{"id":588,"date":"2017-01-23T09:27:26","date_gmt":"2017-01-23T09:27:26","guid":{"rendered":"https:\/\/www.fbf-bff.be\/?page_id=588\/"},"modified":"2020-10-19T13:29:15","modified_gmt":"2020-10-19T13:29:15","slug":"definition","status":"publish","type":"page","link":"https:\/\/www.fbf-bff.be\/fr\/franchise-2\/definition\/","title":{"rendered":"D\u00e9finition"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\r\n<h1><span style=\"color: #99cc00;\"><strong>D\u00e9finition de la franchise<\/strong><\/span><\/h1>\r\nChaque auteur a tendance \u00e0 donner sa propre d\u00e9finition de la franchise.&nbsp; Nous ne retiendrons que les deux d\u00e9finitions qui proviennent de textes l\u00e9gaux.\r\n\r\nIl s\u2019agit tout d\u2019abord de la <strong>d\u00e9finition figurant dans le Code de D\u00e9ontologie Europ\u00e9en de la Franchise<\/strong> :\r\n<p style=\"padding-left: 40px;\">\u201cLa franchise est un syst\u00e8me de commercialisation de produits et\/ou de services et\/ou de technologies, bas\u00e9 sur une collaboration \u00e9troite et continue entre des entreprises juridiquement et financi\u00e8rement distinctes et ind\u00e9pendantes, le franchiseur et ses franchis\u00e9s, dans lequel le franchiseur accorde \u00e0 ses franchis\u00e9s le droit, et impose l\u2019obligation d\u2019exploiter une entreprise en conformit\u00e9 avec le concept du franchiseur.<\/p>\r\n<p style=\"padding-left: 40px;\">Le droit ainsi conc\u00e9d\u00e9 autorise et oblige le franchis\u00e9, en \u00e9change d\u2019une contribution financi\u00e8re directe ou indirecte, \u00e0 utiliser l\u2019enseigne et\/ou la marque de produits et\/ou de service, le savoir-faire, et autres droits de propri\u00e9t\u00e9 intellectuelle, soutenu par l\u2019apport continu d\u2019assistance commerciale et\/ou technique, dans le cadre et pour la dur\u00e9e d\u2019un contrat de franchise \u00e9crit, conclu entre les parties \u00e0 cet effet. \u201d<\/p>\r\nIl s\u2019agit d\u2019autre part de la <strong>d\u00e9finition reprise \u00e0 l\u2019article 1.3. du R\u00e8glement d\u2019Exemption Europ\u00e9en des Accords de Franchise<\/strong>. Seuls les accords r\u00e9pondant \u00e0 cette d\u00e9finition sont susceptibles d\u2019\u00eatre exempt\u00e9s au niveau europ\u00e9en :\r\n\r\nPour l\u2019application du pr\u00e9sent r\u00e8glement, on entend par :\r\n\r\nA) \u201cFranchise \u201d, un ensemble de droits de propri\u00e9t\u00e9 industrielle ou intellectuelle concernant des marques, noms commerciaux, enseignes, dessins et mod\u00e8les, droits d \u2019auteur, savoir-faire ou brevets, destin\u00e9s \u00e0 \u00eatre exploit\u00e9s pour la revente de produits ou la prestation de services \u00e0 des utilisateurs finaux;\r\n\r\nB) \u201cAccords de Franchise \u201d, un accord par lequel une entreprise, le franchiseur, accorde \u00e0 une autre, le franchis\u00e9, en \u00e9change d\u2019une compensation financi\u00e8re directe ou indirecte, le droit d\u2019exploiter une franchise dans le but de commercialiser des types de produits et\/ou de services d\u00e9termin\u00e9s; il doit comprendre au moins les obligations suivantes :\r\n<ul>\r\n \t<li style=\"list-style-type: none;\">\r\n<ul>\r\n \t<li>l\u2019utilisation d\u2019un nom ou d\u2019une enseigne communs et une pr\u00e9sentation uniforme des locaux et\/ou des moyens de transport vis\u00e9s au contrat,<\/li>\r\n \t<li>la communication par le franchiseur au franchis\u00e9 de savoir-faire<\/li>\r\n \t<li>la fourniture continue par le franchiseur au franchis\u00e9 d\u2019une assistance commerciale ou technique pendant la dur\u00e9e de l\u2019accord\u00a0\u00bb<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<br \/>\nD\u00e9finition de la franchise<br \/>\nChaque auteur a tendance \u00e0 donner sa propre d\u00e9finition de la franchise.&nbsp; Nous ne retiendrons que les deux d\u00e9finitions qui proviennent de textes l\u00e9gaux.<\/p>\n<p>Il s\u2019agit tout d\u2019abord de la d\u00e9finition figurant dans le Code de D\u00e9ontologie Europ\u00e9en de la Franchise :<br \/>\n\u201cLa franchise &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":860,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_leftnav.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La d\u00e9finition de la franchise - F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce-que la franchise ? 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