\r\nLe look plus moderne doit \u00ab\u00a0promouvoir les valeurs du r\u00e9seau de franchise Burger King de fa\u00e7on plus authentique\u00a0\u00bb, peut-on lire dans un communiqu\u00e9 de presse. La cha\u00eene de hamburgers entend donc \u00e9galement remplacer les additifs artificiels dans ses produits, sans toutefois en modifier le go\u00fbt.\r\n\r\n\u00ab\u00a0Le nouveau style visuel est en parfait accord avec ce que nous repr\u00e9sentons : des plats d\u00e9licieux et authentiques dans un cadre chaleureux et ludique. Notre identit\u00e9 visuelle est l&rsquo;un des principaux outils pour montrer qui nous sommes et ce qui nous tient \u00e0 c\u0153ur\u00a0\u00bb, d\u00e9clare Kevin Derycke, PDG de Burger Brands Belgium.\r\n\r\nLe nouveau design sera int\u00e9gr\u00e9 \u00e0 tous les restaurants franchis\u00e9s de la cha\u00eene d\u00e8s le d\u00e9but de l\u2019ann\u00e9e. Il faudra toutefois attendre l\u2019\u00e9t\u00e9 pour d\u00e9couvrir le premier restaurant belge ainsi relook\u00e9.\r\n\r\nPour plus d\u2019information pour devenir franchis\u00e9 chez Burger King, <a href=\"https:\/\/franchisingbelgium.be\/formule\/bk\/?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\">cliquez ici<\/a>.\r\n\r\n<span lang=\"NL-BE\">Source\u00a0: <a href=\"https:\/\/www.retaildetail.be\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">Retaildetail<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois en plus de 20 ans, l\u2019enseigne\u00a0Burger King\u00a0se lance dans un rebranding complet : tout sera revisit\u00e9, du logo \u00e0 l&rsquo;am\u00e9nagement des restaurants. En Belgique, la mise en \u0153uvre d\u00e9butera cet \u00e9t\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":6586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouveau logo pour Burger King - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fbf-bff.be\/fr\/nouveau-logo-pour-burger-king\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouveau logo pour Burger King - F\u00e9d\u00e9ration Belge de la Franchise\" \/>\n<meta property=\"og:description\" content=\"Pour la premi\u00e8re fois en plus de 20 ans, l\u2019enseigne\u00a0Burger King\u00a0se lance dans un rebranding complet : tout sera revisit\u00e9, du logo \u00e0 l&#039;am\u00e9nagement des restaurants. 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